Jennifer "CJ" Haines

Experience

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  Eastern Mountain Sports

  Oct 1998 - Jul 2014

  Promoted to manage the overall strategic development and creation process of Youth Apparel and Outerwear as well as Women's Body and Swimwear, while continuing to perform and maintain the daily responsibilities of the Assistant Product Manager of Men's and Women's Apparel.Highlights:● Worked collaboratively with design, sourcing and development teams to launch the new EMS brand Youth Apparel and Outerwear line as well as W's Body and Swim collections.● Conducted extensive competitive trend and marketplace analysis.● Maintained product storyboards, color palettes, and inspiration boards across the EMS brand. ● Successfully achieved positive double digit quarterly comp gains across the Youth division, allowing for the inception of 10 additional Youth doors. ● Maximized daily fixture planning/allocation to increase sales productivity.● Development and management of promotional cadence, markdown/ups and graphic assets.● Assisted with website copy, search parameters, categorical page and visual product layout. Show less Developed and managed a strategic merchandise plan across 5 product categories: Men’s, Women’s, Youth, Body Basics and Wearing Accessories. Driven to achieve key company financial metrics including sales, turn, margin and gross profit. Provided support, customer insights, trend analysis and direction in the development, design, sourcing and marketing of EMS brand product.Highlights:● Built compelling assortments which met the needs of our core customers based on product attributes, intended end use, activity levels, pricing structure, profitablity and competitive market trends. ● Personable in the coordination, negotiation and dissemination of product andsales information to vendor partners.● Hosted seasonal line review presentations and developed staff training eventsfor the finalized EMS and National Brand product assortments.● Extensive database management and sales analysis; specializing in Excelformatting and spreadsheet maintenance.● Lead consultant and trainer for new software system integration.● New Hire training program and mentor. Show less Store Manager/Visual Coordinator/Outreach Coordinator Successfully created, reinforced and motivated a strong sales culture in a $4.3M location with upwards of 25+ employees. Proficient in key strategic, operational, and fiscal leadership while maintaining superior customer service and visual presentation standards. Enforced sound merchandise controls, executed excellence in corporate procedures, promotions and policies; a driven leader who excelled at delivering optimal customer satisfaction, productivity and P&L results.Highlights: ● Awarded the Triple Crown for sales performance, contribution, and payrollmanagement as well as top visual presentation standards 2008-2012.● Developed, implemented and executed one of the company’s largest grandopening events and sales in company’s history- Portsmouth, NH.● Served as District Manager and Visual Director in their absence.● Provided extensive knowledge to customers daily on local outdoor adventures as well as international traveling destinations.● Implemented monthly clinic series and outfitting opportunities for customers focused on end uses: hiking, camping, kayaking, SUP, global travel, biking, trail running, yoga and general outdoor fitness.● Highest grossing district sales as coordinator during semi-annual UYG and ClubDay events.● District Trainer, New Management Mentor and Corporate trainerknowledgeable in Train-the-Trainer models.● Guest motivational speaker at Winter Summit event 2011, as a top performingmanager.● Awarded 100% on Loss Prevention audit, and maintained highest standardswithin company Show less

  • Associate Product Manager- Kids' and W's Body

    Oct 2013 - Jul 2014

  • Assistant Product Manager- Men's, Women's and Kids' Apparel

    Oct 2012 - Jul 2014

  • Store Manager

    Oct 1998 - Nov 2012
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  The Birches at Concord

  Jan 2005 - Jan 2006

  Activities Assistant

  Developed and executed daily activities for assisted living residents with Alzheimer's disease, dementia and other forms of memory impairment.Highlights:● Ensured residents involvement in daily routines- such as exercise, games,reading, music, excursions/outings, arts and crafts through excitement,creativity and active participation.● Assisted in the planning and execution of the special events calendar as well assupervising all daily activities.● Built rapport and trust of residents and their families, instilled a nurturing andcaring environment.● Aided with residency care needs, meal service, and the daily transportation of residents. Show less

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  American Homes & Land

  Jun 2005 - Jan 2007

  Realtor, CBR

  Specialized in Buyer Representation, offering superior customer service to clients taking the first steps in the home buying process. Thrived in a team environment to foster lasting customer relationships within our local community and beyond.Highlights:● Successfully guided homebuyers and sellers through the sale and purchase ofproperties.● Coordinated appointments and established strong flow of communication withclients, other agents, mortgage lenders, and title personnel in order tonegotiate contracts.● Created self promotion campaign through web design, direct mail, advertising,networking and cross promotional events.● Maintained a high level of market knowledge and trend analysis.● Diligent in pursuit of continuing education courses to provide the most up todate and accurate information to clients. Show less

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  Legacy X/ Recycled Percussion Foundation

  Jan 2014 - Dec 2019

  Volunteer Leader, Event Coordinator and Merchandise Sales

  Provide daily inspiration, motivation, coaching and goal mentoring to a community of real people, making real life changes. Where everyone works together to inspire each other to find their life’s purpose and create a legacy they are proud of. Design, implement and host fundraising events which invoke positivity into our local communities through diligent planning, execution, networking and social media promotion. Highlights:● Actively involved in the production of Cult of Kindness, a Docu-series highlighting the radical random acts of kindness we set out to do for incredible people in incredible need.● Brand ambassador for merchandise sales, promotion and membership.● Lead a team of over 50 volunteers in the collection of 40,000+ personalized anti-bullying messages from local schools, educators and community events to create one of the world’s largest anti-bullying message in the desert of Las Vegas. ● Assisted with food drive collection, distribution and delivery efforts for the Food Box program.● Planned and executed Family Fun Days. Free local festivals designed to inspire our communities through positive action we can bring about positive change.● Orchestrated the collection and distribution of over 4,000 toys to local NH families in need for our Toy Box event; where children we able to hand select their very own toy on Christmas Day 2014-2016. Show less

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  Family Promise of Greater Concord

  Sept 2015 - May 2016

  Executive Director

  Oversee the implementation and supervision of a new affiliate to the Family Promise Network; a nonprofit organization committed to helping low-income and homeless families achieve lasting independence.Highlights:● Supervise the case management of all guest families, including: conduct intake interviews, screen prospective families to ensure qualifications are met, develop family plans, meet with the guests to monitor progress in securing housing, employment and job training. ● Assist guests with social service needs, refer guests to the proper agencies and advocate on their behalf.● Network, communicate & actively participate with various organizations, supporting agencies and relevant provider groups throughout the city, county and state to obtain referrals of homeless families for potential intake into the program. ● Provide training/support to 20+ volunteer coordinators and 500 host volunteers in all host congregations. Conduct quarterly and annual meetings.● Hire & supervise all FPGC staff.● Maintain records on affiliate operations and guests’ progress. Provide data and monthly reports to the FPGC Board, in support of grant applications and to Family Promise.● Manage daily expenses within the latest approved FPGC budget; oversee all in-kind and monetary donations.● Partner with the Board President to plan and execute Board meetings; support Board Committees.● Be the face of FPGC to all public and media outlets.● Create & maintain FPForce Database for all volunteers, donors, congregations, social service agencies, providers and businesses.● Actively fundraise through collaborations, charitable partnerships, event planning, public speaking and networking on behalf of FPGC; assist in the application and acquisition of federal and local grants.● Design & implement all marketing assets, branding suite and promotional materials.● Web administrator for the FPGC website. Provide design, layout, and content for the site and FPGC social media page. Show less

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  Freelance Project Management & Marketing

  Mar 2016 - Jun 2016

  Freelance Project Manager

  Work with Family Promise of Greater Concord to provide and enhance marketing, event planning, website and social media content.Tasked with special projects and consulting on operational matters.

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  NH Brewers Association

  Jun 2016 - now

  Executive Director

  The NH Brewers Association is a membership based non-profit corporation dedicated to promoting the development and expansion of the brewing industry throughout the state of New Hampshire. Our mission is to protect, promote, represent, educate and advocate for the interests of our members. Highlights:● Heavily involved in the planning, coordination and execution of events such as brew festivals, educational seminars/conferences, fundraising events, recruitment events and other initiatives.● Oversee the innovation and management of Public Relations and Marketing including: social media, website content, apps, writing press releases and publishing quarterly e-newsletters.● Work with the State of NH, legislative committee, lobbyists and NHBA members to maintain knowledge of current legislation as well as push for new legislature to better the craft beer industry in NH.● Develop meaningful Membership program offerings and benefit structures to Brewers.● Schedule, coordinate and preside over the monthly and quarterly NHBA Board and general membership meetings.● Initiate and successfully manage fundraising efforts to build rapport, support and enthusiasm for the NHBA and brewers in the State. ● Network, recruit and foster lasting relationships with industry partners, vendors, businesses, breweries in planning, NH craft beer fans and other local organizations. ● Create, organize and provide support for the NHBA Database and Google Drive/Cloud. Show less