Pallavi Arora

Experience

• 

  ITC Hotels

  Apr 2018 - Jun 2018

  Marketing Intern

  As a marketing intern, I worked on ITC loyalty program 'Welcom Link' ,where I got a deep understanding of its competitor landscape and what sets ITC apart as a brand.Welcom link is a loyalty program that caters to the needs of intermediaries who make bulk bookings like secretaries , wedding planners etc. While working on the project , I gathered insights on how to best brand a loyalty program and gave recommendations on how to revamp 'Welcom Link'

• 

  Amazon

  Jul 2019 - Aug 2020

  Team Manager at Amazon

  -Handled a team of 20-25members.-Managed productivity and quality metrics for UK clients dealing with retail products.-Led projects on Net Promoter Score ,Call Handle Time, among many others and improved the numbers substantially.-Maintained Operational Efficiency while helping out the clients with the best possible solution to the problem and recommendations based on product knowledge.

• 

  Towervision India Pvt Ltd

  Sept 2020 - Oct 2021

  Executive- Sales and Business Development

  -Responsible for content designing and act as a brand advocate for the company.-Responsible for UI/UX/layout of the website.-Strategised and planned Brand Awareness campaigns.-Internal and external coordination with the stakeholders for all Marketing activities.

• 

  AG&P Pratham

  Dec 2021 - now

  Social Media Marketing- Content calendar and media planning for Facebook, Instagram, Linkedin, Twitter and Youtube with the objective of Brand Awareness, engagement and increasing web traffic.- Internal communication and creative briefs to the external digital agency to develop ideas and implement them effectively.- Curate content strategy for adoption of brand across the target markets.- Strategizing for successful long-term channel growth and synchronizing with the bigger picture of the company's marketing KPIs.Website Design- Redesigned website to website 2.0- SEO analysis and content curation based on brand and generic keywords.- Led the charge on creation of the site map on the website for effective content structure, contributing towards sustainable growth in web traffic while in coordination with the external agency.- Responsible for Competitor analysis through comparing website, content and design KPIs in alignment with brand ethos.- Internal communication and best UI/UX practice shared with external vendor to develop webpages effectivelyMarketing Operations- Responsible for vendor management and coordination between the team and agency. Show less

  • Deputy Manager Marketing

    Apr 2024 - now

  • Assistant Manager

    Sept 2023 - Jun 2024

  • Senior Marketing Executive

    Dec 2021 - Sept 2023