Tina Gada

Experience

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  Seclore

  Oct 2015 - Jul 2018

  Application Engineer

  Improved product UI by reducing the drop-offs and enabling faster access to IRM protected documents for authorized users by streamlining new user onboarding, authentication, file access request, and approval flows.Designed user journeys, wireframes, and interfaces for new features for the mobile application.Implemented single sign-on, user account management, build a web application, designed its UI, and developed the site as a full stack web developer to make interaction easier.Design user interface with motion graphics and animations for the secure application.Conducted and drove accessibility testing with other UI Team members on designs before it shared with developers.Developed responsive products using HTML, CSS & JavaScript. Show less

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  SUNY Oswego Graduate Studies

  Aug 2018 - May 2019

  Graduate Assistant

  Reviewed the research studies, worked on hypothesis, and re-run the experiment with the new bunch of the participants to verify the results of the studies.Recorded, classified, and administered different research data, researched relevant publications and data to assist professor building experiment methods.Instructed 100+ participants from diverse backgrounds by clarifying experiment procedures independently.

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  OTO Capital

  May 2019 - Aug 2019

  User Interface Designer

  Designed the responsive interface for their mobile application and web console using Adobe XD.Created and conducted an A/B test to evaluate a new interface using UX metrics. New designs increased the user experience by 15%.Analyzed and synthesized research findings into new design ideas, created wireframes, and high-fidelity prototypes using Adobe XD.Collaborated with product managers, developers, and marketers to enhance and polish the product features and meet business goals.Deliver the product from ideation to final delivery till launch. Show less

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  SUNY Center for Professional Development

  Aug 2019 - May 2020

  Ui/Ux Designer

  Conducted user research, design sketches, and prototyped the SUNY CPD website based on the feedback which helped improve performance and number of visits by 4.5%.Complying the WCAG 2.0 accessibility guidelines and considering the user feedback after usability testing.Reported visual design inconsistencies based on heuristic evaluation and proposed prioritization criteria to fix those inconsistencies; 3 out of 30 proposals already live on the website.Worked in collaboration with the event manager and other team members to design brochures, flyers, posters for different conferences by considering brand guidelines.Updated the visual style guide to unify the branding language, improving the productivity of UX designers by ~4.4%. Show less

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  Citi

  Jul 2020 - Jan 2022

  I strive to make Citi services more intuitive, accessible, and inclusive than ever before. I demonstrated this belief by pioneering an avant-garde initiative by enabling transgender and non-binary individuals to update their preferred names for CD & other forms. This progressive gesture, simple yet profound, was a trendsetter for diversity in FinTech, bolstering customer satisfaction by 30% and setting a precedent for other financial institutions to cater to the unique needs of diverse populations. Show less Created user-friendly designs for Citi Post Login dashboard experience to improve customer engagement, one-tap payment, improving accessibility and user experience. Redesigned the experience for various journeys, conducted the user testings, presented to stakeholders & shared redlines with developers to code. Work in Agile/Scrum environment, participating in & contributing to the processes [ daily stand-ups, code reviews, QA’s, Sprint retrospectives, etc.] that keep the process continually improving. Show less

  • Associate Creative Director

    Jul 2021 - Jan 2022

  • User Interface Designer II - Citi Redesign Dashboard Experience 2020

    Jul 2020 - Jan 2022
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  Adplist.org

  May 2021 - now

  User Experience Designer and Product Designer Mentor

  I'm highly skilled and experienced UX professional offering comprehensive expertise in user experience design and a passion for guiding and developing emerging talent in the field.Providing one-on-one mentorship to aspiring UX/UI designers through the ADPlist platform.Guiding mentees in developing their design skills, understanding user-centered design principles, and building a strong portfolio.Offering feedback and constructive criticism on design projects, wireframes, prototypes, and user research findings.Helping mentees navigate the design industry by providing career advice, industry insights, and professional networking opportunities.Assisting mentees in honing their design process, improving their problem-solving abilities, and cultivating a user-centric mindset.Helping them stay up to date with the latest trends and advancements in UX design, ensuring mentees receive relevant and timely guidance.Providing 1:1 cohort program for 6 months or more to get them job in IT industry with helping them upscaling their resume, portfolio and online presence on LinkedIn. Show less

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  Vanguard

  Jan 2022 - Apr 2025

  Oversee product design and strategy for significant investments and growth user journeys for clients transitioning from digital to personal advisor experience, improving customer onboarding and new dashboard experience. Facilitate the user experience of products from conception to launch in partnership with product management, user research, engineering, and marketing to deliver new experiences.Understand the product brief and closely work with the product to define the scope, conduct workshops to prioritize the features, draft concepts, and user scenarios to work on MVP, and collaborate with researchers to do usability testing of concepts.Understand customer goals, business requirements, and technical constraints, interpreting creative briefs alongside members of the experience design team.Advocate for a healthy design team culture and implement human-centered design processes, improving team collaboration and quality of product design solutions.Designed user-friendly designs for ESG, TLH, and WSA features for the Digital Advisor experience to improve awareness of new features and increase their usage. Show less

  • Senior User Experience Designer | Cross Offer Experience

    Jan 2022 - Apr 2025

  • Senior User Experience Designer | Maximize My Money Experience

    Jan 2022 - Apr 2025
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  Mento Design Academy

  May 2023 - now

  UX Mentor

  I'm highly skilled and experienced UX professional offering comprehensive expertise in user experience design and a passion for guiding and developing emerging talent in the field.Assisting mentees in honing their design process, improving their problem-solving abilities, and cultivating a user-centric mindset.Helping them stay up to date with the latest trends and advancements in UX design, ensuring mentees receive relevant and timely guidance.Providing 1:1 cohort program for 6 months or more to get them job in IT industry with helping them upscaling their resume, portfolio and online presence on LinkedIn. Show less

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  Forbes

  Mar 2024 - now

  UX Content Writer