
Genevieve G.
Sales & Marketing Intern

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About me
Senior Regional Business Operations Manager
Education

Saint Andrew's Junior College
2008 - 2009Cambridge GCE A-Levels
Singapore Management University
2010 - 2014Bachelor of Business Management MarketingActivities and Societies: Ballare (Standard Ballroom Club) Learned about brand management, integrated marketing, services marketing, retail marketing. Has a second major in corporate communication. Learned about crisis management and public relations.
Experience

Porcelain, The Face Spa LLP
Apr 2012 - Aug 2012Sales & Marketing Intern• Organised and managed Porcelain’s 3rd birthday bash and hosted media personnel• Analysed the beauty services market and generated monthly marketing and sales report• Managed all of the company’s social media platforms such as monthly newsletters, Facebook, Google Ads, and Facebook ads• Designed sales packages• Assisted with customer relations

Cheil Worldwide
Aug 2014 - Oct 2017• Client servicing by facilitating effective and timely resolutions to clients’ issues and requests• Execute BTL, ATL, and Digital activations• Clients: Samsung, DBS Bank
Senior Account Executive
Mar 2016 - Oct 2017Account Executive
Aug 2014 - Mar 2016

SingSaver
Jan 2018 - Dec 2021• Lead and manage a team of 10 customer service specialists and operations executives• Coordinate with cross-functional teams and communicate with internal and external parties to drive operational improvements and smooth operational processes for all promotion, verticals, and products.• Manage and establish SOPs for a smooth end-to-end fulfilment process to maintain high levels of customer satisfaction• Establish Customer Engagement KPIs, and drive actions to meet and improve these KPIs• Partner closely with cross-functional teams to translate business needs and product requirements into new solutions for customersSingSaver is part of Hyphen Group, a leading fintech company in Greater Southeast Asia and reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. Founded in 2014 and dual-headquartered in Hong Kong and Singapore, Hyphen Group - formerly known as CompareAsiaGroup - is a portfolio of digital finance companies that empowers and connects people to a better financial future through innovative tools, personalised digital experiences and expert insights, and accelerates the digitisation of the financial industry. We build the future of personal finance through 3 pillars: Comparison and Membership (MoneyHero, CompareHero, Moneymax, SingSaver, Money101, MoneyGuru and Seedly), as well as SaaS (eKos_connect). Show less
Customer Experience Manager
Sept 2019 - Dec 2021Marketing Associate
Jan 2018 - Sept 2019

MoneyHero Group
Jan 2022 - nowSenior Regional Business Operations Manager• Lead operations, contact centre, and customer service efforts to improve efficiency and lower costs• Provide strategic and operational direction to Hyphen markets• Execute the strategic plans to drive standardisation and quality• Work across businesses and functions to create and implement solutions• Own the Operational Excellence Framework• Lead customer service teams across 5 markets Hyphen Group is a leading fintech company in Greater Southeast Asia, reaching over 10 million consumers per month and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. Founded in 2014 and dual-headquartered in Hong Kong and Singapore, Hyphen Group - formerly known as CompareAsiaGroup - is a portfolio of digital finance companies that empowers and connects people to a better financial future through innovative tools, personalised digital experiences and expert insights, and accelerates the digitisation of the financial industry. We build the future of personal finance through 3 pillars: Comparison and Membership (MoneyHero, CompareHero, MoneyMax, SingSaver, Money101, MoneyGuru and Seedly), as well as SaaS (eKos_connect). Show less

Uncommon
Nov 2023 - nowMemberUncommon is a private network for female leaders to connect, learn and grow. They select established, high-impact leaders across industries and equip them with the tools to succeed: a personal advisory board, top-level executive coaching and access to a network of subject matter experts.
Licenses & Certifications

Lean Six Sigma Green Belt
Singapore Management UniversityJun 2024
Google Digital Masterclass - Blue Belt Certification
GoogleJun 2019- View certificate

AdWords Fundamentals
GoogleJun 2015 - View certificate

Video Advertising
GoogleJun 2015
Honors & Awards
- Awarded to Genevieve G.SYTYCB: Winning Brand Strategy - Nov 2013 As part of So-You-Think-You-Can-Brand, a strategic brand management challenge, the team looked into Old Chang Kee's branding strategies and proposed branding efforts for the company (www.bitly.com/oldchangkee). The team beat 13 other teams to be one of 6 finalists. The team emerged as the eventual winner. Genevieve was part of presenting the final pitch to a panel that included representatives from Interbrand, Scoot, SPH magazines, and Swarovski.
- Awarded to Genevieve G.Overall Winner: SMU Innovation Colosseum – OSIM Challenge - 2010
Languages
- enEnglish
- chChinese
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