Sarah Johnson

Experience

• 

  Upbeet Foods

  Apr 2017 - Jan 2020

  As ABM, I managed all marketing initiatives, social media, customer relations & digital content creation, increasing our client base by 50% over 6 months. I managed all social media and copywriting, including website copy, promotional materials, and email newsletters, for this sustainable, vegan meal delivery and catering start-up.

  • Associate Brand Manager

    Jun 2019 - Jan 2020

  • Social Media Manager & Copywriter

    Apr 2017 - May 2019
• 

  Warner Music Group

  May 2017 - Sept 2017

  Marketing Intern

  I assisted with social media management for WMG artists and brand verticals, managing assets and scheduling for over 450k followers.

• 

  Warner Music Group

  Nov 2017 - Jun 2019

  I created and implemented marketing campaigns for domestic and international catalogue artists, from Madonna to Led Zeppelin. These campaigns incorporated social media, print media, and streaming platform execution. I managed social media for WMG artists and brand verticals while assisting with promotional content creation, including live video shoots with domestic and international artists.

  • Catalogue Marketing Specialist

    Oct 2018 - Jun 2019

  • Social Media & Content Coordinator

    Nov 2017 - Oct 2018
• 

  Copy Bar

  Jan 2020 - now

  Freelance Copywriter

  Copy and content writing for a range of clients across several industries. My services include website copy, blog content, sales pages, email funnels, social media copy, and packaging/print materials.

• 

  Quill Inc

  Jun 2020 - Jun 2021

  Content Strategy Manager

  Strategizing and producing digital marketing content (blogs, social media management, etc.) to promote podcasts for Quill's agency clients. I also assisted with scriptwriting and episode planning for TD Canada Trust's podcast, C-Suite.

• 

  Origins Media Haus

  Jul 2020 - Sept 2020

  Social Media & Content Manager (Acquired by Quill Inc.)
• 

  Lululemon

  Aug 2021 - Aug 2024

  Conceptual copywriting for the Brand Creative team, focusing on campaigns in the footwear and running categories. Copywriting for the Brand Creative team. Helping to conceptualize and execute copy for campaigns across several pillars.

  • Senior Copywriter

    Jun 2022 - Aug 2024

  • Copywriter

    Aug 2021 - Jun 2022
• 

  Flexkeeping

  Sept 2024 - now

  Copy & Content Lead

  Developing content strategies and creative concepts to meet key marketing objectives. Researching, writing, and executing content across all platforms, including social media, web, case studies, email, and promotional tools. Working closely with the founders to craft consistent brand messaging that will power this SaaS product's next growth phase.