Laura SAID

Experience

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  Kedge Business School

  Sept 2009 - May 2011

  -Creation of a movie about risky behaviours and its communication strategy to promote it in and out of Euromed Management - Creation of communication aids (flyers, mails, posters…)- Updating of the Wordpress blog and Facebook group/friend- Managing of relations with the media - Creation, planning and setting-up of events (Thanksgiving, Saint Patrick...)- Animation conception- Supervisory control of the organization, communication and good working of the events

  • Team Member - Project with AXA Prevention

    Sept 2010 - May 2011

  • Communication Manager - Culinary club "Com'le Chef"

    Sept 2009 - May 2011

  • Event Planner - English-speaking club "Hi5!"

    Sept 2009 - Jan 2011
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  Chic Dressing, e-company in fashion

  Feb 2010 - May 2010

  Junior Consultant

  •Analysis of the business environment, the concurrentsMarket studies•Analysis of potential implantations abroad

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  ALTAREA

  May 2010 - Jun 2010

  Marketing director manager

  - Data capture on Excel and fieldwork

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  Recycle Your Media

  Aug 2011 - Jan 2012

  Web Marketing Manager

  Managing a Wordpress website and a Wordpress blog, SEO, SEM, content creation and analytics :-Design, manage and implement Internet Marketing Programs including organic optimization (SEO), blog implementation and link-building-Wordpress Optimization -Local SEO-Creations of Videos-Web Marketing Video Strategy-Good Command of Social Media Marketing (Community Manager)-Use of Google Analytics to monitor web usage and provide statistics for management reporting-Market Study/Competition Watch Show less

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  Make Up For Ever

  Feb 2012 - Jul 2012

  Internet Manager Assistant (Europe Division)

  - Animation of the official website of the brand and of the brand’s area on Sephora.fr- Strategy and animation of the Social Media of the brand - Implementation of an E-CRM strategy - Organization of clearance operations on the website Vente-Privee.com- In charge of diverse digital projects (iPhone/iPad applications, digital projects on point of sales)- Analysis of performance of the implemented strategies and actions

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  The Estée Lauder Companies Inc.

  Jan 2013 - Aug 2015

  - In charge of the launch of 2 e-commerce sites (Smashbox.fr and Bobbibrown.fr)- In charge of the redesign of Clinique.fr and Bobbibrown.fr- In charge of the e-commerce sites of Clinique, Bobbi Brown and Shmashbox (sales business strategy, forecasts, paid search strategy, E-CRM strategy)- In charge of the visbility of the 3 brands on the e-retailers sites (Sephora.fr, Nocibe.fr, Marionnaud.fr, Galerieslafayette.fr)- Analysis of the performances of the sites - Benchmarking-Management of one person Show less

  • Clinique, Bobbi Brown and Smashbox E-commerce Project Manager (French market)

    Jul 2013 - Aug 2015

  • Estée Lauder and Clinique E-commerce Project Manager Assistant (French market)

    Jan 2013 - Jun 2013
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  Sisley Paris

  Sept 2015 - Nov 2018

  - Traffic acquisition strategy for the French market- Set up of the paid media strategy globally (paid search, digital campaigns for product launches, on-going digital campaigns) and localization of the strategy in the markets - Management internally and of the agencies we are working with- Management of an intern In charge of 11 markets in the world

  • Traffic Manager (French market & international coordination)

    Jul 2017 - Nov 2018

  • International E-commerce Project Manager

    Sept 2015 - Jun 2017
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  Beiersdorf

  Dec 2018 - now

  - Négociations commerciales avec les distributeurs online des marques Eucerin et Elastoplast (e-pharmacies et e-parapharmacies & acteurs de la distribution sélective)- Elaboration des strategies digitale et e-commerce : faire le lien pour être présent à tous les touchpoints du consumer journey - Management de 2 CDI Pharmacie - Eucerin & Elastoplast

  • E-commerce and Digital Manager - French Derma & Healthcare markets

    Oct 2021 - now

  • Digital Manager - French Derma & Healthcare markets

    Dec 2018 - Oct 2021