Andrea Corado

Experience

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  SEGAR, PINTURAS Y MULTISERVICIO SL

  Jul 2013 - Jan 2014

  Analista de marketing

  • Responsable de analizar el comportamiento de clientes de las cuentas claves especialmente en el consumo de productos, montos y variaciones, para determinar el plan de mercadeo para el año 2014.• Análisis estadístico del comportamiento de ventas para cada categoría de venta.• Búsqueda de nuevas oportunidades de negocio en cuentas claves. Logros • Realicé un plan de mercadeo presentado a gerencia para cada categoría de ventas: arquitectónico, madera y automóviles. • Presenté las estrategias costo/precio, calidad/diferenciación y enfoque/expansión del departamento de mercadeo, para incrementar las ventas en un 10%. Show less

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  The Vitamin Shoppe

  Dec 2015 - Jul 2016

  Store Manager

  • Managed a food supplement store (direct competitor of GNC) which was directly responsible for sales of US$5k per month and leading the work of three people. • Introduce new products to the Guatemalan market through techniques such as ABC (Approach, Building and Close) of sales with B2C customers. • Training of personnel on product information, administration and sales techniques. Goals Defined KPI´s for the store (revenue, unites and customers repurchase), with the objective of analyzing monthly sales and tracking customer loyalty. Visited potential customers to the store and this generated flow of people to a growing store in Guatemala. Show less

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  United Way Guatemala

  Jul 2016 - Sept 2019

  • Generate insights regarding investment fund processes to effectively channel resources. • Present market research and fund execution reports to nonprofit organization, leadership for effective decision-making regarding donations obtain every three months. • Sourcing of new opportunities, presentation of proposals, follow up and closing of funds for national and international donor. • Analyze new suppliers by means of a check list of information such as: articles, of incorporation, references, letters of recommendations, audited financial statements, corporate structure, revenue for gave a new project. Goals • Reached the sales objectives of the organization achieving 100% of the goal of grant and with this I achieved the retention of donors for the following years. • Developed partner investment funds ranging through US$5k to US$200k for classrooms construction, teachers training, leadership women and prevention of chronic malnutrition.• Communicated the impact of the investment funds with the key’s organization and donors, accounts with the companies for example: Capgemini Guatemala, Kellogg’s, Citi, Banco G&T, Grupo Almo and others. Show less • Analista de la planificación y logística de actividades de voluntariado para involucrar de colaboradores las diferentes empresas socias con las comunidades en situaciones vulnerables en Guatemala, especialmente en escuelas públicas. Logros • Implementé los procesos de la logística de actividades de voluntariado en comunidades con participantes entre 15 a 100 personas, con empresas dedicadas a: BPO, call center, bebidas, alimentos, tecnología, seguridad, logística, entre otros. • Estandaricé los productos del catálogo de actividades de voluntariado para las empresas, con el objetivo de convertir el departamento de voluntariado en una unidad de recaudación de fondos para la organización, aumentando en $5,000.00 anuales. • Coordiné el evento más significativo de la organización como lo es del Día de Acción para 1,150 personas de diferentes empresas dedicadas a tecnología, consumo masivo, banca, aeronaútica, entre otros, generando ingresos de US$7,000.00. Show less

  • Project Manager

    Feb 2018 - Sept 2019

  • Coordinadora de Voluntariado

    Jul 2016 - Jan 2018
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  METALUB CR

  Oct 2020 - Dec 2020

  External consultant for Go to Market

  • Responsible for the statistical analysis of sales history (revenue, categories, channels, customers and products) of the company. In additional to identifying the 80/20 of the company’s product and determining which is it is star product. • Analyze the experience of current customers through a Kano satisfaction model by means of surveys, interviews with current and future customers and regressions to determine the most interesting attributes enhance them and make improvements in the current service. • Develop marketing plan – go to market- for the specialized lubricant center and other services for Walmart. • International market research for brand expansion in Centra America, complementing it with the trends that are happening in the current market. • Use Scrum methodology for consulting. Functioned as team developer and sprint review leaders, using tools such as Trello, Placker and Planner for project tracking. Show less

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  Ransa

  Mar 2021 - Feb 2023

  Administration and Commercial manager

  • Responsible for the maintenance and increase of the customer portfolio, through exposures to potential clients, identification of needs, follow up and closing of new business. • Lead a multi-disciplinary team of 35 people from operations to closing the sales cycles of a service. • Develop and implement a digital marketing program for the expansion of new digital services to attract new customers and convert them into effective sales. • Analyze and present monthly business of the operation (revenue, cost and EBITDA analysis). Goals • Generated new customers for the business representing 10% of the budget by 2021. Especially with clients in the financial, insurance, health and electricity sectors with operation in Guatemala.• Increased sales by 6% of sales and 8% of EBITDA of the business and the efficiencies of cost 2% per year. • Carried out to change personnel roles within the operation to optimize costs and increase personnel productivity by 7%. Show less

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  Universidad Panamericana - Guatemala

  Jan 2023 - now

  Docente

  Profesor de cursos de:- Estrategias Directivas - Estadística básica - Proyectos Para el Campus Nacional

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  BAC

  Feb 2023 - now

  Lider de Proyectos de Captacion