Kristy Dahlquist

Experience

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  Heathwood Hall Episcopal School

  May 2011 - Apr 2016

  Associate Director of Outdoor Education

  Coordinated Heathwood’s signature PEAK program by providing students in every division with hands-on opportunities in wilderness exploration, environmental education and stewardship, and leadership development. Built standard operating procedures, risk management practices, and curriculum for adventure-based programming. Led corporate team building events for organizations for 12-150 people per session. Taught formal outdoor education classes to elementary and middle school students throughout the school year. Show less

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  REI

  May 2016 - Apr 2020

  Managed a portfolio of 30 diverse, global travel products in a globally distributed team, collaborating with cross-functional vendors to enhance customer experience. *Optimized copy for 280 trip itineraries, leading to a 15% reduction in customer complaints and improved overall product messaging and positioning. *Analyzed travel product risks, leading to recommendations for external vendors that aligned with REI standards, resulting in reduced risk and new product opportunities, ultimately improving program management.*Reviewed program reports and metrics, resulting in a 10% boost in customer satisfaction ratings and enhanced positioning of current travel products, resulting in a 5% increase in sales. Show less Managed day-to-day logistical operations of field programs including instructor scheduling, customer communications, course preparations, event logistics, and market strategy. Facilitated staff onboarding, training, instruction, and team events for a team of 30 field instructors to ensure quality customer experiences and operational consistency across the REI brand.*Improved operational efficiency by developing SOPs and LOPs, resulting in a 20% decrease in instructor shift transition time and enhancing overall productivity.*Achieved 10 new contracts through vigorous negotiations with community partners and vendors, driving a 15% expansion in programming. Show less

  • Adventure Travel Program Coordinator

    May 2019 - Apr 2020

  • Day Experiences Senior Instructor/Coordinator

    May 2016 - May 2019
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  Auth0 by Okta

  Sept 2020 - Apr 2022

  Key collaborator on the Auth0 Marketing team, liaising between the most critical programs in DevRel and the marketing organization. Collaborated with virtual events teams, running projects, and handling critical logistics for the team. Built automated processes and strategy to scale the Ambassador Program from 70 to 150 ambassadors for systems like applications, onboarding, email nurture campaigns, and more. Audited and optimized developer relations program processes for community programs and events, leading to a 75% increase in program efficiency. Built the foundational sponsorship agreement that served as a template for developer event sponsorship and helped protect and reduce legal and financial risk, reducing procurement time by 60+ days. Managed the Auth0 Ambassador program processes, communications, and metrics.

  • Advocacy Program Manager | Developer Marketing

    Apr 2021 - Apr 2022

  • Project Manager | Developer Marketing

    Sept 2020 - Apr 2021
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  Okta

  Apr 2022 - Apr 2024

  Sr. Developer Marketing Manager | Channels Team | Auth0 product

  Cultivated and nurtured a thriving global tech community for Identity and security experts, via the Auth0 Ambassador Program, that served developers and was recognized as one of the top 10 Developer Ambassador Programs by Advocu in 2023. Reported on existing programs to evaluate ROI, facilitating data-driven strategic support for the DevRel team. * Managed day-to-day logistics and operations for the Auth0 Ambassador Program and created a program strategy that aligned the Auth0 product with top-level organizational goals and objectives and with the product and PMM roadmaps.*Kept Auth0 Ambassadors up to speed with the latest changes in Auth0 products, new features, and tools to enable them to be more efficient and creative with their implementations.*Collaborated and coordinated with internal teams like PMM, product, engineering, and DevRel to connect them with developers in the community to conduct beta testing, feedback sessions, and technical training for products and developer tools like Passkeys, Developer Center, OpenFGA, etc.*Recruited Auth0 power users and Identity and security experts globally, resulting in a 25% expansion of the Auth0 Ambassador Program, driving increased community engagement and valuable product insights.*Oversaw two landing page redesigns, wrote B2D copy, created a GTM plan for ambassador recruitment, defined the Ambassador Persona for the new version of the program, and collaborated with other teams, bringing ambassadors in as collaborators and customer POCs for product reviews, feedback, and beta testing initiatives. Show less