
Adele Knipe
Administrator: Information Services Department

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About me
National / Key Accounts Manager, Sales Manager / Director
Education

Heathfield High School
-MatricMatric
Experience

South African Nylon Spinners
Mar 1986 - Jun 1991Administrator: Information Services Department• Coordinate office activities and operations to secure efficiency and compliance to company policies.• Supervise administrative staff and divide responsibilities to ensure performance.• Manage agendas/travel arrangements/appointments etc. for the upper management.• Manage phone calls and correspondence (e-mail, letters, packages etc.).• Support budgeting and bookkeeping procedures.• Create and update records and databases with personnel, financial and other data.• Track stocks of office supplies and place orders when necessary.• Submit timely reports and prepare presentations/proposals as assigned.• Assist colleagues whenever necessary. Show less

Langeberg Foods International
Aug 1991 - Jul 1995Secretary to Divisional Financial Manager• Maintain executive’s agenda and assist in planning appointments, board meetings, conferences etc.• Attend meetings and keep minutes.• Receive and screen phone calls and redirect them when appropriate.• Handle and prioritize all outgoing or incoming correspondence (e-mail, letters, packages etc.).• Make travel arrangements for executives.• Handle confidential documents ensuring they remain secure.• Prepare invoices or financial statements and provide assistance in bookkeeping.• Monitor office supplies and negotiate terms with suppliers to ensure the most cost-effective orders.• Maintain electronic and paper records ensuring information is organized and easily accessible.• Conduct research and prepare presentations or reports as assigned. Show less

Wella Company
Aug 1995 - Dec 2004Secretary / Marketing Assistant – Retail Division• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.• Support marketing executives in organizing various projects.• Conduct market research and analyze consumer rating reports/ questionnaires.• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).• Update spreadsheets, databases and inventories with statistical, financial and non-financial information.• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.• Prepare and deliver promotional presentations.• Compose and post online content on the company’s website and social media accounts.• Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market.• Communicate directly with clients and encourage trusting relationships. Show less

Procter & Gamble
Jan 2005 - Jul 2010National Key Account Manager (KAM)National Key Account Manager – Clicks (July 2009 - July 2010)Key Account Manager - National Pharmacies & Distributors (January 2008 – July 2009)Pharmacy Admin Assistant - National Pharmacies & Distributors (July 2007 – December 2007)Sales Admin Assistant (January 2005 – June 2007)Achievements & Accomplishments:• Joint Business Plan of Babycare to drive differentiation through Shopper based value creation. Revamped promotional strategy to start share growth. Grew Pampers volume share by 14 points during JF 2010. (2010).• Increased distribution on Pampers which improved share by 7 points (2010).• Grew Always volume share by 6.8 points in Clicks (2010).• Delivered year end accruals under extreme deadlines with 100% accuracy (2009).• Grew Vicks in UPD business by 39% and 73% in Alpha Pharmaceuticals (2008).• Designed and implemented a National Consumer Campaign in Alpha Pharmaceuticals (50% contribution) to drive Vicks share (2008).• Grew Vicks brand in Pharmacy Channel by 17% (2008).Duties & Responsibilities:• Led P&G Clicks key account for Skincare, Health, Feminine Protection and Babycare categories across brands such as Olay, Vicks, Always, Tampax, Discreet, Pampers. (47% of the business).• Strategy Development and Deployment: design and implement differentiated promotional strategies based on the strengths of the customer to deliver long term volume and value objectives.• Volume and Budget Responsibility: managed the promotional budget (in excess of R12.8M) to achieve growth objectives by brand.• Conducted annual negotiations that include trade terms management and annual promotions budget.• Drove share growth to meet value and volume objectives in the business valued at R150m.• Multifunctional team leadership on big brand initiatives to ensure “best-in-class” product launches.• Product portfolio management: Listed appropriate product range to achieve category leadership. Show less
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NEWGROUP (Pty) Ltd
Aug 2010 - May 2022National Key Accounts ManagerNational Key Account Manager - Clicks, PnP, Shoprite, Dischem, Jetmart, Pharmacy, eCommerce, Foschini (2012 – 2022)National Key Account Manager - Retail, Pharmacy and Wholesale Channels (2010 – 2012)Achievements & Accomplishments:• Leading the Commercial Strategy and Key Account execution for Clicks, PnP, Jetmart, Pharmacy & Online (62% of the business).• Successfully negotiated annual trading terms by understanding multiple party needs• Achieving 94% rate of new product listings.• Achieving 100% rate of price increase implementation.• Achieving over 99% implementation of promotional plan.• Achieving a positive average sales growth for the business.• In April 2016, I successfully launched new products with Clicks in the Ethnic (ATM) category.• In October 2016, I was responsible for the successful new category launch/listing with Clicks in the Ethnic/Multi-Cultural Haircare category.Duties & Responsibilities:• Provide daily service and support to the National Sales Manager, the Customer Service, Marketing, Product and Planning teams that work on the business.• Primary business contact, servicing several large account customers with a large number of locations and dynamic business needs.• Actively seeks to learn and track market intelligence from customers.• Develops and leads sales and product presentations during market weeks throughout the year with each KA customer.• Establishes merchandising program in line with direction from corporate office, customized to meet customer needs.• Coordinates needs with Marketing Team, inclusive of advertised images and POP needs for customers.• Work with Category Development Managers to develop plans to drive category / trade business plans.• Build high level (C-suite relationships) with selected health care customers.• Lead the strategic and operational planning and execution for this critical function within the broader Medical Key Account Group. Show less
Licenses & Certifications

Sales Management
Development CollegeNov 2009
Selling and Category Management
In-house TrainingNov 2009
Dealing with Difficult People
In-house TrainingJan 2007
Finance for Non-Finance Managers
In-house TrainingJan 2007
Communication Skills
In-house TrainingJan 2006
Presentation Skills
In-house TrainingJan 2006
Writing Skills
In-house TrainingJan 2006
Languages
- enEnglish
- afAfrikaans
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