Jikka Defiño

Experience

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  Summit Media (Summit Publishing Co., Inc.)

  Jul 2013 - Sept 2014

  Candymag.com Correspondent

  Covered press events and wrote articles. Shot and illustrated some of the inset photos, saving stock photo expenses.

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  Full Circle Communications

  Apr 2014 - May 2014

  PR/Design Intern for Ad Summit Pilipinas 2014

  Created daily e-newsletters for the delegates of Ad Summit Pilipinas 2014. Designed the newsletter template pre-event, collected stories on-site, and updated the template every night for sending out every morning.

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  Ogilvy

  Apr 2015 - Oct 2015

  Management Trainee

  Assisted in the creation of marketing communications through call reports, calendaring, data analysis, client presentations—all in collaboration with other disciplines during the six-month program, resulting in ASC approval and airing of campaigns for Unilever, SC Johnson, Filinvest, and SM.

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  One Mega Group, Inc.

  Nov 2016 - Aug 2017

  Wrote advertorials for beauty brands for MEGA and Lifestyle Asia. Wrote and edited short copy and feature articles, conducted interviews for cover stories, provided logistical support (shoot coordination), and tracked the team's schedules for print cycles for the bi-monthly production of Meg Magazine. Additional tasks include pagination, advertising coordination, product styling, contributor billing, and expense tracking.

  • Contributing Writer, MEGA and Lifestyle Asia

    Jun 2017 - Aug 2017

  • Copy & Features Writer/Editor, Meg Magazine

    Nov 2016 - Jun 2017
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  Freelance

  Aug 2017 - now

  TV Announcer and Events Host, Impasto Acrylic Artist, Commercial Model, Lifestyle Writer

  Registered professional (sole proprietorship) in creative, arts, and entertainment activities. - Commercial Model and TV and Film Actress: Commercial projects include Jollibee, Nestea, BPI-PhilAm, Mobile Legends, Kuya J's Restaurant, and Nivea Men.- TV and Events Announcer: Past regular television/online shows include Shopee Philippines, Shop TV, Jollibee Virtual Party. Clients include Ayala Foundation, Jollibee Group of Companies, Maybelline and L'Oreal Philippines, and BENCH Clothing Company.- Painter: Impasto acrylic paintings for sale, on display in galleries in Metro Manila. Show less

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  Indochine Media Philippines

  Dec 2017 - Sept 2018

  Updated websites (layout and content) and managed editorial and social media content for STAIL and My Pope PH. Worked on sales and marketing communications for both titles. Headed the digital team and designed two websites during the role expansion. Finished design backbone and prototyping two weeks earlier than scheduled, allowing more time for shareholder input. Created web and social media content for My Pope Philippines. Analyzed campaigns and used data for planning and posting content, resulting in FB page growth of My Pope from 220 to 24000 likes in three weeks.

  • UX/UI Designer & Senior Digital Content Editor (Head, Digital)

    Jun 2018 - Sept 2018

  • UX/UI Designer & Digital Content Editor

    Mar 2018 - May 2018

  • Digital Content Editor

    Dec 2017 - Feb 2018
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  Summit Media (Summit Publishing Co., Inc.)

  Dec 2018 - Apr 2019

  Native Advertising (Advertorials) Editor

  Worked on branded content from slant creation to publishing through CMS. Native advertisements edited are for Cosmopolitan, Preview, Candy, Female Network, Esquire, and Spot.ph.

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  Humanitarian OpenStreetMap Team

  Jun 2020 - Apr 2021

  Communications Associate

  Managed communication work as an individual contractor for the PhilAWARE project—a hazard monitoring, early warning, and decision support system supported by the Pacific Disaster Center and USAID.

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  JLL

  Nov 2021 - now

  I lead the implementation of cross-platform marketing initiatives on commercial real estate in the Philippines: Events: budget allocation, promotion, and program staging for JLL-led quarterly market overviews and panel discussion events, and sponsorships for commerce chamber-led eventsPaid Campaigns: Customer journey covering search engine marketing (search results), EDM, social media ads, and website intake formsWebsite: Tracking of enquiries and leads on webpages (from form Eloqua submission to deal conversion), and addition/update/removal of existing webpagesPublicity: Writes press releases (topics: large transactions, overview of the office, residential, hospitality, retail sectors, data center and industrial insights) and shares to media contacts publishing business and real estate. Budget allocation for advertorials and display ads. Monitors advertising value equivalency (AVE) and y-o-y performance. Show less Publicity: Writes press releases and monitors publicity. Monitors growth in advertising value equivalency year-on-year; brand consistently held one of the top three spots in share-of-voice in the industry in PH marketSearch Engine Marketing: Maintains website keywords, drives leads through Google search ads, reports ROI projection to stakeholdersLeads Management: Traces lead conversion from enquiry on contact page to closed deals Events Management: Organizes quarterly market overview events and networking, as well as client eventsSocial Media: Sustains brand awareness through thought leadership and corprate culture posts. Well-versed in both paid and organic strategyEmailers (EDM): Supports visibility of properties for sale and lease, research reports, event promotion, and stakeholder messaging through monthly newsletters Show less

  • Marketing Manager (Head, Philippines)

    Jul 2023 - now

  • Assistant Manager - Marketing

    Nov 2021 - Jul 2023