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Chen Ma

Chen Ma

Account Executive of PR+Lab

Followers of Chen Ma42 followers
location of Chen MaFengtai District, Beijing, China

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  • Timeline

  • About me

    Microsoft - Consumer Channel Marketing Manager

  • Education

    • University of Melbourne

      2016 - 2017
      Master of Marketing Communications Degree

    • Capital University of Economics and Business (CUEB)

      2011 - 2015
      Bachelor of Arts Degree

  • Experience

    • Dentsu Public Relations Consulting Beijing Co., Ltd

      Oct 2018 - Jan 2020
      Account Executive of PR+Lab

    • Beijing Bytedance Network Technology Co., Ltd

      Jan 2020 - Aug 2020
      Marketing Specialist - Douyin

    • JD. com

      Sept 2020 - Jun 2021
      Integrated Marketing Communication

    • Microsoft

      Jun 2021 - now

      Responsible for CSO Marketplace marketing development, including Tmall Surface/Windows/M365, JD POP Surface, TikTok Surface/M365• The role mainly focuses on quarterly and yearly marketing planning and execution that are tailored for CSO online marketplace channels including Tmall/JD POP/TikTok to drive business impact, optimize cost effectiveness and deliver the right online consumer experience.• Also need to leverage e-commerce platform digital capabilities and approaches to build execution strategies to successfully apply marketing programs, achieve the business target and maximize marketing ROI. Show less

      • Channel Marketing Manager

        Apr 2023 - now

      • Channel Marketing Manager

        Jun 2021 - Mar 2023

  • Licenses & Certifications

    • 高等学校英语专业八级

      高等学校外语专业教学指导委员会
      Mar 2015