Yamuna Devi Srinivasan

Experience

• 

  THE COIMBATORE CRUSHER SPARE

  Jan 2022 - Jan 2024

  * conducted in-depth market analysis and threats in the crusher spare industry.• Developed and executed multi-channel marketing campaigns, SEO, SEM, Google analytics, and PPC including personal contact advertising, and email marketing, to increase brand awareness and drive sales•Analyzed data-driven insights to continuously refine and optimize marketing strategies, resulting in 60% increased sales and generated 40% - 50% increased profit and customer satisfaction. •Collaborated with various companies across Tamilnadu, including product development, sales, and customer support, to ensure successful product launches and customer engagement

  • Digital Marketing Associate

    Jun 2022 - Jan 2024

  • Product Marketing Associate

    Jan 2022 - Jun 2022
• 

  PMS Bazaar

  Apr 2024 - now

  Digital Marketing Executive

  * Developing and executing digital marketing strategies to increase brand awareness and drive website traffic.* Managing SEO, SEM, SMM, and email marketing campaigns to improve search engine rankings and conversion rates.* Conducting keyword research and generating content ideas to optimize website and social media pages.* Designing and implementing Google, Meta & LinkedIn Ads campaigns to generate leads and website traffic.* Analyzing website traffic and marketing campaign performance using tools such as Google Analytics.* Conducting marketing analysis to identify trends, opportunities, and areas for improvement.* Collaborating with cross-functional teams to create marketing materials and campaigns.* Staying up-to-date with the latest trends and best practices in digital marketing.* Managing the company's website and ensuring it is optimized for search engines and user experience.* Creating and managing the company's email marketing campaigns to generate leads and website traffic.* Managing the company's social media accounts and creating engaging content to increase brand awareness and engagement.* Conducting A/B testing and optimizing marketing campaigns for maximum ROI.* Managing the company's PPC campaigns to generate leads and website traffic.* Creating and managing marketing automation workflows to improve lead generation and conversion rates.* Staying current with the latest trends and best practices in WordPress development and optimization. Show less