
Greg Boyd
Sales Representative

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About me
Entrepreneur | GTM Executive | Empowering people to live and work with INTENTION
Education

Wilfrid Laurier University
-Honours Bachelor of Business Administration (BBA) Business Administration (Marketing Concentration); Co-Op OptionMinor in Philosophy with focus in Ethical Theory, Business Ethics, and Reasoning and Argumentation
Experience

Source For Sports
Sept 2001 - Dec 2006Sales RepresentativeWorked on the sales floor, providing quality service and detailed information to customers, leading to management of the "pro shop" facility for the 2004-2005 hockey season

IBM Canada Ltd.
May 2007 - Aug 2007Business AnalystLed an investigation into IBM's focus industries to determine industry leaders according to defined criteria, providing a key strategic resource for the team, uncovering industry trends towards the adoption of data capture technology

BlackBerry
Jan 2008 - May 2008Associate Product ManagerLed initiative to build and manage CRM Domino database to capture, store, and communicate customer information to internal users gaining exposure to clients and insight into technical business systems

Wilfrid Laurier University
Aug 2008 - Nov 2008Recruitment OfficerPresented to over 3000 students, teachers, and parents at High Schools around Ontario gaining proficiency in professional public speaking, and experience with independent work and travel

IBM
Feb 2010 - Oct 2011Business Transformation Consultant - Global Business ServicesOne of 5 Canadians hired of over 700 applicants into inaugural class of ‘Consulting by Degrees (CBD)’ program. This rotational program is aimed at fast-tracking ‘CBD’ members into consulting career by offering enablement and experience in different solution and industry segments over 2-year period.- Executed the implementation of transformational business strategies and technologies for clients, and lead Proposal teams to respond to client RFPs, RFQs, and RFIs- Led Customer Business Process and Requirements Workshops for Process development, Mobile Technology, Business Strategy, and SAP Blueprinting and Implementation- Developed Workshop, collaboration, and facilitation skills and experienceExperience through the program included:- ERP Implementation (Extended Warehouse Management) - Top Canadian CPG- Smartphone “Accessibility” Application Design – Major North American City- Mobile Strategy Development – Leading Canadian Airline- Retail Credit Business Transformation (SAP Blueprinting) – Leading Canadian Bank Show less

Desire2Learn
Nov 2011 - Aug 2014Pioneered the development of D2L's Enterprise business segment. On the Strategic Accounts team, drove client acquisition and expansion strategy with strategic accounts, and coach reps on new strategic opportunities in the Enterprise segment.- Drove $2M in new business closed with key accounts, and over $5M in new business pipeline- Execute C-Level engagement to drive executive alignment leading to 60%-200%+ growth in adoption, and steady revenue growth in strategic accounts- Coach Enterprise team on strategic opportunities, and use input from strategic accounts to build momentumJoined D2L at <150 team members in 2011. D2L IPO in 2021, raising $150M with Enterprise as a key GTM segment. Show less
Enterprise Account Executive, Strategic Accounts
Feb 2013 - Aug 2014Enterprise Account Manager
Nov 2011 - Feb 2013

Axonify
Sept 2014 - Oct 2020Served as Axonify's founding Customer Success leader, and established the Customer Success function as a core function of the Executive Team. Customer Success at Axonify is accountable all Customer revenue management (Gross/Net Retention and Expansion Revenue).Successfully led customer-facing teams through pandemic shut-down, achieving 95% gross retention in 2020 with a largely Retail customer-base.Grew Gross Retention from 72% in 2015 to 95% in 2020, and delivered 110+% Net Retention results annually in collaboration with Client Sales function.Led cross-functional GTM Strategy development for the Retail market segment, leading to critical strategic growth.Joined in 2014 at 15 people, and grew through to Axonify's acquisition by Luminate Capital Partners in 2020 for over $300M. Show less Axonify is the first organization to take the concept of spaced repetition and apply it effectively in a corporate environment to close the gap between what employees know, and what they need to know. Axonify has the only corporate e-learning solution that drives knowledge retention, engages employees in the learning process, and enables leaders to evaluate business impact from learning that exposes a clear Return on Learning. At Axonify, I led the development of our World-Wide Customer Success program to ensure Axonify has an engaged and successful customer base. Show less
Vice President, Customer Success
Mar 2019 - Oct 2020Director, Customer Success
Sept 2014 - Feb 2019

Uvaro
Jan 2021 - Jan 2025I hold go-to-market (GTM) accountability for business growth (Sales and Marketing) and Value Realization for customers (Customer Success). Uvaro's Revenue team closed over-achieved on new business target AND drove 250% pipeline growth in my first 2 quarters in role.Driving B2Gov't and B2B Marketing, Sales and Customer Success motion with both for-profit and non-profit strategic partners.Raised $12M Series A round to accelerate business growth and drive development of new Workforce Development programs.In addition, accountable for team P&L, revenue modelling and forecasting, and full GTM playbook development to scale success. Show less In this role, I led the following efforts to support the growth of the Uvaro community and enterprise:- Built out and scaled GTM strategy for Member acquisition (B2C motion) from 2021-2023- Drove the shift from direct Member acquisition (B2C) to Strategic Partnerships (B2G and B2B) in 2023- Established Customer Success function for Member, Employer, and Strategic Partner retention and growth.- Provide cross functional, operational leadership to the Uvaro team to set direction and establish alignment for key business priorities through a dynamic post-pandemic era. Show less
SVP, Revenue
Sept 2023 - Jan 2025Vice President, Customer Excellence
Jan 2021 - Sept 2023
Licenses & Certifications

Sales Leadership Accelerator
PavilionMar 2024
Certified 'Talk-Master'
Speaker LabsApr 2019
CRO School Graduate
PavilionJul 2023
Revenue Architect
Winning by DesignSept 2023
Volunteer Experience
Research Lead
Issued by Sustainable Waterloo Region
Associated with Greg BoydBoard Member - Strategic Initiatives and Growth
Issued by Jobwell on Sept 2023
Associated with Greg BoydGuest Lecturer
Issued by Lazaridis School of Business & Economics at Wilfrid Laurier University on Jan 2023
Associated with Greg BoydBoard Member
Issued by Volunteer Action Centre Waterloo Region on Sept 2017
Associated with Greg BoydCommittee Member - Annual Charity Golf Classic
Issued by Big Brother Big Sister Foundation on Sept 2013
Associated with Greg Boyd'Big' for the Big Bunch Program
Issued by Big Brother Big Sister Foundation on Aug 2014
Associated with Greg BoydBoard Member
Issued by Big Brothers Big Sisters of Canada on Aug 2014
Associated with Greg Boyd
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