Experience

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  Aga khan university hospital

  Sept 2011 - Dec 2011

  Communications assistant

  In this role, which was a part of the University of Alberta's International Internship Program, I was a Communications Assistant in the Communications department of the Aga Khan University Hospital. Responsibilities included:- report/article writing, - communication strategy, - media relations, - update & redesign of print media, - proposal writing- research.

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  Go! girl guides

  Sept 2012 - Mar 2014

  Writer

  Go! Girl Guides publishes travel guidebooks made just for women and volunteers. I contributed articles to promote independent and safe travelling for women around the globe.

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  Parkland regional library system

  Apr 2013 - Oct 2016

  Communications coordinator

  Responsible for media relations along with developing, coordinating, and implementing communications programs for Parkland Regional Library (PRL) and its member libraries. - Provided communications council and writing support.- Developed, implemented, and monitored communications strategies and plans.- Wrote a variety of communications including newsletters, press releases, brochures, website content, and grant proposals.- Coordinated and created graphic design and promotional materials.- Planed, implemented, and reported on region-wise campaigns and cyclical projects such as The Library Effect, an advocacy workshop for municipal library boards.- Coordinated and monitored social media. Show less

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  Freelance

  Jan 2016 - Nov 2016

  Communications consultant

  As a freelance communications consultant, I work with a variety of industries to create communication strategies, write and edit government and public correspondence, create business cases, and build the occasional website.

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  University of alberta

  Nov 2016 - May 2022

  In this role, I managed communications for UAlberta Library, providing all nine unit libraries with strategic communication services within a complex university environment. This included media relations, campus engagement, as well as developing foundational resources and processes for communications in a decentralized environment. Highlights of my achievements include:- Developed in collaboration and led the roll-out of various specific communication plans regarding crisis situations, location closures, social media, as well as special projects, events, or units with special considerations. - Spearheaded the development of a new branding system for the UAlberta Library organization and sub-brand for the Digital Scholarship Centre; both brand systems highlight the Library’s own unique culture and voice and are strategically aligned with the University of Alberta’s institutional branding.- Chair and member of several committees revolving around communications, operations, engagement, web presence, and DEI. I worked closely with a diverse group of stakeholders, building relationships with staff at all levels of the organization.- Managed a team coordinating social media channels engaging with over 6,000 followers.- Proactively researched, created and implemented a centralization strategy for seven localized social media channels of unit libraries. This required analysis of user engagement data, providing executive recommendations, and co-operating and leading change management with the different stakeholders. The resulting outcome led to increased security, reduced administration costs, increased engagement and more consistent messaging.- Involved in creating foundational communications collateral for the Library’s fundraising campaign such as key messages, print materials, and a new web presence. Show less

  • Partner, Communications & Marketing (Secondment)

    Jan 2022 - May 2022

  • Strategic Communications Manager

    Nov 2016 - Dec 2021
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  Spirit north

  Jun 2022 - Apr 2024

  Director of communications

  Experienced professional driving impactful communications and marketing strategies for a national nonprofit, with a focus on empowering Indigenous youth.- Led national nonprofit's Indigenous youth-focused communications and marketing strategies.- Crafted integrated strategy for growth and engagement with Indigenous stakeholders.- Managed content across platforms including social media, newsletters, and campaigns.- Drove 33% revenue growth through targeted marketing initiatives.- Boosted fundraising by 35% with a successful digital holiday campaign.- Updated brand guidelines for industry-leading communication consistency and diversity.- Achieved substantial social media growth in two years: +200% audience, +40% engagement, +33% impressions.- Efficiently managed marketing budget, ensuring accountability and impact.- Utilized data analysis for evidence-based decision-making. Show less

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  Artsplace canmore

  Apr 2024 - now

  Board member

  In April 2024, I was nominated and accepted as a Board Member for the Canadian Mountain Arts Foundation (CMAF). CMAF is a registered non-profit society under the Alberta Societies Act and the governing body of artsPlace.artsPlace is a vibrant, welcoming space where Bow Valley residents and visitors can gather to discover, explore, and celebrate the arts and culture through a full range of classes, workshops, camps, live performances, films, exhibits, and community events.CMAF is governed by a 12-member Board of Directors. 11 Directors are elected by Members of the Society (CMAF Members) and one Director, a Town of Canmore Councillor, is appointed by Town of Canmore Council on an annual basis. Show less

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  Fairmont banff springs

  Jun 2024 - now

  Public relations manager