Mariana Varela

Experience

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  J. Walter Thompson Worldwide

  Jun 2015 - Apr 2016

  Account Executive

  During my time at J. Walter Thompson, I had the opportunity to develop various skills, such as organization, time management, customer service, client and accounts management, critical thinking, and team-work, as well as gaining professional experience. As an Account Executive, I had to manage numerous client accounts, such as Ford Venezuela, Diageo Venezuela, Rolex Venezuela, Aruba for Argentina, Chile, and Venezuela, as well as any project within them. This experience also allowed me to learn more about how to develop and manage marketing, advertising, and communication plans/campaigns, event organization, traditional and social media plans development and management, commercial recording supervision, as well as how to maintain a strong-positive relationship with the clients. Show less

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  MPSToolbox

  Oct 2017 - May 2019

  As the Creative Services & Project Manager, I have had the opportunity to further develop various marketing and management skills. This position was my opportunity to enter both, the B2B and E-commerce worlds, and working at Tangent/MPSToolbox, I have been challenged with applying my marketing skills to help our clients to grow and stay relevant in the printing and IT industries.As years go by, technology and the commercial relationships evolve. E-commerce is now one of the top priorities for businesses, and our clients have seen a huge opportunity to grow in the IT industry while offering e-commerce options to their respective clients. My main responsibilities within this position are, to help our clients to successfully integrate IT into their products and services offerings; to develop tailored rebranding and marketing strategies in order to have a unified brand and messaging; and to strength their online presence by creating a fully integrated E-commerce website, so they can stay competitive while increasing revenue and ROI. This position has also offered me the opportunity to prove my management abilities by leading design, web development, and account management teams within the company, to ensure a successful completion of the project and a smooth transition to our Account Management team. I continue to grow as a professional and as department leader, but also as a person and team player. Show less Digital Marketing has always been a broad but interesting aspect of marketing for me. As I approach to the end of my years as a student at St. Lawrence College, I felt this was the right time to jump into what I used to describe as an "unknown world." While working at Tangent, I have learned an infinity of new things. I have had the opportunity to work with clients who have put their trust in me and my team to develop effective digital marketing strategies that will enhance their businesses. Tangent has given me the opportunity to learn how to interpret analytics, numbers, data, and vital information I can, later, use to develop efficient, effective, and powerful strategies and recommendations for our clients. From branding and websites development, to digital marketing strategies development, Tangent has been an open door for me to put in practice my abilities and knowledge in the digital marketing field. Show less

  • Creative Services & Project Manager

    Dec 2017 - May 2019

  • Digital Marketing Strategist

    Oct 2017 - Dec 2017
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  Queen's University - Faculty of Education

  May 2019 - Jan 2020

  Digital Marketing Coordinator
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  Queen's University

  Jan 2020 - now

  Marketing and Communications Coordinator

  Marketing and Communications Coordinator– International for the Undergraduate Admissions and Recruitment office at Queen's University.