Lorenz Maierhofer

Experience

• 

  Logic Mind Guide

  Sept 2004 - Jun 2007

  Founder & General Manager

  Consulting & Project Management for innovation projects - with focus on ideation and application of creativity and innovation methodologies like TRIZ and QFD, but following through to prototype development and trials - in diverse business areas, e.g. construction industry, electronics, automotive, public sector.

• 

  Procter & Gamble

  Jun 2007 - now

  Globally leading the algorithmic transformation program for retail & sales related business processes - from instore execution guidance, investment & planning optimization, to digital commerce. Running the Europe commercial datascience team (>25 data scientists, >100 analytical team members) - across AdTech & Media optimization, Retailing, Investment & Portfolio optimiaztion, digital commerce, and DataScience capability building. Leading analytics for one of the top company priorities globally. Global Leader Trade Spend Effectiveness Analytics Consultant to the Germany/Austria/Switzerland Executive Board in terms of market, share, price & competition. Establishing an effective business analysis organization while empowering the organization with analytic capabilities. Operational & Strategic analysis for the European HQ leadership Strategic Advisor to P&Gs Western European group president & leadership team, focusing on market (market trend, pricing, competitive analysis) and financial S&OP analysis.Global leader on Pricing analysis services. Regional analysis on channel and customers across the FMCG industry - being advisor in strategic & operational questions to the Western European sales leadership team & global channel teams. Leading shared service delivery in Austria, ranging from Site management, IT, HR systems, Product Supply systems, Customer data & analysis services. Member of the country lead team.Implementation of sales systems and financial control processes. Business & sales support analyst on Customer data. Advisor to the Austrian leadership team. Solution manager for sales analysis solutions.

  • Senior Director - AI Factory/GenAI/AI Services

    Nov 2024 - now

  • Senior Director - Global GenAI / Global Retail DataScience / Europe Commercial DataScience

    Feb 2023 - Nov 2024

  • Senior Director - Global Retail DataScience / Europe Commercial DataScience

    Jul 2022 - Feb 2023

  • Senior Director - DataScience Europe & Global Trade Invest

    Jun 2021 - Jun 2022

  • Director - Data Science Europe

    Jul 2020 - Jun 2021

  • Senior Corporate Data Scientist / Europe DataScience Leader

    May 2018 - Jul 2020

  • Senior Corporate Data Scientist

    Feb 2016 - May 2018

  • Corporate Data Scientist

    Jul 2015 - Feb 2016

  • Germany/Austria/Switzerland Analytical Leader

    Oct 2014 - Jun 2015

  • Europe Business Analyst

    Jul 2014 - Sept 2014

  • WE HQ Business Analyst

    Feb 2013 - Jun 2014

  • EMEA Customer/Channel Analyst

    Oct 2011 - Feb 2013

  • Site, IT & Shared Service Leader Austria

    Jan 2008 - Oct 2011

  • Customer Analyst

    Jun 2007 - Dec 2008