Maneechaya Sarasuk

Experience

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  Spark Communications

  Jun 2015 - Aug 2020

  Account Manager

  Successfully managed and supervised up to 12 branding and marketing projects at any given time.- Lead the team to successfully achieve monthly and yearly target.- Plan comprehensive and overall strategies (offline and online communication channels) for brands to promote image, products and services in Thailand.- Cooperate with international agencies and companies to promote brands' objectives and goals in Thailand and the Southeast Asia countries.- Create/localize content to promote brand, product and service as well as planning the content placement on both offline and online channels.- Initiate PR campaigns/marketing events and coordinate with partners across traditional and new media channels to drive awareness and sales.- Establish and improve brand image and presence in Thailand as well as maintaining ongoing internal and external relationships with stakeholders.- Conduct researches to identify market and consumer trends.- Organize and coordinate media trips upcountry and overseas.- Handle media inquiries and constantly update frequently asked questions for brands to address it with media and general public.- Provide training and support to management and employees regarding crisis communication.- Perform executive liaisons and partnership for brands both on a local and global levels. Show less

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  Freelance

  Sept 2020 - now

  Copywriter and Translator

  - Produce appealing and attractive text of the goods for variety of communication channels such as websites, social media and print ads.- Translate documents from Thai to English and vice versa for multiple purposes.- Create press releases and develop media kits.- Develop copy suitable for specific social media platforms.- Proofread works for accuracy and quality.- Research for popular trends and topics and provide the information with the fresh perspectives.- Understand clients' brand voice and target audience in order to produce the copy that meet their expectations.- Interpret technical term and company vision then convert them into engaging and persuasive messages. Show less

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  East Asia Student Association

  Jul 2021 - Jun 2022

  Head of Strategic Communication

  EASA is a student organization in Lund and exists as a platform for those interested in East and Southeast Asia & promote an exchange between members of different backgrounds. I increased the overall organic reach and engagement by 65% on Facebook and Instagram.As the head of strategic communication, my main goal is to build a sustainable growth and create awareness of the organization and its activities among Lund University students and alumni. To achieve the goal, I:- Work closely with other branches of the organization to develop content and creative execution to provide exciting and impactful messages that would prompt immediate actions.- Plan overall strategic strategies that promote EASA's mission which is to celebrate the East and Southeast Asian culture as well as academic and socio-cultural exchange between members from different cultural backgrounds.- Manage EASA profiles across all social media platforms and make sure that we have effective communication strategies to engage with EASA’s target audience in a meaningful way.- Create content and develop appealing visual graphics to draw more traffic from existing and potential members. Show less

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  The Standard, Hua Hin

  Nov 2022 - Dec 2023

  Director of Communications

  - Lead and develop the communications strategy to promote The Standard, Hua Hin as a top destination for travelers seeking an authentic Thai beach experience.- Oversee and manage communication channels, including social media, website, public relations, advertising, and events, to ensure consistency and effectiveness of messaging.- Cultivate and maintain relationships with key media contacts, bloggers, and influencers to secure media coverage and endorsements that elevate The Standard, Hua Hin's brand image.- Collaborate with other departments, including Sales, and Operations, to ensure alignment of communication goals and objectives with overall business strategy.- Consistently explore opportunities to partner with other brands that can cross-promote to magnify mutual benefits.- Analyze and report on communication performance metrics, providing insights and recommendations for continuous improvement and ROI maximization. Show less

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  The Standard, Maldives

  Dec 2023 - Nov 2024

  Director of Marketing

  - Devise comprehensive marketing plans aligned with the resort's objectives, ensuring brand consistency and market relevance.- Conduct market research and analysis to identify trends, competition, and opportunities for growth.- Cultivate and maintain the resort's brand identity, ensuring all marketing efforts reflect the unique essence and values of the establishment.- Develop and implement brand guidelines across all marketing channels.- Oversee digital marketing campaigns across various platforms, including social media, email, SEO/SEM, and the resort's website.- Monitor online presence and employ strategies to enhance digital visibility and engagement.- Build and nurture relationships with media outlets, influencers, and partners to maximize exposure and coverage.- Craft compelling press releases, newsletters, and promotional materials to communicate key messages effectively.- Collaborate with sales and revenue management teams to drive demands and awareness of the experiences the resort has to offer. - Analyze marketing metrics and KPIs to optimize campaigns and maximize ROI.- Develop initiatives to enhance guest experience through targeted marketing efforts, personalized communications, and partnership programs.- Implement feedback mechanisms to gather guest insights and improve overall satisfaction.- Lead and motivate a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.- Provide guidance, mentorship, and professional development opportunities for team members. Show less