Arlene Dutari

Experience

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  Kendall

  Sept 1996 - Sept 1998

  - Import and export of medical products, international invoices, sales forecast assistence. - Customer service for Local and International Customers (hospitals, clinics, distributors). - Writing letters, managing the manager's agenda, filing documents, supporting the customer service person.

  • Traffic Coordinator

    Oct 1997 - Sept 1998

  • Secretary

    Sept 1996 - Oct 1997
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  Loro Design.

  Aug 1998 - Jul 1999

  Account Executive

  - In charge of customer and company supplier transactions for design/artwork services. - Human Resources, basic accounting, office management, payments and collections and payroll.- Management of 8 accounts and 6 new in a period of 5 months, increasing revenue in 45% and 38% reduction of costs for printed materials and pre-press / CMYK Color Key, increase in revenues 25%

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  Cibernetica and Technology Trends

  Jul 1999 - Apr 2000

  Marketing Executive

  - Development of marketing strategies based on old customers in order to offer them up grades or new products based on old purchases, 5% response.- Event management for conference about up grades on Siebel (Call center software).

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  Perfumania Panamá

  Apr 2000 - Aug 2000

  Marketing And Advertising Manager

  - Development of 2 marketing and advertising campaigns, with a 40% reduction in campaign costs by developing POP materials without advertising agencies.- Creation of marketing promotions tailored to the budget and customer base of six different stores.- Creation of marketing promotions targeted to customers of six stores from diverse markets which reported a sales increase of 10 % employing 3/4 of the appointed budget.- Supervision of merchandising, POP material for the six stores, sales people clothing.- Training for 6 store managers and 18 salespeople on company products, selling techniques, motivation and developed training material for these purposes. Show less

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  Exedra Books

  Aug 2000 - May 2004

  Marketing and Advertising Manager
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  Corporación La Prensa

  May 2004 - Jul 2024

  - Development of commercial packages for clients and support in sales proposals presentations.- Creation and planning of marketing and circulation strategies for companie products.- Design, negotiation and implementation with suppliers for the first website of subscribers applying e-business for the sale of subscriptions.- Creation of the concept, negotiations with telephone, legal issues and plan of marketing for content page tueskina.com- Implementation of the design to be used for online publication of classifieds with payment by credit card. Current: buscafacil.prensa.com/bf/- Organization of various events for clients, advertisers and external staff. Show less

  • Commercial Division Brand Manager

    Aug 2019 - Jul 2024

  • Direct Sales Chief

    Nov 2014 - Aug 2019

  • Advertising Agency Executive

    Nov 2007 - Nov 2014

  • Marketing Account Executive

    May 2004 - Nov 2007
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  Dell Technologies

  May 2007 - Nov 2007

  Marketing Advisor for Latin America and the Caribbean

  - Manage of print, radio and television advertising campaigns for Latin America with the exception of Brazil.- Planning with Brand Managers of strategies for marketing laptops, desktops, servers and printers.- Support in the creation of commercial catalogs and expos for all product lines.