Philip Lilly

Experience

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  Majestic Wine

  Sept 2012 - Aug 2013

  Trainee Manager (Industrial Placement)

  During my placement year at Majestic Wine Warehouse, I gained comprehensive experience in retail and commercial sales within the wine and spirits industry. Working across two regional stores, I focused on delivering outstanding customer service while deepening my product knowledge of wines and spirits.I collaborated with store managers to implement and drive sales campaigns, achieving national recognition for sales volume performance during promotional periods. I supported the delivery of key commercial accounts by working closely with Business Development Managers and ensured effective in-store execution of merchandising and stock availability through liaising with supply teams.I also analysed and reported on store performance data to regional managers, contributing to strategic decision-making to maximise sales outcomes. This role honed my ability to manage operations, deliver results under tight deadlines, and work as part of a dynamic retail team. Show less

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  Travelling

  Oct 2014 - Mar 2015

  Travelling

  I spent five months travelling across the USA, Canada, New Zealand, and Australia, immersing myself in diverse cultures and broadening my global perspective. This experience enhanced my adaptability, problem-solving skills, and ability to connect with people from all walks of life, qualities I bring to both personal and professional settings.

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  Harper Adams University

  Mar 2015 - May 2015

  Food and Consumer Studies graduate

  A wide ranging degree focusing on topics including consumer behaviour, supply chains, microbiology and business. I was awarded the Jill Willis Scholarship and contributed to the university hockey club as finance secretary.

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  Dodson & Horrell Ltd

  May 2015 - Jul 2016

  Area Sales Manager

  I managed a large and diverse territory, overseeing a varied portfolio of accounts, including independents and regional wholesalers. The product range encompassed premium horse feed, branded and own label pet food.I focused on delivering exceptional account management, developing strong relationships with clients to drive growth through excellent communication and a consultative approach. By identifying opportunities and tailoring solutions, I was able to grow accounts within the territory and deliver a 20% year-on-year sales increase.I took full responsibility for profit and loss within the territory, negotiating trading terms and driving increased product listings within retailers through joint business plans and bespoke point-of-sale strategies. My proactive approach to territory management ensured I consistently identified regional growth opportunities to meet volume and value targets, contributing significantly to the company’s overall success. Show less

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  JSR Farming Group

  Jul 2016 - Apr 2022

  Sales, Marketing and Service Manager

  Responsible for driving sales and leading the marketing strategy for the UK's leading supplier of porcine genetics, both nationally and internationally. Reporting directly to the Group CEO, I managed 30% of the company’s sales, through key account management and new business development.I worked closely with retailers and food processors, to expand supply chains and identify new opportunities, increasing UK market share. I led a team of three, mentoring and developing them to achieve strategic outcomes while managing the food quality division, which provided taste panel and focus group services.My responsibilities included delivering a large marketing budget, implementing impactful sales campaigns, and aligning marketing initiatives with sales objectives to maximise lead generation and conversion rates. I also introduced new systems, such as a CRM, RFID tracking for livestock, and data mining tools, to enhance operational efficiency and decision-making.I held full profit and loss accountability across multiple business areas and oversaw the delivery of infrastructure projects that improved operational efficiency. Additionally, I worked closely with global partners to ensure consistent levels of international trade, securing the company's position as a leader in the market. Show less

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  Westwood Energy Ltd

  Apr 2022 - Apr 2024

  Head of Sales & Operations

  Delivering in a pivotal role in driving the growth of a rapidly expanding, multi-million-pound renewables business. Reporting directly to the Managing Director, I developed and implemented a strategic five-year growth plan, which increased turnover threefold within two years.I oversaw the daily operations of the business while guiding its strategic direction as part of the Senior Leadership Team. I was responsible for delivering substantial sales growth, contributing to new business acquisitions and consistently exceeding company growth targets. I managed and developed a high-performing team of five direct reports, fostering a culture of continuous improvement and operational excellence.My role included ensuring 96% of projects were delivered on time and to specification, maintaining the highest quality standards and ensuring client satisfaction. I held full commercial accountability, managing profit and loss, procurement contracts, and the development of marketing strategies to drive customer acquisition and retention. I also ensured compliance with health and safety regulations and successfully secured key business accreditations, including ISO 9001.I am passionate about empowering teams, building sustainable business practices and delivering exceptional results. Show less

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  Mountcroft Projects Ltd

  Apr 2024 - now

  Director
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  CALMFLOOR

  Mar 2025 - now

  Senior Customer Development Manager