
Pratama Siregar
Internship Student

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About me
Performance Marketing Specialist | Lead-Gen Focused-Campaign | Paid Media | Media Planning & Budgeting | Digital Marketing | Lecturer
Education

RevoU
2021 - 2021Course Full Stack Digital MarketingActivities and Societies: Learning Full Stack Digital Marketing through online learning for 13 weeks with various assignments and group projects. Revou is an online education platform teaching driven individuals the skills needed to accelerate career in tech. One of the course offered by Revou is Full Stack Digital Marketing. Through this program, the students were taught various skill to become a mindful and knowledgeable Digital Marketer. Not only theoretical learning but also practical learning through group projects and real projects with clients.Course taught in the program:-Measuring Performance and Budget… Show more Revou is an online education platform teaching driven individuals the skills needed to accelerate career in tech. One of the course offered by Revou is Full Stack Digital Marketing. Through this program, the students were taught various skill to become a mindful and knowledgeable Digital Marketer. Not only theoretical learning but also practical learning through group projects and real projects with clients.Course taught in the program:-Measuring Performance and Budget Allocation-Product Marketing 101-Marketing Analytics-Facebook Ads Platform-Google Ads Platform-Search Engine Optimization (SEO)-Content Marketing-Social Media Organic-Customer Relationship Management (CRM) Show less
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Institut Teknologi Bandung (ITB)
2011 - 2013Master's degree Structural Engineering 3.62 of 4.00Activities and Societies: ITB Student Choir Club, North Sumatra Art Club
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Institut Teknologi Bandung (ITB)
2007 - 2011Bachelor of Science (B.Sc.) Civil Engineering 3.64 of 4.00Activities and Societies: ITB Choir Unit (PSM-ITB), North Sumatra Art Unit (UKSU-ITB), ITB Civil Community (HMS-ITB) - Joining art units in ITB suach as Choir Club and North Sumatra Art Club- Conduct many art event by joining as a commitee- Becoming MC of the event from the Club such FPS ITB, IICC, and Dies UKSU-ITB- Graduated with Cumlaude Title in Bachelor Degree
Experience

PT Bakrie Swasakti Utama
May 2010 - May 2010Internship StudentLearning about the Project Management in the The Wave Apartment in Rasuna Epicentrum

ITB Directorate
Jan 2012 - Jan 2013StaffCoordinate between another directorate especially logistics and procurement in ITB

Groupon Indonesia
Sept 2013 - Jul 2014Strategic Planner and Quality AssuranceResposibilities:-Making strategies for the Deal promo.-Checking the completeness of the Voucher Deal Contract and assess the quality of the contract.

IKPT
Oct 2014 - Sept 2015Civil EngineerCivil Foundation Group

PT SCG Pipe and Precast Indonesia
Oct 2015 - Feb 2016Sales Engineer-Help client with the technical support
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Meinhardt Façade Technology (S) Pte Ltd
Mar 2016 - Dec 2016Facade EngineerEngineer in Facade Division. Responsible for designing facade system. Coordinating with Facade Designers in technical side. Familiar with curtain wall and window wall designDocument checking from contractors.Familiar with BS 8118, AS/NZS 1664, AAMA for aluminium design.Familiar with AISC for steel designFamiliar with AS 1288 for glass design

Podomoro University
Jan 2017 - Mar 2018Lecturer of Construction Engineering and ManagementAcademic Position: Expert Assistant (Asisten Ahli)Sem 2 year 2016/2017CEM1203 Hydraulics and DrainageCEM1221 Statics and Strength of MaterialCEM2222 Structural Analysis 2CEM3221 Structural CalculationSem 1 year 2017/2018CEM3121 Steel Construction EngineeringCEM1102 HydrologyCreative Thinking and The Power of SimplicityCounsellor for Internship (8 students) and Final Project (2 students)Sem 2 year 2017/2018CEM1203 Hydraulics and DrainageCEM1221 Statics and Strength of MaterialCEM3221 Structural CalculationCounsellor for Final Project (2 students)Sem 1 year 2018/2019CEM3121 Steel Construction EngineeringCEM1102 HydrologyCreative Thinking and The Power of SimplicityCounsellor for Internship (5 students) and Final Project (6 students) Show less

Universitas Trisakti
Mar 2018 - Dec 2023LecturerUniversitas Trisakti is one of the leading private university in Indonesia. It is the only private university established by Government of Republic Indonesia. Founded on 29 November 1965. It has 9 faculties from social sciences, art, and engineering.Appointed as lecturer of Civil Engineering in Faculty of Civil Engineering and Planning.Responsibilities:As a lecturer, the main job is executing the Tridarma Perguruan Tinggi-Teach student in certain courses. Taught course: Structural Analysis, Statistics and Probability, Reinforced Concrete Structure, Integrated Design in Civil Engineering.-Research certain topics in Civil Engineering. Specialize in Structural Engineering.-Organize the community service for appointed society.Another additional task appointed as lecturer in the Faculty of Civil Engineering and Planning.-Public Relation and Promotion Staff for Universitas Trisakti specifically in the faculty. Handling leads from Digital Marketing as a part of CRM, establishing outreaching program to new student candidate, and managing team for social media promotion.-Committee of Seminar Intelektual Muda. As chief (1 year) and facilitator to all the participant.-Helping several administration task in the faculty and Study Program. Show less

RevoU
Apr 2021 - Aug 2021Team LeaderAs one of the top students, was chosen by the faculty to become Team Leader for FSDM. The selection was tough. To be selected as Team Lead for Batch 6 is such an honor. Handling 9 students from various backgrounds. Most of them were not familiar in Digital Marketing.Responsibilities:-Helping students to achieve their goal in the course through consultation-Implementing the course simulation for the team -Coordinating with Section Manager for better class improvement-Grading and providing feedback for the assignments-Monitoring and improving the students' development and learning experience for the program Show less

POPMACH
Apr 2021 - Sept 2021Performance Marketing ProjectPOPMACH.com is a platform connecting industrial machinery buyers and dealers. The objective is to make it easier for customers to find trusted machinery owners, but also allow the business owners to instantly connect with their customers using their smartphones, tablet and computer.As part of the RevoU Labs program I am currently working as a Performance Marketer helping manage the Facebook Ads for Popmach Malaysia.Responsibilities:- Develop Facebook Ads campaign structure strategy (Rental and Buying Campaign- Perform research interest for the Facebook Ads campaign- Create Ad Creatives for the Facebook Ads Campaign along with the stakeholder- Manage biweekly & monthly reporting for Facebook Ads channel and present it to stakeholder- Review Facebook Ads campaign performance periodically and provide recommendations to optimize ads performance-Develop Boost Post Campaign Strategy from certain post.Achievement:-Reduce Cost per Leads (CPL) for more than 50%. Below the client target too.-Increase the conversion rate for more than 140%-Maintain the boost post campaign and got leads from the campaign Show less

Heroleads Indonesia
Jan 2022 - Oct 2022Digital Marketing Specialist-Planning Media Buying/Placement for Growth Team along with creative material to pitch the prospecting clients (Education and Real Estate Sector)-Generating report (summary and action plan) per cycle or contract to the client.-Assisting Account Manager to plan the strategies regarding to the campaign.-Executing campaign and operating digital marketing tools (Google ads, Facebook Ads, LinkedIn Ads, Tiktok Ads, Google Analytics, Google Data Studio, etc).-Handling campaigns (Lead Generation and Awareness Campaign) to achieve KPIs per cycle or contract. Show less

RevoU
Aug 2022 - Dec 2022Senior Team LeadResponsibilities:-Helping students to achieve their goal in the course through consultation-Implementing the course simulation for the team -Coordinating with Section Manager for better class improvement-Grading and providing feedback for the assignments-Monitoring and improving the students' development and learning experience for the program

Jenfi Indonesia
Oct 2022 - Jun 2023Product Marketing ManagerResponsibilities:-Handled all digital marketing channels (paid ads channel, search engine optimization and social media management) forlead generation campaign.-Collaborated with the Sales Team for leads quality for better sales pitching and approach.

RevoU
May 2023 - Jan 2025Student Development Coordinator-Managed more than 10 associates in a job-seeking journey and upskilling digital marketing competencies.-Successfully conducted 1on1 sessions for all associates with ratings of more than 4.5 out of 5.-Implemented all simulations for job-seeking assets preparations and paid ads channel (Meta ads and Google ads) with satisfaction.-Monitored end-to-end campaign execution and reporting handled by the associates. Client satisfaction is fulfilled.

Liquid Agency Indonesia
Mar 2024 - Jul 2024Performance Marketing Specialist-Planned Media Buying/Placement Proposal and Marketing Communication Plan with the Account Team.-Coordinated optimisation plan with Ads Optimizer, Digital Marketing Team, and Account Team for budget allocation (handled more than IDR 100 mio/month)-Executed campaign along with the Ads Optimizer based on the approved Marketing Strategy.-Monitored and optimised existing client performance periodically along with the campaign reports, mostly in Retail and Education Sector. Achieved 100% KPI or more monthly. Show less

Intrepid Asia
Aug 2024 - nowSenior Performance Marketing Executive
Licenses & Certifications
- View certificate

Google Ads - Measurement Certification
GoogleMay 2022 - View certificate

Facebook Certified Digital Marketing Associate
FacebookSept 2021 - View certificate

Full-Stack Digital Marketing
RevoUApr 2021 - View certificate

Introduction to Digital Marketing
RevoUNov 2020 - View certificate

Duolingo French Fluency: Beginner (Estimated)
DuolingoDec 2015 - View certificate

Google Ads Display Certification
GoogleMar 2022 - View certificate

Google Analytics for Beginners
GoogleFeb 2021 - View certificate

Google Ads Search Certification
GoogleMar 2022
Honors & Awards
- Awarded to Pratama SiregarBeasiswa Unggulan Fast Track Ministry of National Education, Indonesia Aug 2011
- Awarded to Pratama Siregar4th Rank and Best Innovative Design in Wood Easel Competition Universitas Gadjah Mada Apr 2011
- Awarded to Pratama Siregar2nd rank in Toll Gate Design Competition (held by ITS) Institut Teknologi Surabaya Mar 2011
Languages
- frFrench
- enEnglish
- geGerman
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