Experience

• 

  Bahia comunicação

  Jun 2011 - Nov 2011

  Copywriter

  Responsibilities/Deliverables:• Created copy for advertisement campaigns, working across several at any one time. Including major clients like Coca Cola and Politicians• Working across campaign concept, slogans, titles, creative text, production and proof reading

• 

  Siec - sydney international english college

  Feb 2012 - Aug 2012

  Marketing intern

  I was studying at this college when I came to Australia and I offered the college my services to help them build their online presence which previously didn’t exist.Responsibilities/Deliverables:• Social Media Manager including strategies, advertisement creation and promotions to increase engagement with students• Photographer – Staff profiles, events• Dealing with student enquiries• Developed partner relationship to be able to offer our students discounts in local businesses. E.g Gyms Show less

• 

  Abc international services pty ltd

  Aug 2012 - May 2013

  Marketing manager

  Working as the single Marketer, uplifting and delivering all aspects of Marketing and branding for the company.Key Achievement:• Whilst at ABC my first print advert I created in Australia was published in a magazine circulated in 80 countriesResponsibilities/Deliverables:• Redesign of company website & Branding & Marketing material• Social Media Manager including strategies, advertisement creation and promotions• Partner liaison to build relations and increase sales Show less

• 

  Uvision australia

  Aug 2013 - Jun 2015

  Marketing and advertising manager

  Working as the single Marketer, uplifting and delivering all aspects of Marketing and branding for the company.Key Achievement:• Through my work in increasing brand exposure and awareness I helped grow the company 300% in 12 monthsResponsibilities/Deliverables:• Produced new Brand Guidelines & Marketing collateral, including website redesign, new logo and visual identity• End-to-end production of advertising content• Creating and executing marketing campaigns for major events• Social Media Manager including strategies, promotions and increasing engagement• Partner liaison to build relations and increase sales Show less

• 

  Peoplebrowsr inc.

  Jul 2015 - Dec 2021

  Marketing associate

  PeopleBrowsr empowers NFT.NYC and NFT.KredWorking across all aspects of Non-fungible Tokens (NFTs) project delivery, from onboarding new clients right through to all aspects of customer experience (UX & UI), project management and use cases for revenue opportunities.Key Achievements:• In November 2021, 8 videos I produced were advertised in Times Square, NYC• Commenced relationship with and onboarded a new NFT client that is Fortune 500. They became our biggest client• 3 major products launched: NFT.Kred (NFT Whitelabel Platform), Link.Kred (Linktree-like), Empire.Kred (Influence gaming)Responsibilities/Deliverables:• NFT Project Manager, guiding clients through the NFT lifecycle from design concept through to customer outreach• Link.Kred Product Manager, coordinating GTM strategies and product messaging• Empire.Kred Product Manager, launching new site, game features and community updates• Digital Marketing Strategy, focused on Content, Social Media, Email and Affiliate Marketing• Video Production, Design of Whitepapers and Social Media Posts• Platform Quality Assurance – UI/UX Testing• Competitors research and features improvements Show less

• 

  Agenda c

  Feb 2022 - Sept 2022

  Marketing and content creator

  Responsibilities / Deliverables:• Focus on Content Marketing• Creating Video Assets and Graphics• Whitepapers and Reports• Customers' branding management • Solo representative of Web3 and Blockchain, educating customers on the adoption of NFT Projects

• 

  Loop fans

  Sept 2022 - now

  Product marketing manager

  Loop brings an ecosystem of platforms powered by the Blockchain, which includes NFT Marketplaces, DEX, DAOs and solutions for the music, content creators, ticketing and entertainment industries.Responsibilities/Deliverables:• Work closely with product development team (engineers, designers, marketing and sales) to implement strategies and the most profitable course for the platforms• Map the sites and platforms' user flows and customer journey• Review and test the user interface and user experience (UI /UX) • Propose improvements to both UI and UX in order to generate conversions• Develop the positioning and messaging for Loop platforms• Follow and analyse market trends and competitors to position products• Lead the marketing team to generate strong moment ahead of launches and updates• Conduct customer surveys• Translate technical details into benefits for our users Show less