Shiva Zahirfar

Experience

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  Alturas Dental Care

  Jan 2007 - May 2011

  Office Assistant

  • Filed charts, confirmed insurance payments and performed secretarial duties• Composed and edited company documents

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  Metro Newspaper

  Sept 2010 - Dec 2010

  Editorial Intern

  • Wrote and posted various content for online and print publication• Edited articles based on Associated Press Style Book • Posted events on website’s calendar

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  Access Bay Area Magazine

  Mar 2011 - Jul 2013

  Managing Editor

  Access Bay Area Magazine is an online arts and entertainment magazine publishing weekly articles.Selected accomplishments include:- Served as ‘right hand’ for the Editor-in-Chief; ensured consistent publications - Wrote 20+ articles and project managed weekly deliverables

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  Argot and Ochre

  Aug 2011 - Nov 2011

  Public Relations Intern

  • Conducted extensive media research, data organization and materials compilation• Assisted in media kit creation and press release composition • Managed social media campaign creation

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  Juicy Couture

  Jul 2012 - Nov 2012

  Sales Associate

  • Worked individually and as part of a team to provide an excellent, upbeat shopping experience• Listened to customers’ needs to help find the item that fits their needs• Maintained the store’s appearance throughout the day

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  Sherwin-Williams Paints

  Oct 2012 - Sept 2013

  Sales Associate

  • Formed and maintained relationships with customers by evaluating needs and providing the proper supplies in a timely manner for small and large building projects. • Analyzed and projected the future market’s demands on paint and other supplies to accurately meet the future store orders.

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  Live In The Vineyard

  Nov 2012 - Nov 2013

  Seasonal Social Media & Public Relations Assistant

  Live in the Vineyard is a biannual 3-day event where 900+ attendees can find entertainment in music, wine, and food.Selected accomplishments include:- Created relevant content on Facebook and initiated new Instagram account to drive engagement and awareness of upcoming festival- Researched and wrote 15 informative articles using data and interviews

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  Peppermill Resort Spa Casino

  Sept 2013 - Aug 2017

  PRSC is consistently ranked year after year as one of Reno’s best hotels by leading hospitality and gaming publications. I was promoted from Project Coordinator & Copywriter in September 2016. Increased responsibilities include managing and leading larger, complex campaigns. I enjoy providing in-house advertising agency coverage for seven properties throughout Nevada. Selected accomplishments include:- Served as project lead on a large sales marketing initiative that successfully generated $300K+ in revenue -Managed over 100 various project requests (marketing collateral includes print, digital, TV) annually; ensured final copy of products met all company standards and proofread for publishing approval - Maintained and prepare documentation for entire project lifecycle - Collaborated between cross-functional departments, art director, and graphic designers to meet competing deadlines - Communicated updates and follow-up to deliver results on time Show less

  • Advertising Project Manager and Copywriter

    Sept 2014 - Aug 2017

  • Special Events Supervisor

    Sept 2013 - Sept 2014
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  52 Limited

  Sept 2017 - Apr 2018

  Marketing Account Coordinator

  Contractor for CLEAResult

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  CLEAResult

  Apr 2018 - Feb 2022

  Marketing Account Manager

  Primary duties support marketing work for multiple non-profit accounts focused on providing energy efficiency and renewable energy options for residential, new construction and major renovation projects. • Was responsible for daily execution of client deliverables that meet brand guidelines, stakeholders’ deadlines and expectations – 100+ projects annually • Worked with program team, creative team, clients and external stakeholders to lead and/or support the creation of marketing collateral and content• Collaborated with multiple departments and organizations to establish new efficient processes for client’s program implementation plan and to ensure that all marketing items outlined in the client’s scope of work is being met• Supervised multiple teams to create content for newsletters, magazines and blogs• Helped onboard new colleagues by getting them acquainted to internal and client processes. Show less

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  HP

  Feb 2022 - now

  Print Software Life Cycle Marketing

  HP Smart App Product Manager• Efficient communicator navigating complex conversations with stakeholders to manage expectations and drive outcomes who has been recognized by various levels of management. • Print BU accessibility lead collaborating with HP’s Office of Aging and Accessibility to identify new global accessibility requirements ensuring stakeholders clearly understand the scope and HP stays compliant.• Highly regarded subject matter expert for all HP Smart analytics product management, including creating pan-Print monthly reports, establishing KPIs, providing impactful data to L3/L4s with ad hoc data requests for internal and external presentations, and leading forums and workshops in development of new user insights and efficient reporting.• Work closely with the Quality team to monitor the app’s wellbeing and identify app improvement opportunities based on user sentiment and app analytics.• App Performance pod leader• Positive self-starting current business manager collaborating with internal teams and consulting user data to develop marketing plans aiming to improve the UI and overall user sentiment for ~40M users, and to increase revenue. Advocates for current business process efficiencies.• Active contributor to HP’s culture as the 2024 Vancouver Pride Business Resource Group (BRG) Finance Chair, and core member of Women and Disabilities BRGs. Show less