Megan Halverson

Experience

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  Asset Marketing Services, LLC.

  Dec 2008 - Jun 2016

  Managed a $10 Million inbound marketing channel that partnered with traditional financial newsletters and emails. Planned and executed all national and international conferences/trade shows and oversaw all creative projects from start to finish.• Implemented backend mailing piece to 6,000 customers generating $150,000+ in LTV• Negotiated all elements related to promotional inserts within 82 unique publications critical to obtaining 2014 sales objectives.• Increased email circulation by 20 million which increased net demand by $250,000 and new customers by 1,700.• Created and distributed timely marketing reports on response rates, new customer counts, cost per new names, net units/sales, margins and lifetime value to key business decision makers. • Managed and facilitated $150,000 expenditures for 8 trade shows/conferences during 2014 which included: onsite planning, consumer research, vendor orders and customer satisfaction.• Executed $500,000 plan to move 365 day+ aged inventory and covered standard margin requirements. • Budgeted 2015 P&L projecting a 10% growth in net demand and 20% growth in new customers over prior year. • Managed the infrastructure for a 30% increase in third party email advertisements in 2013 resulting in 45% sales growth over two years.• Ensured website accessibility by managing web content; products, articles, and landing pages. • Coordinated efforts to consolidate rebranding of company name; three names to one (FFC, NYM GVM to GovMint.com) within all channels. Show less

  • Marketing Program Planner

    Jan 2012 - Jun 2016

  • Customer Experience Lead

    Dec 2008 - Jan 2012
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  PMX Agency

  Jun 2016 - May 2017

  Manager, Media Planning and Buying

  Develop and lead execution of Direct Mail campaigns for non-profit and for profit brands. Create media plans by utilizing budget guidelines and campaign specific direction. Manage vendor relationships.

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  Thomson Reuters via Voca Staffing

  Oct 2017 - Apr 2019

  Marketing Coordinator

  Supported regionally based marketing teams in planning, development and ROI analysis related to highly targeted customer engagement events and seminars. Managed incentive programs for 100+ reps ensuring quick response times with customer facing letters and fulfillment of customer incentive items. • Manage the logistics, booking, and set up of 30 high end sporting event suites and 10+ Seminars for rep/customer events. $1Million +• Managed and monitored Salesforce leads to ensure accurate marketing attribution, totaling over $180,000 in a single quarter• Handled customer facing promotion letters and fulfillment requests for over 100 sales reps (~30/wk)• Edited and reworked 550+ power messages for Digital Customer Experience facing landing pages• Data analysis for digital email campaigns – opens, clicks and overall campaign effectiveness analysis using automated salesforce data Show less

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  Thomson Reuters

  Oct 2017 - now

  Executed front end to back end lead management of 25+ field Marketers in 2020. Handled Hive9 set up for upwards of 900 events and processed over 15,000 leads ensuring leads were tied to correct opportunities for 2020. Resulted in assisting Field Marketing achieve pre-covid goal of over $20M CW.• Created and implemented new event planning tool, Smartsheet for Field Marketing and ABM• Trained 10 Field Marketers on Hive9 and provided step by step pictorial instructions • Completed MAS attribution project adding over $1M in Closed Won• Modified existing lead import template for ABM team resulting in 50% time savings by ABM rep and 90% time savings by Marketing Automation.• Day to day go to for Field Marketing lead troubleshooting. Show less

  • Senior Marketing Technologist

    Jan 2024 - now

  • Senior Marketing Operations Specialist

    Jan 2022 - Jan 2024

  • Marketing Operations Specialist

    Oct 2017 - Jan 2022