Sofia Alves

Sofia Alves

Trends & Innovation Management | Internship Trainee

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location of Sofia AlvesSeixal, Setúbal, Portugal

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  • Timeline

  • About me

    Consumer & Market Research || Strategic Marketing

  • Education

    • ISCSP - Superior Institute of Social and Political Sciences

      2010 - 2012
      Master's degree
    • Higher School of Education | IPS Setúbal

      2007 - 2010
      Graduation
    • INDEG-IUL ISCTE Executive Education

      2015 - 2016
      Executive Master’s Degree
  • Experience

    • AYR - Trends, Consulting and Innovation

      May 2010 - Jun 2010
      Trends & Innovation Management | Internship Trainee

      _CoolHunting : observing current trends and predicting where the youth demographic will shift in the immediate future _Market & Consumer Trends Research

    • Sonae Sierra

      Nov 2011 - Aug 2013

      • Data analysis and interpretation of Shopping Centers performance indicators• Collaboration in Design Data Management and Reporting Tools _Part of all aspects of marketing research studies [internal or external] : objectives, methodologies, questionnaires design, field implementation, results analysis and report_Insights and Recommendations_Collaboration with cross-functional marketing and SC management teams

      • External Project Consultant

        Mar 2013 - Aug 2013
      • Management Reporting Analyst

        Jun 2012 - Mar 2013
      • Marketing Analyst | Market Intelligence

        Jan 2012 - Mar 2013
      • Market Intelligence | Internship Trainee

        Nov 2011 - Dec 2011
    • Return on Ideas

      Mar 2013 - Sept 2019
      Strategic Marketing Consultant
    • Daymon

      Sept 2019 - now
      Senior Research Manager
  • Licenses & Certifications

    • Marketing Analytics: Forecasting Models

      Udemy
      Aug 2021
    • Tableau from A to Z: Business Analytics

      Udemy
      Apr 2021
    • Professional - Private Brand Fundamentals

      APMG International
      Dec 2024
      View certificate certificate
    • ESOMAR member

      ESOMAR
      Jan 2024