
Timeline
About me
Regional Marketing Manager at Mortenson Dental Partners
Education

Bellarmine university
-Master of arts (m.a.) communication
Eastern kentucky university
-Bachelor of arts (b.a.) journalismActivities and Societies: Alpha Gamma Delta, Order of Omega
Experience

Total quality logistics
Nov 2012 - Mar 2014National sales recruiterGenerated candidates through a variety of sourcing methods, such as job boards, LinkedIn, employee referrals, etc. Utilized both passive and active recruiting efforts to fill entry-level sales positionsSuccessfully navigated all applicants through interview process, including initial contact, phone interview, onsite interview, offer, and drug screeningBuilt relationships with hiring managers and appropriate sales teams to understand hiring preferences Participated in job fairs, presentations, networking and other campus events at local universitiesEstablished and maintained relationships with professors, coaches, and career center staff at each college/universityDeveloped creative and innovative ways to promote TQL on campuses and in the communityLOGISTICS ACCOUNT EXECUTIVE Prospected new business leads and set appointments Made sales presentations to prospective customersNegotiated shipping rates with customersManaged daily shipping schedules and dispatched trucks for freight pickup and deliveryMaintained regular contact with customers to build and retain effective relationships Provided responsive customer service and resolved customer issues quickly and efficiently Show less

Bonefish grill
Dec 2013 - Aug 2015Server/trainer
Whas-tv
Jun 2014 - Nov 2020Digital marketing specialist• Executed all PPC/SEM, social, targeted email & targeted display campaigns • Analyzed, optimized, and proactively created solutions to retain and grow our digital revenue• Developed effective account relationships by providing campaign updates, optimizations and recommendations for increasing performance• Generated creative solutions that deliver results by introducing new products and services• Assisted the sales team with developing creative multimedia strategies to meet expectations • Created marketing materials including presentation decks, case studies, and competitive analysis • Possessed knowledge of digital strategy and design• Attended sales calls as the digital expert for all digital advertising solutions• Troubleshot and handled customer related inquiries or issuesDIGITAL SALES COORDINATOR Oversaw all digital advertising campaigns across all platforms (WHAS11.com, mobile, social)Generated performance reports and provided monthly metrics to clientMonitored and optimized ad performance, along with making customer recommendationsUnderstood, evaluated and managed digital sales inventory Show less

Mortenson dental partners
Jan 2021 - nowRegional marketing manager•Develop annual marketing plan to define marketing goals, major initiatives and campaigns•Implement marketing plan, collaborating with the MDP support marketing team and agency partners in the development of marketing tactics and media plans•Develop and maintain relationships with regional leadership, doctors and practice managers within both of my regions, gaining alignment with regional marketing initiatives and supporting marketing needs•Oversee marketing needs for new doctors, DeNovos, acquisitions and expansions•Monitor patient feedback and respond to reviews and surveys. Prepare monthly reports to communicate review and survey analytics•Ongoing analysis and reporting of the effectiveness of marketing initiatives, tracking against defined marketing goals•Oversee the Brand Ambassador program in applicable regions, providing guidance for practice level marketing ideas and sponsorship requests Show less
Licenses & Certifications

Google adwords
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