Riley Lewis

Experience

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  Career and Academic Success Center - Brigham Young University

  May 2012 - May 2014

  Paraprofessional

  Responsibilities included developing and teaching academic workshops, administering interest and personality inventories, and producing web content

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  Church History Library

  May 2012 - Aug 2012

  Research Intern

  I contributed to a research historian’s publications by analyzing primary documents, studying scholarly books and articles, searching online databases, and browsing special collections

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  Church History Museum

  Jun 2014 - Aug 2016

  Museum Educator

  Responsibilities include creating and presenting of public programs, producing web content, training staff, and conducting analytic studies of visitor experience.

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  University of Oxford

  Jan 2017 - Oct 2020

  Communications Officer

  Developed educational web and print content by writing, collecting, and editing over 150 articles for University websites and publicationsDeveloped and managed interactive educational content for 9 social media accounts and two newsletters; increased followers for each handle by up to 350% Researched, developed, and launched new communication strategy for various University teams to engage with specific target audiencesLed publicity campaigns for 5 international events; assisted in the promotion of more than than 200 virtual and in-house events, including by designing digital and physical promotional materialsBuilt, developed, launched, and improved content of 3 new websites Show less

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  Association of Leading Visitor Attractions

  Nov 2018 - Sept 2019

  Intern

  Analysed narratives, trends, and commonalities in the tourism sector and coordinated with PR consultant in conveying these trends in press releasesImproved accuracy of statistic interpretation by introducing weighted averages and other statistical measures, leading to greater understanding of sector trendsCollected and statistically analysed visitor data from 252 visitor attractions from across the UKAssisted ALVA Director in the content and design of his presentation at the 2019 ALVA Council MeetingOptimised database utility by introducing automated functions to reduce data-entry workload and decrease effect of human errorInitiated statistical analysis of sites according to experience type, rather than just geographyLiaised with and maintained a list of contacts from sites around the UK; responded to data and publicity queries Show less

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  Brigham Young University Museum of Art

  Dec 2020 - now

  Marketing And Public Relations Manager

  Increased website pageviews by 42% annually by completing a user-centered reorganization of the site based on an in-depth analysis of patterns of engagement, and by introducing new methods of strategic SEOIncreased social media impressions by 308% on Instagram, 106% on Facebook, 88% on Twitter, and 69% on YouTube within first 12 months; achieved annual all-time records in 13 out of 18 digital marketing KPIs Built visitor numbers to pre-pandemic levels and enabled return to on-site Museum events and programming after COVID-19 outbreak by leading crisis communications detailing evolving pandemic-related policiesDeveloped and promoted a new cohesive and compelling brand platform for the organization, including a complete revision of affiliated logos and style guide, in collaboration with colleaguesAided strategic decision making by designing new audience analysis program—featuring surveys, focus groups, and analysis of online customer reviews to better understand and meet needs of audiencesForged and maintained relationship with key press and media figures to distribute press statements and respond to inquiries Show less