Amy Noble, CMP

Experience

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  Yak Communications

  Jan 2001 - Jun 2003

  Marketing and Events Coordinator

  For this telecommunications provider, I directed both internal and external events and tradeshows, national direct mail campaigns, and advertising in 30+ newspapers. My mission was to develop, deliver, and navigate demand generation programs, including print and online advertising, email marketing, and internal/external events. I oversaw booth design and set up, and managed tradeshow giveaways. To monitor progress, I generated monthly reports on direct mail campaigns across Canada. Other tasks included planning and executing large promotions in conjunction with Toronto radio stations as well as managing advertising in local and national papers. Show less

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  SmartCentres REIT

  Jan 2003 - Jan 2005

  Marketing and Events Coordinator

  As Marketing and Events Coordinator for one of Canada’s largest fully integrated Real Estate Investment Trusts (REITs) with a best-in-class portfolio, I developed, delivered, and managed demand generation programs, including print, online advertising and email marketing. I also directed all internal/external events, trade shows, and meetings.Key Milestones:► Rebranded the company using compelling collateral and website creation, public relations, and print and online advertising. ► Leveraged $75,000 in sponsorships for annual golf tournament. Show less

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  The Canadian Institute

  Jan 2006 - Jan 2007

  Event Manager

  As an Events Manager for this renowned organization, I led 8 event planners and production coordinators along with 200 annual conferences across Canada and the U.S, while ensuring contract compliance with budgets. The key success strategy involved maintaining communication plans related to marketing, event and sponsorship management and training staff.Key Milestones:► Built positive alliances with venue and logistics suppliers.

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  Ingram Micro

  Jan 2007 - Mar 2011

  Corporate Events Manager

  As Corporate Events Manager for this global technology and supply chain services provider, I led a full-service, single-source North American event marketing group while serving as a key internal team member on the Executive Events Approval Committee. My task was to implement the Meeting Management Program, steering 1500 global annual strategic meetings, events, and incentive programs focused on elevating bottom-line growth and innovation. I directed $2M+ budgets for 5 to 1000 attendees while managing monthly, quarterly, and year-end budget and expenses. Here, I acquired full experience in balancing priorities with executives and VIP management, including high-level international incentives, tradeshows, and planning and supporting Board of Director meetings.Key Milestones:► Negotiated and sustained respected strategic alliances with transportation and registration management suppliers, hoteliers, speaker bureaus, destination managers, freight, and event/trade show decorators.► Streamlined processes for program management, project assignment, budgeting, and reconciliation.>> Monitored effective project distribution aligned with availability and skill levels.► Facilitated efficiency in all event types while driving top performance. >> Trained staff, wrote performance reviews, conducted weekly individual meetings, and cross-trained staff on best practices. Show less

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  PointClickCare

  Jan 2011 - Jan 2016

  Senior Event Marketing Manager

  As Projects & Event Manager for this leading cloud-based healthcare provider, I oversaw a budget up to $4M along with one indirect report. My mission involved coordinating a wide range of exciting events including international tradeshows, seminars, and customer events, annual user conference, and sales conference. I oversaw budgets in compliance with procurement and finance processes. Event success was realized by navigating internal and external vendor relationships and working cross-functionally across several business units to develop event strategies that were mapped to set goals. I represented the lead for generating prospects and prepared pre- and post-show event calls and reports. I also handled event production and vendors while managing logistics. Key Milestones:► Elevated customer growth 30% annually for Annual User Conference started in 2011. >> Introduced educational components, provided CEU credits, and offered attendees snapshot at new and upcoming additions to software along with convenient discounts on Early Bird Registration. ► Enhanced conference quality and accountability. >> Managed events within stipulated timelines using strong attention to detail.>> Navigated back office schedules while updating all key stakeholders concerning risks.► Secured $750,000+ in sponsorships for the Annual User Conference via savvy negotiations and relationship building. ► Streamlined event systems and operations, reduced costs by $150,000+ over 5 years, and strengthened efficiencies using technologies and tools. >> Capitalized upon site selection company’s expertise to source venues. Show less

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  Lemon & Limestone Boutique

  May 2016 - Apr 2019

  Owner

  As an entrepreneur and owner for this eco-friendly clothing boutique, I managed one direct report along with all aspects of operations. Various functions of accountability including marketing, design, and social media along with budgeting and forecasting of monthly and annual sales to recruitment and training, purchasing, inventory, and reporting. Key Milestones:► Leveraged creativity to conduct merchandising, execute promotions, and promote product sales that reflected customers’ core values. ► Delivered exceptional customer service while offering eco-friendly clothing and accessories for comfort and fashion that met customers’ needs. Show less

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  Apexx Global

  Mar 2018 - Jul 2022

  Director of Meetings & Events

  As Director, Meetings & Events, I oversaw a $3M budget and +35 indirect reports while leveraging event planning expertise in this creative small agency. Here, I was challenged to plan and execute corporate meetings, conferences, and product launch incentives at sporting events from start to completion. My core strategy entailed identifying event objectives and incorporating strategies based on a clear vision and focus to support events encompassing 50 to 2000 spectators. I collaborated with clients to align their business goals with the overall event strategy. I created the show flow with production and audio-visuals to facilitate a successful event while ensuring correct speaker timing. To maximize the client experience, I sourced and contracted engaging speakers for events. Focused on ensuring continuous improvement, I assessed post-events with accurate observation and reporting. Key Milestones:► Expanded revenue stream, including corporate events and conferences, while optimizing efficiency. >> Developed trust to navigate multiple tasks, ensured consistency, and updated staff on communications.► Worked with largest client, RBH, to spearhead internal new product launch for IQOS, as strategy for presenting healthier smoking alternatives that delivers tobacco taste supported by science and technology. >> Educated internal/external sales professionals and enabled product testing. ► Established lasting alliances with business owners and partners. >> Secured new hotel partners and supplies for future events. Show less

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  Parléview

  Apr 2022 - now

  Account Director