Janice Cheng, MPA

Experience

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  Sodexo

  Sept 2011 - Oct 2013

  Student Manager

  I believe everyone should take a stint in food service by the time they graduate college. Working for Sodexo not only taught me to appreciate the amount of effort and time it takes to prep, cook, serve, and clean up after 800 students every day, it also gave me a chance to lead my own team of student workers as well as be a liaison between students and full-time staff at the dining hall.16 hours a week (it felt like 1600) I trained and supervised a team of 12+ student workers. I overcame my fear of running a cash register and handling money other than my own. I also learned the difference between ciabatta bread and bialy, the names of a dozen types of cheese, how to interact with drunk college students, and how to make the perfect banana chocolate chip pancake. Show less

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  Harpur Palate Literary Journal

  Feb 2013 - May 2013

  Social Media / Marketing Intern

  This internship was a turning point in my journey of self-discovery. Other than reading people's submissions and considering them for publication by the journal, I sought out other ways I could be useful for the editorial team. After realizing that our informational brochures and contest handouts were more than 5 years old, I decided to make new ones and create an easily recognizable brand to streamline all marketing materials. In order to do this I had to wrestle Photoshop and InDesign, and by the end of the internship I was comfortable enough on both to continue using the skills I had acquired in my next internship with CICE. This internship helped me realize my passion for graphic design.Some stats of my time at Harpur Palate:- Increased submissions by 15% through maintenance of social networks such as Facebook, Twitter and Tumblr- Increased online hits by 48% by revamping the journal’s Blogspot, with weekly postings to highlight guest authors, new publications from contributors, and book reviews- Communicated with 200+ subscribers via email, answering queries and providing information (learned how to BCC the hard way) Show less

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  Center for Innovative and Continuing Education

  Jun 2013 - Dec 2013

  Administrative Intern

  Life of an office intern: Filing, copying, color-coding, inter-office communicating, answering calls from people who think we are the post office, wiping down tables, discreetly eating all the muffins in the break room.

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  Binghamton University

  Sept 2013 - Sept 2015

  I could not have been luckier to be hired for this job right out of college. It not only allowed me to explore the field of continuing education, but also helped solidify my work ethic. When you work with remarkable and tireless people, you strive to be like them too. My main responsibilities included:- WEB MANAGEMENT: I worked with different online content management systems on a daily basis (CampusCE, OmniUpdate, Joomla). I updated content and format information to be easily legible as well as aesthetically pleasing. I am comfortable with basic HTML.- MARKETING: Using Adobe InDesign and Photoshop, I created posters, brochures, and other marketing paraphernalia to advertise our events and courses, both physically and online.- COMMUNICATIONS: I drafted emails and developed strategic communication plans (Constant Contact) to advertise and build relationships. Everyone at the office pretends to mute their work emails at night, but the truth is communication never stops. I regularly responded to calls, answered emails, reached out to inquiries, problem solved for projects, and brainstormed for future ventures. Show less SUNY BEST is a community and university effort to bring together leaders and citizens from local businesses, schools, and nonprofit organizations in the New York Southern Tier and participate in a public forum. Our speakers series run monthly throughout the academic year, and we develop themes for which we invite speakers prominent in their fields to present their achievements and endeavors. The meetings are free and open to the public, and each is an incredible learning and networking opportunity for the community. Show less

  • Instructional Support Assistant

    Sept 2013 - Sept 2015

  • Marketing & Communications Intern

    Sept 2013 - Sept 2015
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  Writing Center

  Sept 2013 - Apr 2014

  Tutor

  As part of the course WRITE 491 Practicum in College Teaching, I spent 12 hours a week for two semesters helping students edit anything from short essays and research papers to résumés and cover letters. I am now an MLA format expert and an Oxford comma enthusiast. Students who came for assistance at the Writing Center were primarily ESL speakers. This course also included a weekly seminar where all the tutors discussed pedagogy and teaching writing at the higher education level, particularly to non-native speakers. Show less

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  Books With Benefits Press

  Feb 2014 - Feb 2015

  Market Manager / Artistic Director

  I was honored to be privy to the realm of romance novels in the publishing industry. My main responsibilities in this position included:- SOCIAL MEDIA: I revamped and improved BWB's social media presence, including but not limited to Facebook, Twitter, and Tumblr. I examined social media user trends and focused on establishing solid relationships with our readers.- PROGRAM/EVENT PLANNING: I planned and executed giveaways and contests, as well as created content for our book review blog.I attended two national Romance Writers of America conferences (San Antonio and NYC) as part of the BWB team, where I made friends, drank far too much Starbucks, and came home with romance novels of all shades and sizes. And pens. So many pens.I also created marketing and branding material through Adobe InDesign and Photoshop. Check them out below. Show less

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  SUNY Broome Community College

  Jan 2016 - May 2016

  Intern to the President

  This 300-hour research internship began with a conversation with Dr. Kevin Drumm (president of SUNY Broome Community College). Dr. Drumm wanted to increase the role of distance education at SUNY Broome and assigned me to conduct research. The ultimate goal would be to establish a “college within a college” at SUNY Broome that encompasses all forms of distance education – 100% online programs, hybrid courses, and everything in-between. I was supervised by Dr. Kelli Ligeikis, who was then dean of the STEM division and also headed the concurrent enrollment programs at Broome.This internship culminated with a 65-page research report that included literature reviews, qualitative interviews, comparative studies of web design/UX, and data analysis on distance education, concurrent enrollment, and micro-credentials at local community colleges in central and upstate New York. My MPA Capstone project was an extension of this project. Show less

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  The Graduate School Binghamton University

  Apr 2016 - Dec 2016

  - Created 200+ targeted recruitment email campaigns- Cooperated with international recruitment agencies to design social media advertisements- Assisted in development of email outreach strategy and marketing materials- Created and update University website pages through OmniUpdate- Designed presentations and reports

  • Writer & Communications Specialist (Graduate Assistant)

    Jul 2015 - Dec 2016

  • Project Staff Associate

    Apr 2016 - Sept 2016
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  Wells College

  Feb 2017 - May 2020

  Admissions Communications Manager

  - Identified user personas and mapped user journeys for unique audience segments- Produced and executed audience-specific communication flows and multimedia content (300+ emails and 60+ videos)- Collaborated with campus stakeholders to ensure continuous information exchange and avoid silos- Investigated higher education website UX and implemented strategies for optimal conversion- Reviewed and updated existing digital and printed content to define brand tone and voice- Maintained database integrity in implementation of new customer relationship management system- Facilitated clear communication with external strategic partners and marketing vendors- Oversaw institutional social media outreach for recruitment and enrollment efforts Show less

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  Syracuse University

  May 2020 - Mar 2022

  Assistant Director of Graduate Enrollment Communications - Maxwell School

  - Strategize and execute comprehensive communications outreach to segmented audiences- Conduct personal interviews with faculty, staff, and leadership to identify immediate needs and compile wishlist to continuously inform goal-setting- Analyze email and digital advertising performance metrics and conduct A/B tests when necessary- Design marketing and creative assets compliant with brand guidelines and accessibility standards- Create and maintain communications calendar for internal stakeholders- Assist with school-wide website redesign to maximize SEO and remove UX barriers to conversionCoordinate virtual event logistics and other enrollment-related processes and initiatives Show less

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  EduWeb

  Oct 2020 - Apr 2021

  Marketing Lead

  - Interviewed individual team members to determine marketing needs and staff concerns- Developed new brand guidelines including signature colors, typography, messaging voice, and tone- Resolved information silos by creating a cloud-based creative assets library- Reorganized website information architecture based on user journey and experience research- Designed and produced monthly newsletter to engage community members and promote events- Created multi-channel marketing calendar to promote webinars and annual conference- Directed content production and execution for a marketing team of three contract staff members Show less

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  ECornell

  Mar 2022 - now

  Instructional Designer

  - Partner with Cornell University faculty to produce exceptional outcomes-driven online learning content on deadline and within budget for diverse audiences around the globe- Create, review, and distribute omnichannel content assets across UX/UI teams- Coordinate complex source material with detailed development cycles, keeping both the process and the content highly accessible, streamlined, and focused for collaborators and stakeholders- Conduct UX quality control for all products and service maintenance requests and content updates- Collaborate with internal UI designers and product teams to standardize processes and delivery- Provide regular updates for project status to both internal and external teams Show less