Experience

• 

  Operative

  Jan 2017 - Jul 2018

  Digital media executive

  Trafficking and QAA: Working on Tier 1 clients like CNBC , Marvel , Sony Pictures.Check the inventory in DFP, to know whether it meet the agency or advertiser proposal. Set Up campaigns and flights in DFP, according to the given Insertion Order and Traffic creative according to the specs.Quality check on impression tags, click tags, macro insert and third party tags such as Java scripts, iframe, internal redirect tags.Create and target Key Values.Make sure that the requests are clear and have all the necessary instructions for trafficking.Follow Up on pending requests with client in order to get the campaign running.Conduct trainings for new hires and fresher’s regarding trends and technology of online advertising industry.Perform Quality Check for all campaigns before go live.Create trafficking guidelines for all the clients/accounts handled as a reference for the team in my absence. CAMPAIGN STRATEGY & MANAGEMENT:Analyse and monitor advertisers’ campaigns and their delivery progress on a daily basis.Develop optimisation strategies for under-delivering campaigns and optimize campaign-by-campaign basis to maximise delivery as well as advertiser’s performance.Take initiative to let Account Managers know about their campaign delivery/pacing issues and suggest optimisation methods to boost campaign performance.Estimate the delivery forecast and create alternates for campaign extensions or moving budget to different lines within the campaigns.Trouble shooting:Investigate the cause for discrepancy.Confidently provides technical support to the teamResolves technical escalations and documents their findings in the TGs as well as in a larger troubleshooting manualProvide technical support for sales and engineering teams to help troubleshoot problem creativeWork closely with client contacts to provide ad operations support and communicate status of campaigns, technical issues, launch delays, delivery issues, etc. Minder weergeven

• 

  Genisys information systems (india) private limited

  Dec 2018 - Jan 2020

  Programmatic/ad operation executive

  Trafficking and QAA: 1)Working with Tier 1 publishers like Economist.2)Check the inventory in DFP (Google Ad Manager, Nativo & Teads to know whether it meet the agency or advertiser proposal. 3)Set Up campaigns in DFP, Nativo & Teads according to the given Insertion Order and Traffic creative according to the specs.4)Set up Campaigns in DV360 (DBM) according to provided IO. 5)Generate reports from third party ad server DCM, Double verify & Conversant.6)Perform Quality check for trafficked request like creative banner review; Click testing and landing page URLs impression tags, click tags, macro insert and third party tags such as Java scripts, iframe, internal redirect tags , as adhered to creative policies.7)Conduct training for new hires and fresher’s regarding trends and technology of online advertising industry.CAMPAIGN STRATEGY & MANAGEMENT1)Analyse and monitor advertisers’ campaigns and their delivery progress on a daily basis.Prepare pacing report and discrepancy report.2)Develop optimisation strategies for under-delivering campaigns and optimize campaign-by-campaign basis to maximise delivery.3)Estimate the delivery forecast and create alternates for campaign extensions or moving budget to different lines within the campaigns.4)Preparing discrepancy report and optimise the campaign to reach the third party goal.5)Preparing pacing report and increase the pacing to reach goal.Trouble shooting:1)Investigate the cause for discrepancy and under delivery.2)Resolves technical escalations and documents their findings in the TGs as well as in a larger troubleshooting manual.3)Provide technical support for sales and engineering teams to help troubleshoot problem creative Minder weergeven

• 

  Annalect india

  Jan 2020 - now

  I'm a passionate programmatic advertising expert with a proven track record of crafting winning digital strategies and optimizing campaigns for maximum ROI. As a Senior Programmatic Executive, I'm adept at:1.Leading complex programmatic campaigns across various digital formats.2.Analyzing data to uncover optimization opportunities and drive campaign efficiency.3.Translating complex data into clear and actionable insights for clients and stakeholders.4.Leveraging cutting-edge programmatic platforms for seamless execution.5.Building strong client relationships through transparent communication and expertise.6.Staying ahead of the curve by exploring new technologies and industry trends.7.Mentoring junior team members to share programmatic knowledge and best practices.Key Skills & Experience:1.6+ years of hands-on experience in programmatic advertising and ad ops within an agency setting.2.In-depth understanding of programmatic buying methodologies, RTB, and advanced optimization techniques.3.Exceptional analytical and data visualization skills, proficient in relevant tools and platforms.4.Strong communication, presentation, and interpersonal skills to collaborate effectively.5.Strategic mindset with a passion for driving results and exceeding expectations. Minder weergeven I'm passionate about crafting winning digital campaigns through programmatic advertising. At Annalect, I spearhead campaign success by:1.Expertly managing campaigns across display, video, mobile, and native formats, ensuring alignment with client objectives and budgets.2.Meticulously analyzing performance metrics and implementing strategic adjustments to optimize campaigns and maximize ROI.3.Generating clear and insightful reports that translate complex data into actionable insights for clients and internal stakeholders.4.Leveraging my proficiency in DSPs, DMPs, and campaign trafficking tools to deliver seamless execution.5.Nurturing strong client relationships through transparent communication and a deep understanding of their needs.6.Staying ahead of the curve by continuously exploring new technologies and industry trends to enhance campaign performance. Minder weergeven

  • Senior Analyst

    Apr 2022 - now

  • Analyst

    Jan 2020 - Jan 2022