
Berlinda Milford

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About me
16+ years of multi-unit retail leadership experience as a retail sales manager (4 stores). $60.8M in Product Sales generated since 2005. Highly Organized Sales Manager with a passion for exceeding expectations.
Education

BYU-Pathway Worldwide
2020 - 2021Pathway Connect Certificate Life Skills. Professional Skills. University Skills.
Brigham Young University - Idaho
2021 - 2025Bachelor of Science - Applied Business Management Marketing, Finance, Operations and Leadership
Experience

Bluesky Communications American Samoa
Sept 2005 - now• Research and recommend the product marketing approach, including promoting or advertising,pricing, distributing etc• Undertake Research and Development activities to ensure ongoing product development• In conjunction with Marketing Manager and Country Manager work closely with Marketing, Sales,Customer Services, Finance and Technical Operations teams to:o Understand product revenue and cost performanceo Analyse product/market performance, issues and opportunitieso Proactively identify opportunities for revenue growth and cost reductiono Ensure configuration of existing products to yield revenue and/or cost reduction fromtarget customerso Plan and execute campaigns for penetration and usage increases• Central point of contact for new product ideas and suggestions and processing these through theMarketing Manager for decision making• Organize product demonstrations as required• Monitor stock levels and ensuring adequate supplies throughout the country• Liaise with Technical Operations teams to stay abreast of new coverage areas and associatedmarket opportunities• Weekly reporting on products development pipeline• Create business case and feasibility studies on new product opportunities as they arise• Assist in product installation and providing backup training and support• Track of all products within the development process• Creation of product development plan for the next 12 month period• In conjunction with the Marketing Manager, coordination of the residential and business customerfocus groups to gather feedback on product initiatives• Create business case and feasibility studies on new product opportunities as they arise Show less Manage retail staff, including cashiers and people working on the floor.Meet financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Formulate pricing policies.Ensure pricing is correct.Work on store displays.Coach, counsel, recruit, train, and discipline employees.Evaluate on-the-job performance.Identify current and future trends that appeal to consumers.Ensure merchandise is clean and ready to be displayed.Approve contracts with vendors.Maintain inventory and ensure items are in stock.Keep up with fluctuating supply and demand.Analyze operating and financial statements for profitability ratios.Ensure promotions are accurate and merchandised to the company’s standards.Utilize information technology to record sales figures, for data analysis and forward planning.Ensure standards for quality, customer service and health and safety are met.Monitor local competitors.Ensure hours of operation are in compliance with local laws.Maintain store's cleanliness and health and safety measures.Organize and distribute staff schedules.Preside over staff meetings.Help retail sales staff achieve sales targets.Handle customer questions, complaints, and issues.Detail oriented, highly organized and strong work ethics. Show less
Product Manager
Jun 2022 - nowRetail Sales Manager
Apr 2015 - Jun 2022Product Development Specialist
Sept 2012 - Mar 2015Retail Sales Supervisor
Sept 2005 - Aug 2012
Licenses & Certifications
- View certificate

Building Rapport with Customers
LinkedInFeb 2021 - View certificate

Coaching Skills for Leaders and Managers
LinkedInJun 2019 - View certificate

Retail Sales Management
LinkedInMar 2019 - View certificate

How to Get Great Customer Service
LinkedInOct 2018 - View certificate

Retail Customer Service Management and Coaching
LinkedInFeb 2021 - View certificate

Leading Yourself
LinkedInMay 2019 - View certificate

Customer Service: Handling Abusive Customers
LinkedInApr 2019 - View certificate

Retail Sales Foundations
LinkedInNov 2018 - View certificate

Coaching and Developing Employees (2013)
LinkedInApr 2019 - View certificate

Retail Customer Service
LinkedInSept 2018
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