Farshad Kiyaei

Experience

• 

  Imen Sazan

  Oct 2010 - Aug 2013

  Sales Expert

  ◦ Sales Strategy Development: Designing and executing comprehensive sales plans.◦ Customer Relationship Management. ◦ Negotiation & Closing: Strong negotiation skills with a history of closing high-value deals.◦ Market Research & Analysis: Conducting market research to inform strategic decisions.◦ Lead Generation: Identifying and pursuing new leads to build a robust sales pipeline.◦ Data Analysis & Reporting: Interpreting sales metrics to optimize performance.

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  Lamy Inc.

  Aug 2014 - Oct 2015

  ◦ Increased store revenue through strategic sales initiatives and marketing campaigns.◦ Managed a team of 5 staff members, providing training, mentorship, and performance feedback.◦ Reduced employee turnover by implementing effective hiring and employee engagement strategies.◦ Conducted regular performance reviews and implemented personalized development plans.◦ Monitored and controlled stock levels, ensuring optimal inventory and reduced waste.◦ Handled customer complaints and feedback, leading to an increase in customer satisfaction ratings. Show less

  • Store Manager

    Nov 2014 - Oct 2015

  • Sales Expert

    Aug 2014 - Nov 2014
• 

  Digikala.com

  Apr 2017 - now

  Home‌‌ Ware - Media& Art Categories◦ Developed and executed category strategies, leading to a 5X increase in revenue and 4X improvement in profit margins. ◦ Managed a portfolio of 8,000,000 products, overseeing product assortment, pricing, and promotional activities. ◦ Conducted competitive analysis and consumer insights research to inform product selection and positioning. ◦ Negotiated supplier contracts to achieve favorable terms and Extended payment terms to improve cash flow and financial stability.◦ Increased profit margins through strategic cost management and pricing optimization.◦ Collaborated with marketing, sales, and supply chain teams to align category plans with overall business objectives.◦ Monitored key performance indicators (KPIs), adjusting strategies to meet or exceed sales targets.◦ Managed inventory to optimize stock levels and reduce holding costs.◦ Conducted annual budgeting to plan and allocate financial resources effectively. Show less Home Ware & Media _Art ◦ Team Management: Supervise a team of 4 Home ware& Media _Art staffs, providing training, motivation, and performance evaluations to ensure high productivity and adherence to company standards.◦ Merchandising: Plan and execute merchandising strategies to display Home ware & Media _Art products attractively, driving increased sales.◦ Promotion: Developed and executed strategic promotional campaigns to drive sales growth and enhance brand visibility, Planned and executed effective online promotions, analyzing performance metrics to optimize future campaigns and maximize ROI. ◦ Customer Service: Resolve customer complaints and ensure excellent service, contributing to a positive shopping experience and increasing customer loyalty.◦ Rejection Rate: Implemented strategies to reduce product returns and minimize warehouse rejections◦ Sales Targets: Monitor sales performance, analyze trends, and implement strategies to achieve or exceed sales targets.◦ Stock Management: Oversee stock levels, coordinate with the fulfillment team to maintain adequate product supply and replenishment efficiently.◦ Collaboration: Work closely with the management, Finance and Marketing teams to align product offerings with market demands and customer preferences. Show less Media _Art ◦ Directed and supervised the development of multimedia art.◦ Managed a team of 20 suppliers and brands, providing mentorship, feedback, and professional development opportunities.◦ Oversaw project timelines and budgets, delivering projects on time and within financial constraints.◦ Implemented commission adjustments to drive and increase sales performance.◦ Led regular team meetings to align on project goals and resolve any creative or technical challenges◦ Preparation of sales documents for business reviews meeting ◦ Achieved 3X growth in retail sales.◦ Developed B2B sales, generating 60 billion IRR in retail sales.◦ Increased marketplace development by 73% compared to 2020.◦Launched private label products◦ Collaborated on the Fanoos Knowledge Management Project; authored 6 articles and recorded 4 instructional videos◦ Spearheaded the highly successful 'Back to School' mega campaign, consistently surpassing previous year’s sales records and driving exceptional growth Show less ◦ Market analysis in the field and competitive assessment. ◦ Valuation of product packages and sales. ◦ Sales team training. ◦ Lead and manage high-value commercial contracts, ensuring alignment with company objectives and risk frameworks.◦ Drive end-to-end commercial strategies that have resulted in 200% revenue growth and improved profit margins.◦ Analyze complex market trends to identify new opportunities.◦ Assisted senior management in decision-making processes, providing valuable insights to drive strategic initiatives◦ Collaborate with legal, finance, and procurement departments to facilitate favorable contract terms and mitigate risk exposure. ◦ Mentor and develop junior commercial staff, fostering a high-performance culture focused on strategic client engagement. Show less ◦ fallow up commercial contracts and oversee negotiations◦ Analyze market data to inform strategic decisions◦ Develop and maintain strong relationships with key clients and partners.◦ Collaborate with cross-functional teams to align business objectives and meet project deadlines.◦ Assisted in the preparation and negotiation of contracts, ensuring compliance with regulatory standards.◦ Created comprehensive market analysis reports to guide the leadership team in decision-making. Show less

  • Category Manager

    Oct 2023 - now

  • Categories Supervisor

    Nov 2022 - Nov 2023

  • Category Supervisor

    Jan 2022 - Nov 2023

  • Senior Commercial Specialist

    Apr 2020 - Feb 2022

  • Commercial Specialist

    Apr 2017 - Apr 2020