G. Srinivas

Experience

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  NDTV

  Feb 2005 - Aug 2007

  Manager- Network Development
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  Associated Broadcasting Co. Pvt Ltd (TV9)

  Aug 2007 - Jun 2009

  General Manager- Distribution
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  Lehren Networks

  Aug 2007 - Mar 2009

  General Manager-Affiliate Relations
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  NDTV

  Jul 2009 - Aug 2011

  Associate Vice President & Regional Head
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  Reliance Broadcast Network

  Apr 2011 - Jun 2012

  Regional Head - West and South

  In this role, I was accountable for launching new TV channels for the Joint-Venture network between Reliance Broadcast, CBS, and RTL Group, in the West, South and Central India markets. Here, I reported to the Head of Distribution and the CFO while leading strategic initiatives pertaining to new product launch, distribution, placements, and sales promotion. I designed and executed subscription business plans for all TV networks and established internal teams and dealer networks to roll out subscription sales plan within 2 years. Additionally, I formulated and instituted barter deals to curb placement costs and promote viable propositions. Being recognized as ‘Performer of the Year’ in 2011 was one of my significant achievements in this organization. Show less

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  Times Network

  Apr 2013 - now

  I lead strategic initiatives pertaining to business development, new product launches, key account management and stakeholder engagement. Holding P&L accountability with respect to subscription sales, trade marketing, content partnerships, affiliate marketing, and merchandising, across major markets pan India, I managed the subscription business while overseeing credit control, ensuring adherence to compliance & regulations, aligning KPIs & KRAs and leading matrixed teams & networks of operators. I leveraged robust professional associations, in-depth exposure of the monopolistic business line, and deft negotiation skills to expand reach, turnaround performance and establish the organization as a market leader. Show less Supporting various strategic initiatives launched by the executive leadership were my primary KRAs in this role. I identified & assessed relevant markets and delivery platforms to ascertain viewership, channel placement strategy and cost optimization techniques. Liaising with diverse teams to formulate & implement brand promotion and trade marketing initiatives, to enhance channel reach in new market segments, I proved instrumental in launching ET Now, Romedy Now, MNX, MN+, Times Now World HD channels. Some of my significant accomplishments and projects here have been:► Turned-around the business from a cost centre to one generating significant annual revenue – all within a span of 7 years. Established teams, formulated distribution strategy, identified target market and lead Go-to-Market (GTM) initiatives. ► Independently lead negotiations and align relations & subscription revenue terms with a key account Delivered significant growth YOY as against previous FY’s figures.► Maintained leadership position of Times Now despite launch of competitor channel; travelled across Delhi & Mumbai to collaborate with major cable operators and improve channel availability. Show less

  • Sr. Vice President - Affilate Sales and Distribution

    Jul 2022 - now

  • Vice President- Affiliate Sales and Distribution

    Apr 2013 - Aug 2022

  • Associate Vice President and Regional Head West – Affiliate Sales and Distribution

    Apr 2013 - Mar 2017