Lewis Bacon

Experience

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  JB Hi-Fi

  Nov 2010 - Oct 2015

  Point of Sale Manager

  Lewis worked as a Departmental leader within one of JB Hi-Fi’s (Australia’s largest Electronics retailer) busiest stores. Working as POS Manager, his position provided excellent exposure to branding and marketing processes within a fast-paced retail environment.This role helped develop customer service skills including effective issue resolution strategies and granted insights into customer buying patterns, behaviours and expectations.Responsibilities included but not limited to;Team rostering and maintenance of productive team relationshipsManagement of and accountability for POS takings Effective merchandising of sales floor and Point of SaleIn association with Management, working to maximise profitability, team efficiency and store success 收起

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  Popcorn X - Creating Brand Experiences

  Feb 2014 - Aug 2014

  Creative Intern

  Lewis assisted in the planning, organization and execution of the Sydney ‘Winter Festival’, a branding activation event held at Darling Harbour, drawing over 200,000 visitors over one month. His experience of the unpredictable nature of online media proved invaluable within the planning of the festival’s digital strategy, while his copy was used extensively in marketing efforts across a range of communication channels.Lewis’ Popcorn X accountabilities included working alongside the advertising director in planning, execution and monitoring of online strategy; liaising with community stakeholders including local councils and journalists; copywriting key event collateral including the official guide; and producing key branding materials for the event. 收起

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  Mark Moran Group

  Jun 2015 - Dec 2017

  Communications Manager

  Lewis managed Mark Moran Group’s Marketing and Branding strategies during a time of exponential growth, overseeing the inception of six new brands including the leading Mark Moran Vaucluse development. Working closely with internal and external stakeholders and consultants including the company founder, he coordinated marketing campaigns across the company utilising a multidisciplinary approach, while foreseeing and planning for future Group growth opportunities.He oversaw all branding across the company, including the planning and inception of six new cost centres including the award winning Mark Moran Vaucluse development and it’s lifestyle offerings (Harry’s Café, Botanica Restaurant, James Bull Bar, SOL Spa, SOL Providore). He was involved in all aspects of branding, from conceptualising (brand names, logos and associated graphics), planning marketing campaigns including production of collateral and copywriting, activation of offerings and subsequent evaluation of campaign ROI. During this time, the company’s reputation grew exponentially, resulting in heightened media interest, which Lewis managed as company spokesperson.Experience includes but was not limited to:Planning and writing multiple award submissions, with many successful winning entries (UDIA Development of the Year; PwC Aspire Awards; New South Wales Business Awards; Ageing Asia Awards, etc.);Marketing and media liaison for key events, including Prime Minister’s opening of Mark Moran Vaucluse;Project Management, for example Mark Moran Vaucluse’s Digital Concierge app, including copywriting and branding, overseeing app development, integration POS and databases, and rollout to residents;Setting up and streamlining the communication channels and producing content for internal and external use;Establishing the Group’s social media presence, a new strategy for the Company. 收起

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  LNG2019 - Shanghai

  May 2018 - Apr 2019

  Operations Manager (Contractor)

  Lewis worked as Operations Manager at LNG2019 held in Shanghai (April 2019). During it’s four day duration, the event hosted 11,000 attendees and 550 companies from over 80 countries.He was employed by the exhibition organizer Exhibitions & Trade Fairs (ETF) in September 2018 as translator, assisting in effectively navigating language and cultural barriers in meetings and discussions with Chinese contractors and achieving results for ETF.During the LNG2019 Exhibition in April 2019 – encompassing move in, the show, and move out – Lewis worked alongside ETF's team as Operations Manager, and was the key point of contact between local and international stakeholders, assisting in issue resolution and delivering successful outcomes for all sides. During the construction phase, Lewis worked closely with ETF’s operations team and stand builders in ensuring that the build remained on schedule, international standards of health and safety were adhered to, and assisting ETF in navigating the vast cultural differences between China and Australia. Lewis was also the Official Event Announcer – the ‘voice of LNG2019’ – making bilingual announcements across the Exhibition Centre in Mandarin and English. 收起

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  TEK Shanghai

  Apr 2019 - Oct 2019

  Marketing Manager

  Lewis entered TEK Shanghai at a time of strong growth for the retailer as it opened it’s new store in Downtown Shanghai and celebrated it's 5th anniversary.He planned and executed the company’s 2019 marketing and communications strategy across online and offline channels, working closely with the company founder in order to ensure brand alignment; and also managed media liaison with local outlets – both English and Mandarin speaking. In the leadup to and during the opening of TEK Shanghai’s new downtown Shanghai location, Lewis was the key point of contact between TEK Shanghai and local media outlets, driving interest through the company’s online and offline channels, and managed the company’s promotional efforts surrounding the event, leading to strong attendance and a successful activation overall.Lewis also revamped TEK Shanghai’s online social media channels, managed the company’s technology education program across local Shanghai schools, and worked closely with the company founder on the “TEK’s 5th Birthday event” – generating strong sales and awareness for the company. 收起

• 

  ECargo Group (ASX:ECG)

  Oct 2019 - Apr 2022

  Leads eCargo Group's communications and corporate marketing activities to drive strategic narrative during the Group's shift from China distributor to technology-centric partner for brands in China.Lewis works closely with the Group's executive management, departmental heads and brand partners to accelerate the storytelling of eCargo's strategy and enhance corporate reputation of the Group both within China and Internationally, to key stakeholders including employees, partners and shareholders. 收起 Lewis leads Marketing, Corporate Communications and Business Development projects for eCargo. Working closely with eCargo’s brand partners overseas and it’s domestic B2B partners, Lewis planned, executed and reported on key offline brand marketing initiatives – often managing events on location across China and directly engaging with local consumers - while also engaging new brands for the company. Lewis’ responsibilities also covered key eCommerce functions, coordinating with local eCommerce teams to maximise results for eCargo’s brands; working with brands to strategize and execute market-entry plans; while also managing proposals for new clients for the company in categories ranging FMCG, Cosmetics, Fashion and Lifestyle products.In 2021, Lewis began to lead the Group's Corporate Communications efforts, including Press Releases, ASX Announcements, and the design of new Brand Identities for the Group. 收起

  • Head Of Corporate Marketing

    Jan 2021 - Apr 2022

  • Marketing Manager

    Oct 2019 - Jan 2021
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  Australia-China Young Professionals Initiative (ACYPI) 澳中青年领袖联合会

  Jan 2022 - Jul 2023

  Shanghai Chapter Head

  ACYPI was established in 2010, and now includes 9 chapters across China and Australia, 50+ volunteers, and 3000+ community members. Our mission is to build an all-encompassing and vibrant community of young professionals and entrepreneurs passionate about Australia and China through our events and initiatives.

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  Bureau Veritas Group

  Apr 2022 - now

  BV Mark Global Product Manager | Asia Marketing Manager - Technology

  Lewis leads Consumer Technology marketing globally for Bureau Veritas, covering business units across Electrical & Electronic, New Mobility, Wireless and Cybersecurity. He coordinates with global marketing personnel in order to plan and execute marketing campaigns both worldwide and in individual markets, as well as build an effective framework for campaign execution.He also leads Bureau Veritas' BV Mark scheme, including global expansion, coordination between key personnel in Sales, Testing and Certification, and building effective internal processes and SOPs in order to allow for smooth operations across the BV Mark scheme. 收起