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Luiz Kusuke

Luiz Kusuke

Intern

Followers of Luiz Kusuke3000 followers
location of Luiz KusukeSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Client Partner at Spotify

  • Education

    • FIAM-FAAM

      2011 - 2014
      Advertising

  • Experience

    • Yahoo!

      Apr 2012 - Jul 2013
      Intern

    • IProspect

      Jul 2013 - Oct 2014
      Performance Media Analyst

    • Yahoo

      Nov 2014 - Nov 2015
      Creative Strategist

      Clients; American Airlines, TAM, Avianca, Hotel Urbano, Decolar, Trivago

    • Crispin Porter + Bogusky

      Nov 2015 - Feb 2019

      Campaign Planning & Execution: Extensive experience in developing, executing, and optimizing online and offline campaigns, ensuring seamless integration and alignment with client objectives.Team Leadership: Proven ability to lead and manage teams, fostering collaboration and driving performance to meet campaign goals.Reporting & Analytics: Skilled in presenting and creating detailed reports that provide actionable insights, utilizing a range of analytics tools to track and optimize campaign performance.Campaign Optimization: Expertise in monitoring and adjusting campaigns in real-time to maximize ROI and engagement.AdTech Platforms & Tools: Familiar with DSP, DMP, SSP, SDK, and Trading Desk, with proficiency in tools like Adwords, Facebook Insights, Comscore, TGI, AD Media, YouTube Analytics, Google Analytics, and Ibope Monitor.Client Portfolio Management: Successfully managed campaigns for clients such as Smirnoff, Johnnie Walker, Ypioca, Nextel, American Airlines, McCain, Tang, Halls, Philadelphia, UFC, Easy Taxy, and Playkids. Show less

      • Media Supervisor

        Jul 2017 - Feb 2019

      • Media Coordinator

        Nov 2015 - Jun 2017

    • Rede Globo

      Feb 2019 - Jan 2025

      Strategic Leadership: Spearheaded digital strategies for leading brands in the CPG sector, contributing to significant revenue growth and enhanced market positioning.Cross-Channel Campaigns: Managed and optimized cross-channel campaigns, integrating online and offline strategies to maximize brand presence and audience engagement.Awards & Recognition: Awarded "Top Performer" within Globo's digital team for two consecutive years (2022, 2023) in recognition of exceptional performance and innovative strategies.Team Management: Led a team responsible for the execution of high-impact digital campaigns, ensuring alignment with client goals and market trends.Performance Analysis: Utilized advanced analytics tools to measure campaign performance, providing clients with detailed reports and actionable recommendations. Show less Campaign Planning & Execution: Extensive experience in developing, executing, and optimizing both online and offline campaigns within Globo’s diverse media landscape, ensuring consistent alignment with client goals and market trends.Team Leadership & Management: Proven ability to lead multidisciplinary teams, fostering collaboration and driving performance to meet and exceed campaign objectives.Digital Campaign Optimization: Expertise in utilizing data-driven insights to continuously refine digital campaign strategies, resulting in enhanced ROI and improved customer engagement.Performance Measurement & Analytics: Skilled in measuring and analyzing the performance of TV and digital campaigns using advanced analytics tools, providing actionable insights to inform future strategies.Strategic Planning & Negotiation: Adept at crafting comprehensive strategic plans, leading negotiations with key stakeholders, and developing compelling presentations that support business growth and client satisfaction.Client Portfolio Management: Successfully managed high-profile clients such as Hypera Pharma, Itaú, Claro, Fiat, Safra, Mondelez, Unilever, Santander, Nestlé, and Ifood, delivering customized solutions that drive brand success. Show less

      • Digital Sales Executive

        Sept 2020 - Jan 2025

      • Media Planner

        Feb 2019 - Sept 2020

    • Spotify

      Jan 2025 - now
      Client Partner

  • Licenses & Certifications

    • Chora PPT

      Perestroika

    • Google Ads

      Google
      Jan 2018

    • Facebook BluePrint

      Facebook

    • Certificação Digital Fundamentals IAB Brasil

      IAB Brasil
      Jun 2020
      View certificate certificate

    • Mindset Ágil

      Rede Globo

  • Honors & Awards

    • Awarded to Luiz Kusuke
      Shortlist - MMA LATAM - Johnnie Walker Olympic Games - Aug 2017 Athletes, press, and more than 500,000 foreign tourists arrived in Rio de Janeiro to be part of the biggest sports event of the year: The Summer Olympic Games in RIO. Of course, the brand wanted to take part of one of the most important events in Rio de Janeiro offering its product to every foreign tourist visitor with the right message at the perfect time and the perfect… Show more Athletes, press, and more than 500,000 foreign tourists arrived in Rio de Janeiro to be part of the biggest sports event of the year: The Summer Olympic Games in RIO. Of course, the brand wanted to take part of one of the most important events in Rio de Janeiro offering its product to every foreign tourist visitor with the right message at the perfect time and the perfect place.https://www.youtube.com/watch?v=dPePvmpvNFkhttp://propmark.com.br/premios/mobile-marketing-association-divulga-shortlist-de-premio Show less
    • Awarded to Luiz Kusuke
      #JOGAPRAMIM - Jun 2014 #JOGAPRAMIM - Sadiahttps://www.facebook.com/business/success/sadia