Sofia Alves

Trends & Innovation Management | Internship Trainee

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Seixal, Setúbal, Portugal

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Timeline
About me
Consumer & Market Research || Strategic Marketing
Education
- ISCSP - Superior Institute of Social and Political Sciences
  2010 - 2012
  Master's degree
- Higher School of Education | IPS Setúbal
  2007 - 2010
  Graduation
- INDEG-IUL ISCTE Executive Education
  2015 - 2016
  Executive Master’s Degree
Experience
- AYR - Trends, Consulting and Innovation
  May 2010 - Jun 2010
  Trends & Innovation Management | Internship Trainee
  _CoolHunting : observing current trends and predicting where the youth demographic will shift in the immediate future _Market & Consumer Trends Research
- Sonae Sierra
  Nov 2011 - Aug 2013
  • Data analysis and interpretation of Shopping Centers performance indicators• Collaboration in Design Data Management and Reporting Tools _Part of all aspects of marketing research studies [internal or external] : objectives, methodologies, questionnaires design, field implementation, results analysis and report_Insights and Recommendations_Collaboration with cross-functional marketing and SC management teams
  - External Project Consultant
    Mar 2013 - Aug 2013
  - Management Reporting Analyst
    Jun 2012 - Mar 2013
  - Marketing Analyst | Market Intelligence
    Jan 2012 - Mar 2013
  - Market Intelligence | Internship Trainee
    Nov 2011 - Dec 2011
- Return on Ideas
  Mar 2013 - Sept 2019
  Strategic Marketing Consultant
- Daymon
  Sept 2019 - now
  Senior Research Manager
Licenses & Certifications
- Marketing Analytics: Forecasting Models
  Udemy
  Aug 2021
- Tableau from A to Z: Business Analytics
  Udemy
  Apr 2021
- Professional - Private Brand Fundamentals
  APMG International
  Dec 2024
  View certificate
- ESOMAR member
  ESOMAR
  Jan 2024