Michelle Cintron, CMP

Experience

• 

  Universal Orlando Resort

  Feb 2010 - Apr 2014

  Event Representative, Associate Event Representative, Coordinator, Intern

  •Repeatedly promoted for superior performance and demonstrated ability to learn quickly, exercise initiative, and deliver exceptional results.•Strategically planned and sold special events for corporate, association, and social groups in regional markets. Increased sales revenue $4.5M in final five quarters. •Conducted site inspections, generated competitive proposals, and skillfully negotiated contracts in compliance with corporate standards and to exceed profit goals.•Creatively planned events for up to 5,000 attendees with contract values to $350K. •Advised clients on event theme, program schedule, venue selection, space logistics and décor, food and beverage, resort attractions, and entertainment. Analyzed post-event client satisfaction survey, and profit and loss reporting.•Built collaborative relationships with internal partners and external suppliers to maximize client budget and achieve seamless event execution. Representative clients include: Cisco Systems, JetBlue Airways, PwC, Symantec, and Florida Banker’s Association. •Led initiatives to increase personnel satisfaction including incentive and recognition programs, team outings, and training resulting in improved morale and retention. •Trained and mentored coordinators, cultivating efficient and effective team assistants.•Created all youth program collateral including flyers, advertisements, brochures, the group sales website, and all social media communications. Show less

• 

  Wiley Rein LLP

  Jun 2014 - Feb 2015

  Meeting & Events Coordinator

  •Managed events within tight budget for 650-person firm including design, site selection, contract negotiation, menu planning, theme, and entertainment for receptions, attorney outings, and client and employee events resulting in increased staff attendance.•Oversaw Conference Center management for ±200 external organization meetings including liaison, event logistics, catering, A/V services, staffing, and facilities support.•Trained and mentored Meetings and Events Assistant. Led four Conference Services Assistants to ensure seamless execution of all meetings and events.•Initiated and successfully implemented new standard operating procedures resulting in efficient scheduling, and accurate reporting and tracking of meetings and expenditures. Show less

• 

  Kapow

  Feb 2015 - Jan 2016

  Client Account Manager

  •Recruited for, and launched, field office for startup online corporate event marketplace. •Led team in venue partner capture, negotiated agreements, and developed unique online marketplace experiences exceeding corporate goal and timeline.•Successfully marketed and delivered over 100 client accounts including Google, HP, Salesforce.com, Jones Lang LaSalle, and Deltek.•Creatively planned and flawlessly executed client entertainment, recruiting events, and corporate outings for 10 to 600 attendees with budgets of $1K to $90K resulting in repeat business and new referrals. •Solved facility, operational, and system issues unique to the entrepreneurial venture. Show less

• 

  Cushman & Wakefield

  Feb 2016 - now

  • Manage all aspects of event planning from inception to execution and post-event analytics, including event goals and objectives, RFP’s and site selection, timelines, agenda and other event materials, contract negotiation, budget management and payment of vendors, sponsorships, attendee management, event-related communications and reporting, audio-visual, food and beverage, transportation, vendor oversight, and post-event surveys and feedback.• Work collaboratively and independently to deliver events supporting multiple service lines and corporate functions with budgets up to $2.5M ranging to 1,000+ attendees in destinations in the United States, Canada and Mexico. Events include internal meetings, conferences and incentives, client events and entertainment, and industry tradeshows and sponsorships.• Trusted advisor to internal stakeholders to drive event strategy and cultivate impactful attendee experiences based on the business needs, goals, objectives and budget.• Proven record of providing excellent internal and external customer service. Valued partner to internal teams including digital, marketing, legal, accounting and operations.• Recognized as a master of tactics and logistics, problem solving, creative solutions, organization and time management. Show less

  • Senior Manager, Events - Global Marketing & Communications

    Apr 2019 - now

  • Marketing Manager - Meetings & Events, Americas

    Feb 2016 - Mar 2019