Francesco Speranza

Experience

• 

  CBI

  Dec 2012 - Dec 2014

  Communication Specialist

  - Social media and content management- Support in the organization for events- Management of influencer marketing campaigns- Market trend analysis- Competitor analysis and benchmarking in luxury industry

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  Eventsplace srl

  Jan 2014 - Feb 2017

  Digital Marketing Specialist

  - Collaboration in the concept design for events, team building, communication and engagement campaigns for corporate events and fairs- Social media management and coordination of online activities related to the events- Content monitoring and text writing for corporate communication campaigns (brochures, catalogs, DEM, ADV) and viral (teaser campaigns, engagement, product launches and story boards for videos)

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  Hotlead

  Feb 2017 - May 2019

  Digital Content Manager

  - Oversee the content production team's creation and management of targeted content for websites- Develop a web content strategy that encompasses the goals- Use target keywords to write search-engine copy that is optimized for search engines (SEO)- Cooperate with the marketing team to create web content and monitor its effectiveness over time- Manage the daily activities of a content team composed of writers, graphic designers, videomakers- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year Show less

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  Media For Health

  May 2019 - Jan 2023

  Digital Marketing Coordinator

  - Responsible for the Italian digital marketing strategies- Budget definition and management to set paid search (Google, Bing), paid social (Facebook, Twitter, LinkedIn), display performance campaigns (networks, DEM, retargeting), KPIs tracking (Google Analytics, Data Studio)- Define of the tracking architecture (Google Tag Manager)- Data analysis and programming (BigQuery, mySQL, Java, Python)- Work with editorial and marketing teams to drive SEO (Google Search Console, Seo Zoom, SEM Rush) in content creation and content programming- Work with UX/UI team in order to optimize the web and app user experience (Adobe Analytics, Google Optimize) and increase CRO- Manage digital transformation project (Artificial Intelligence, Metaverse) by coordinating resources and taking care of implementation, strategies and goals- Great expertise in working with MSLs (Medical Science Liaison) providing tailored digital solutions (Custom app, Interactive visual aid) Main managed clients: Nestlé, Dompé, Olympus, Ibsa Farmaceutici, UCB, 3M, PaxVax, Ceva, Alfasigma, Aim Group, Fidia Farmaceutici, Carl Zeiss Show less

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  Publicis Groupe

  Jan 2023 - now

  I'm a Digital Consultant focused on digital marketing strategy and data analysis.My hybrid skills also allow me to play a significant role both in digital marketing strategy and in the data drive decision making process.Digital Marketing:- I'm in charge of managing digital campaigns and being the main contact for external/internal activations stakeholders (reservation/biddable/programmatic) at local and global level.- I coordinate all digital activations from planning to reporting and final balances, being the digital expert on campaign optimization both for agency team at global level and for client.- I also provide insights and coordinate bookings, tags, budget set ensuring campaigns KPIs.Data Analysis:- Collecting, interpreting and modeling data - Identifying patterns and trends in data sets (Python, mathematical and statistical models)- Analysing results and reporting back to the relevant members of the business- Working alongside teams within the business or the management team to establish business needs Show less

  • Data Solution Designer Manager

    Jan 2024 - now

  • Digital Consultant

    Jan 2023 - Dec 2023