Victor De Carvalho Sanchez

Experience

• 

  Yahoo! Inc.

  Feb 2009 - Feb 2011

  Digital Marketing Internship

  Campaigns management of paid search, research and capitation about the online market, prospection, negotiate and definition from campaigns with clients and agency;Support and renewal possible clients and accounts;Analytics reports from display and video on search;Development reports with all the metrics necessary to IBOPE about the website.

• 

  Predicta

  Mar 2011 - Oct 2011

  Ad Operations

  Responsible to insertion and control of online advertising campaigns (include mobile and EzTarget);Online traffic control for Terra Latin America websites;Support to align problems and critical issues of the day-to-day work; Control and report of all the tasks during the day.

• 

  UOL

  Nov 2011 - Jul 2013

  Jr. Client Service Analyst

  Campaigns management, closer relationship with customers; Online advertising routines. Focused on client's best experience, based on campaigns performance. (CTR,CPC,ROI,CPA,CPM) and goals optimization;Building and support from strategic relationship with partners (agency and direct clients);Main clients: General Motors, Microsoft, Renault, Nestlé, NET, Jaguar-Land Rover, Danone and Colgate-Palmolive.

• 

  Movile

  Aug 2013 - Feb 2014

  Product Analyst

  Responsible to manage White Label products directly with the carrier (Vivo;Build strategies over various products and follow their life cycle with focus on profitability;Analytics reports from mobile marketing metrics and KPIs (Signatures, CHURN, ARPU, Billing Rate and ROI);Suggest new products, create all the escope and present to the carrier;Development of phraseologies, mock-up of landing pages WEB and WAP;Stronger relationship with: Content, T.I, Financial, Smartphone, B.I Design and Projects team;Working on SCRUM methodology focused to maintain the organization of all areas on the process;Ability to work with Featurephone and Smartphone products. Show less

• 

  Netpoints Fidelidade S.A.

  May 2014 - Sept 2015

  Online Marketing Analyst

  Participate in projects integrated with all teams (CRM, Products, Operations, Projects and IT) with the focus of designing new shares and add value to the market, make reference to Netpoints about retail market and loyalty.Monitoring of digital channels, measuring results, contact the agency to demand requests necessary to perform work quality within deadlines; thinking strategically in the business as a whole and create a important healthy to the organization process.Contribute to increase with number of new associates and observe the digital market to improve and grow up the interest of the "NETPOINTS" brand.Responsible by all advertising at Netpoints, Curta Viagem, Shell AeroClass and Zoetis Prozperar website, Facebook, Linkedin, Twitter and all email marketing campaignsWorked in the major digital projects: McDonald´s, Casa e Construção (C&C), Marisa, Petz, Group Smart and among others. Show less

• 

  OdontoPrev

  Sept 2015 - Aug 2016

  Sr. Digital Marketing Analyst

  Responsible to online media campaign planning (Facebook Ads, Adwords, sponsored posts, banners, display network and others). Daily optimization of campaigns / ads;Interface with the area of art and content monitoring and evolution of parts-return of shares;Carry out continuous tests to better service the media return behavior and communication materials;KPI monitoring (CPC, CPM, CPA, CPL, CTR, visits, revenue, new customers, leads, etc.);Analyzing the result of the proposed channels and optimizing investment in relation to the expected ROI;Management of social media company: Twitter, Facebook, Youtube, Instagram and LinkedIn;Updating the sites and pages of the company. Design and UX of Landing Pages;Formatting reports and extraction via Google Analytics, Adwords and Facebook Ads;Ensure the best digital practices in e-commerce and all projects of company;Always charged for bringing digital innovation for OdontoPrev group;Responsible to do the best practices of SEO on all sites of company. Show less

• 

  Cia DPaschoal

  Jan 2017 - Dec 2017

  Ecommerce Analyst | Product Owner

  Responsible for supporting all the systems of the e-commerce business of the company - BT (Business Technology)Knowledge in methodology of management projects;Optimization for search engines (SEO). - Meet suppliers of technology solutions in the management of demands and responsible to do the best practices of SEO on all sites of company;Ensure that the service team (Servicedesk) is able to serve the customer in the best possible way from the creation of technical and operational procedures;Manage backlog of demands prioritized by the business based on the budget defined by management - Product Owner;Best pratices on e-commerce on all devices (mobile, desktop and tablet);Business knowledge in SAP Hybris plataform. Show less

• 

  Dotz

  Mar 2018 - Oct 2018

  Sr. Incentives Analyst (Marketing)

  Responsible for all the marketing actions of Dotz Incentives.Immersed in the day-to-day monitoring of digital and offiline campaigns. Approval and development of communications such as banners, email marketing and landing pages.Negotiation with several teams to select the best offers for disclosure.Creation and presentation of proposals for possible clients and presentation of results.We work as a "Squad" and feeling like a startup to deliver the demands of the team.

• 

  Itaú Unibanco

  Nov 2018 - now

  Product Manager for Itaú's Banking as a Service (BaaS), specializing in the development and enhancement of onboarding, PIX, account management, and transactional products such as TED and TEF. Collaborate closely with cross-functional teams, risk management, and commercial forums to deeply understand and address customer needs. Drive the structuring of billing systems and explore monetization strategies from both the bank's and partners' perspectives. Provide mentorship to analysts and interns, fostering their professional and personal growth. Show less Lead the squad responsible to integration of new TEF Houses and major retail automation systems into iti, with a strong emphasis on enhancing product development. Prioritize the end customer by proposing innovative integrations and payment methods tailored to each client's unique needs. Utilize analytical insights to identify and implement potential product improvements, aiming to increase iti's penetration and acceptance among PJ (corporate) customers. Spearhead the development of new business models and API integrations with retail automation, ensuring seamless functionality and user experience. Coordinate and prioritize squad deliveries, adhering to agile methodologies and focusing on maximizing iti's reach within PJ customers. Uphold bank best practices by incorporating a risk management perspective, ensuring all new features are developed with risk endorsement. Drive the construction of new onboarding processes for partners and customers, while actively collaborating with Itaú's open banking and fast payments teams. Show less The #FastTrack program is designed to accelerate the careers of Senior Analysts by identifying and nurturing new talents in the digital products market, preparing them for leadership roles at Itaú. As part of this initiative, my project focused on reducing the downtime of Itaú credit cards. This involved a strategic shift in mindset to prioritize customer-centric approaches, transitioning from CHPRAS to CPF and enhancing the consumption journey. By leveraging analytical insights, I identified potential product enhancements aimed at increasing customer spending and transforming the card's perception from a mere commodity to a valued asset. This mindset change was pivotal in driving the project's success. Show less

  • Product Specialist | Product Manager - Banking as a Service

    May 2022 - now

  • Sr. Product Analyst | Product Manager - Banking as a Service

    Nov 2020 - May 2022

  • Sr. Product Analyst | Product Owner - Automated Retail (iti)

    May 2019 - Nov 2020

  • Sr. Product Analyst #FastTrack

    Nov 2018 - May 2019