Aman Kukreja

Experience

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  YNG Media

  May 2018 - May 2018

  Digital Marketing Intern
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  ToppersNotes

  Nov 2018 - Jan 2019

  Councellor
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  MergerDomo

  Jun 2019 - Sept 2021

  Worked with copywriters and engineers in creating email marketing strategy and processes.Planed, deployed and analyzed email campaigns; Monitored email deliverability and implemented best practices to ensure high quality emails and results.Worked on creating mobile-friendly HTML/CSS email templates Responsible for exploring digital marketing avenues for brand building.Leaded and executed long-term SEO strategy in order to grow organic traffic and leaded all technical SEO and own related technical requirementsConducting keyword research using Goggle Analytics tool and Google Search Console to discover, expand, and add keywords to ensure the websites are optimized for competitive positioning.Monitoring of on-site and off-site SEO factors that impact site traffic, engagement and conversionOrganized various social media initiatives to drive engagement and grow followers across social platformsModerated live sessions with experts/influencers and assist in driving community engagementsLeaded online marketing campaign on LinkedIn Ads, Facebook Ads and Google Ads to create leads and website traffic for the product. Show less Transform Business requirements into functional specifications and explain the requirements to the technical team.Worked in an agile framework to launch an upgraded version.Document requirements in the form of BRD, FRD, and Statement of Work.Worked closely with the UX and UI team to create the best user experience for the end customer.Writing user test cases and undertaking UAT (User Acceptance Testing).Communicate with internal and client teams on periodic status updates, issue resolution, and change control.Conducting A/B testing to maximize production efficiency and UX.Identify ways to assist product management in product planning through researching and evaluating new applications and proposing new product features and updates. Ensuring product meets expectations; overseeing seamless, high-quality rollouts to on-time and on-budget conclusion.Developed a deep understanding of the business from key stakeholders and communicated it through wireframes to the development team.Imparting training to the junior team members focusing on the product functionalityWorked in cross-functional roles in marketing, product development & operation team. Show less

  • Associate

    May 2021 - Sept 2021

  • Marketing & Operation Manager

    Dec 2019 - Sept 2021

  • Senior Operation Executive

    Jun 2019 - Nov 2019
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  Unicas

  Oct 2021 - Jun 2022

  Digital Marketing & Crypto Trader (Product Management)

  Responsible for determining, documenting, and communicating the functional and usability requirements for software products(crypto trading bot) to meet business objectives.Developed and implemented an intraday trading model for the top 100 cryptocurrencies.Analyzing results of Algorithm crypto trading bot and taking action to increase the profitability based on volatile market conditions.Working closely with the Subject Matter Expertise to analyze the requirements in detail. Show less

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  OpenSense Labs

  Jun 2022 - now

  Project Manager