Mohammed Abulkhair

Experience

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  Dunes Advertising

  Jan 1997 - Feb 2003

  Graphic Designer

  • Thought creatively, generated new ideas, designs and concepts all in line with brand guidelines.• Designed and prepared various marketing collaterals in line with client requirements.• Effectively managed multiple tasks at a time, prioritizing where necessary and providing updates when required.• Participated in new idea brainstorming sessions with Art Director and Copywriter and the possible development and execution of those ideas• Created, delivered, edited, and optimized marketing materials Show less

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  Ogilvy

  Feb 2003 - Apr 2004

  Senior Graphic Designer

  • Provided concept designs in response to a client briefs• Worked seamlessly with other disciplines (3D, interactive, audio- visual, lighting, artifact display etc)• Briefed production on the specification and print requirements• Prepared print-ready artwork for production• Collaborated well and executed design directions provided by the senior art director/creative director contributing to producing overall quality artworks

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  Air Arabia

  Apr 2004 - Mar 2007

  Art Director

  • Formulated concepts and overall design of visual presentations in close concert with copywriters and customers depending on the source of project• Led content, style, audience, techniques, and budgetary considerations discussions with the related teams• Reviewed samples and approved or suggested changes to graphic designers. Often consulted with copywriters before further action is taken• Acted as a key asset in the development and execution of communication concepts• Source of creativity toward the marketing brain storming toward projects• Created compelling and effective designs, for digital media in particular Show less

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  Expression Marketing & Communications

  Mar 2007 - Feb 2010

  Senior Art Director

  • Worked with art directors, designers, production artists, copywriters, and client services teams in order to ideate and develop design direction and conceptual territories• Created creative concepts for a variety of projects, B2B, B2C clients and brands, working closely with copywriters, digital and social media teams to ensure copy and visual direction deliver compelling and strategically sound solutions• Designed for a diverse range of media, from traditional – print, direct mail, tradeshows, TV – to all things digital, including websites, email campaigns, banner ads, mobile sites, apps, social media experiences• Led various projects and saw them through from start to finish, including hands-on design and execution Show less

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  O2 Marketing Communications

  Feb 2010 - Jan 2013

  Associate Creative Director

  • Managed concepts and leading all creative development processes and executions• Provided quality control over concepts and projects to ensure brand consistency• Working closely with the production and digital teams to align the concepts and progress of desired creative products both for print & digital platforms

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  Esteem Communications

  Jan 2013 - Nov 2017

  Creative Director

  • Developed broad creative concepts while conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion;• Collaborated with Business Development and Client Relation Teams in order to fully understand clients’ requirements;• Tracked and measured marketing campaigns outcomes including marketing activities, response, leads, sales, retention, and ROI;• Led market research initiatives in order to identify new opportunities and pinpoint upcoming trends; Show less

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  Azizi Developments

  Nov 2017 - now

  Head of Creative

  • Establishing and upholding an outstanding quality of creative output by devising ideas, managing internal briefs and ensuring consistency of strategic branding in alignment with digital media strategies• Overseeing and reviewing the work progress while monitoring if projects are strategically on track and within the scope of the brief• Overseeing the agency output in terms of quality control and design standards with the goal of creating best-in-class work, generating leading ideas and stimulating innovation within the team• Ensuring that all creative deliverables meet briefs while acting as the strategic link between the marketing team and the sales and account management teams before content goes live Show less