Elena Oberoi

Experience

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  6waves

  Sept 2011 - Jun 2012

  Business Manager

  Worked directly with the Asian management team of 6waves, a leading global publisher of online games and applications on the social media platforms (Facebook, Yabage, Mixi,etc), to grow their in-region operations. Key Responsibilities:Marketing and Branding: Led social/web advertising initiatives for 6waves across major social platforms and websites, including geo-targeting with emphasis into specific markets and customer segments.Business Development: Tasked with identifying prospects (web developers) and conduct detailed SWOT analysis of their products to gauge opportunity. Managed the end-to-end process from identification to qualification/analysis to deal structuring to closure. Market Research: Conducted Extensive Market Analysis, including monitoring and analyzing competitive landscape and target market dynamics. Relationship Enhancement: Created strategies to penetrate into existing clientele to generate further business, and effectively managed relationships with top-end clients. Reporting and Analysis: Created MIS/KPI data for the region to monitor web traffic, analyze global trends and track monetization of games, including generation and analysis of reports for management. Show less

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  TransPerfect

  Jun 2012 - Jun 2014

  Corporate Account Executive

  Handled marketing and business development (both account acquisition and client management) of TransPerfect’s entire suite of Technology products and Translation services.Comprehensive role included building market strategy, competitive analysis, market research and execution of sales strategies. Led a high-powered business development drive through the acquisition of MNC clients within the Digital Marketing and Technology vertical as well as Financial/Legal/Branding & Marketing/Hospitality space for TransPerfect’s Sales team across Asia. Increased TransPerfect’s visibility, client base and sales within target segment, including Hardware/Software developers, Digital Media, Web, Gaming, etc. Met and exceeded all assigned sales targets and was lauded by clients for outstanding product knowledge and service. Qualified as one of TransPerfect’s top sales performer globally; Attended Global Annual Sales Conference for top performers in Berlin (Germany) in 2013. Provided end-to-end solutions for clients by working closely with Production teams to ensure quality. Post acquisition, took the initiative to deepen client relationship - Interacted directly with top-tier management, to and including C level execs, to build stronger connectivity. Worked specifically on website, SEO/SEM, game and mobile apps localization projects, QA and Post-localization testing for multiple Technology, Digital Media, SEO and Gaming companies. Handled Marketing and Branding initiatives for TransPerfect, including representation at trade shows, event management (annual sales conference, prospect networking/client events), and DM strategy/execution.Conducted post-sales follow-up with clients to ensure satisfaction with delivery, quality, and customer service. Show less

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  Mindshare

  Nov 2014 - Oct 2017

  Regional Marketing and New Business Manager, Asia Pacific

  Work together with the Chief Growth Officer (“CGO”), Regional CXOs to construct and deploy multi-faceted strategies to market the Mindshare brand and grow visibility of its profile and work across the Asia Pacific region Work closely with country leaders and their business development teams across 17 countries to monitor status of business activity, and subsequently build analytics to help CGO, Global Business team and external agencies (Xaxis, R3) better understand conversion trends and other key statisticsLiaison between Mindshare and landmark award functions including Cannes Lions, Festival of Media Awards (Regional and Global), Asian Marketing Effectiveness and Strategy Awards, MMA Smarties, etc. Manage the end-to-end submission process for awards and conduct competitive analysis to help Mindshare achieve better resultsHandle social media marketing for Mindshare Asia Pacific by enhancing visibility across Facebook, Twitter, LinkedIn, etc. by developing a content plan deployed through centralised platform, HootsuiteEvent management for regional leadership conferencesCoordinate internal and external communications initiatives for Mindshare including website launch for Asia Pacific, web content development, internal training videos and leadership broadcasts Show less

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  FreakOut Pte.Ltd.

  Jul 2018 - Jul 2019

  My mantra is to “Never Stop Learning”. One should continue to evolve and find opportunities to pass on their knowledge. Dream Big and value your time as one’s lifetime is not infinite (yet) :) My responsibilities at FreakOut family, besides caring for it deeply, include: * Responsible for development and deployment of FreakOut’s PR strategy across SEA region in order to create and uphold a positive public image by executing successful PR campaigns. Also support global offices (UAE, Russia, Australia, India, etc:) as FreakOut launches new offices* Develop, establish and sustain the process “bible” for the end-to-end PR process for FreakOut* Developed FreakOut’s global brand guidelines, including brand identity, vision, mission and business messaging, business & digital collateral (business cards/email signatures), standardised corporate PPT and other templates, corporate stationery, etc.* Be the brand custodian for FreakOut with clear brand usage guidelines; Ensure brand consistency across all outreach. * Build custom PR strategy for the region and custom building each country’s strategy within region by factoring in localised nuances * Optimize brand visibility and brand recall by leveraging various channels (traditional and digital media)* Oversee crisis management initiatives to mitigate reputation impact. My ‘Pre-emptive’ method as in ‘let’s NOT do this’ works magic not just at FreakOut :))* Cultivate and maintain relationships with senior representatives of the media, government, and public, to generate opportunities for FreakOut brand awareness. * Drafting, finalisation and issuance of global Press Releases followed by tracking and influencing media coverage. Generate reports on PR campaigns’ results*Responsible for PR/Marcomm P&L*Oversee Internal Communications maximizing brand consistency in all advertising efforts*Managing FreakOut Pte Ltd Social accounts (LN/FB/TW)*Events / Vendor Management Show less

  • Global PR & Marketing Director

    Jan 2019 - Jul 2019

  • Regional PR Director, SEA

    Jul 2018 - Jan 2019