Stefani Pappert

Experience

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  Fairport Savings Bank

  Jan 2013 - Aug 2013

  Customer Service Representative

  • Processed all banking transactions including; checking/savings account withdrawals and deposits, as well as personal/mortgage loan payments.• Executed accurate cash handling; maintained an accurate balanced cash drawer; and demonstrated proper trial balancing throughout the day. • Profound ability to recognize customers’ financial services requirements and cross sell services to meet those requirements as well as to meet office and personal goals.• Hands-on experience in exercising discretion and following security guidelines to protect the interest of the bank, customers, and fellow employees.• Provided exceptional customer service to current and potential customers. Show less

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  Arlon

  Sept 2013 - Dec 2014

  Business Development Specialist

  • Managed client experience through lead generation and pipeline management in CRM (SalesForce)• Followed a system prompted script established to generate new pull through distributor business. • Processed 100 outbound dials into the sign and graphics industry per day.• Managed individual sales analytics with CRM (Salesforce) dashboards and custom reporting.• Consistently meet and exceeded required closed sales each month.• Stayed abreast with market applications, market case studies, competitive activities, public relations and social media developments.• Managed all office supply procurements for office location.• Managed a strong communication system via e-mails, literature requests, and sample request to potential clients. Show less

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  Motivated Marketing LLC

  Feb 2015 - Aug 2019

  • Develop and execute strategic marketing initiatives across all digital mediums including Google Ads, Bing Ads, Facebooks, Instagram, LinkedIn, and more; for a variety of clients. • Conduct regular analysis’ on accounts across key metrics and utilize the data to make account optimizations. These optimizations include updating keyword lists, changing bid strategies, and updating ad copy. • Responsible for monthly reports with insights and analysis of each account, which is sent to both Account Executive and client. Show less

  • Digital Analyst

    May 2018 - Aug 2019

  • Media Buyer

    Feb 2015 - May 2018
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  Nanobébé

  Aug 2019 - Jul 2020

  Senior Digital Analyst

  • Developed strategies and built upon current digital strategies to meet objectives of the brand.• Created, implemented, tracked, analyzed, and optimized marketing campaigns across different channels such as Google Ads, Facebook, Instagram, Pinterest, Twitter, and ShareASale.• Launched and managed the ShareASale Affiliate program as the brands Affiliate Manager.• Analyzed marketing and sales data and trends to assess the success of marketing initiatives.

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  Motivated Marketing LLC

  Jul 2020 - now

  Digital Marketing Manager

  • Manages the day to day activities of the Digital Media Department and routinely provides check-ins for team members, while monitoring departmental workflow, and overseeing day to day operation of the department and troubleshooting.• Defines and develops all digital/social strategies across all mediums and platforms, and delegates responsibilities to team members as necessary.• Assists in the on-boarding of new clients and campaigns, communicating goals to team members as necessary• Delivers strategic insight and campaign recommendations based on client’s goals, budgets, needs, and market research• Advises agency on best practices across digital and social channels and work with other departments to keep them updated on the ever-changing digital landscape Show less