JoAnna Bannon

Experience

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  Offbeat Publications

  Aug 2006 - Dec 2006

  Louisiana Music Directory Coordinator

  Launched a marketing campaign for the largest directory of music industry-related entities in Louisiana. Coordinated a team of interns who worked to update over 7,000 listings for musicians and businesses for the first time since Hurricane Katrina. Generated $25,000 in advertising revenues for the project in one month.Completed the year-long update in just three months, improving update rates by 60% over the 2005 edition.

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  2006 International Computer Music Conference

  Aug 2006 - Nov 2006

  Marketing and Public Relations Manager

  Created and deployed a multifaceted marketing campaign for the largest computer music conference in history, featuring composers and academics from around the globe.Managed teams of volunteers at multiple event locations around the city. Coordinated event sponsors' contributions and attendee involvement with a local Habitat for Humanity project.Developed a 250 page full-color event program, event posters, attendee credentials, t-shirts, and other items.Updated event web site with current schedule information. Ensured proper distribution of event materials. Show less

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  Bremermann Designs/G.B., LLC

  Feb 2007 - May 2007

  Financial Manager

  Coordinated finances and nationwide retail sales for luxury interior design firm specializing in French antiques.

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  The Body Shop

  Aug 2007 - Dec 2007

  Assistant Store Manager

  Established the store as a sales leader in the region through personnel development in suggestive selling, customer service, visual presentation, and inventory management.

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  Ticketmaster

  Mar 2008 - Oct 2008

  Marketing Associate

  Created online marketing campaigns for events in Louisiana, Mississippi, Alabama, and Florida for Ticketmaster.com. Developed event marketing plans for clients, including targeted email campaigns, custom web pages and print materials, and website placements on Ticketmaster.com. Tracked deployed marketing assets with dynamic Excel databases to create custom client summary presentations.

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  House of Blues

  Oct 2008 - Jul 2009

  Box Office Sales Representative

  Managed box office account ticket sales. Coordinated event credentials for staff and artists, and organize distribution of targeted marketing materials for upcoming events and VIP upgrade packages.

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  Expedia Group

  Jul 2009 - Jul 2011

  Market Coordinator

  Served as primary point of contact to hotel partners nationwide. Provided targeted account management support to hotels in NJ, NC, and WV, growing revenue to $17 million by 2011. Negotiated acquisition contract terms and secured inventory renewals with key partners. Leveraged website placements and exposure opportunities to secure promotions with top partners. Advised hotel partners on marketing strategy using online travel agencies, including TravelAds pay-per-click advertising, competitor analysis, and reputation management. Pioneered numerous best practices for my division in ExactTarget, SalesForce, BaseCamp, webinar development, merchandising, and partner-facing communications. Show less

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  New Orleans Film Society

  Oct 2012 - Oct 2012

  Box Office Manager

  Responsible for box office operations at the Prytania Theater during New Orleans Film Festival, including training and managing volunteers as sales agents. Facilitate ticket, membership, and merchandise sales at the box office.

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  FSC Interactive

  Oct 2012 - Apr 2014

  Search Marketing Strategist

  Served as search department lead, responsible for strategy and execution of search engine optimization and paid search marketing services for all agency clients. Created channel-specific online marketing strategies for growing organic and paid search exposure, expanding social media engagement, increasing email marketing conversions, and integrating offline advertising efforts. Assessed client websites and provided tailored SEO strategies for on-site and off-site initiatives based on website analysis, competitor analysis, audience persona development, user experience analysis, and keyword research. Developed content calendars for social media and SEO content development based on keyword research for target audiences. Managed or supported social media strategy and execution for multiple clients, including Super Bowl XLVII, NBA All-Star 2014, Hotel Monteleone, Bienville House Hotel, 1st Lake Properties, and New Orleans Audi. Created custom reports in Google Analytics and Google AdWords to benchmark and track strategy performance. Show less

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  Ray Brandt Automotive Group

  May 2014 - Feb 2016

  Online Marketing Manager

  Responsible for strategy, execution, and reporting for social media efforts, paid search marketing, search engine optimization, website content, reputation management efforts, and third-party partnerships (Cars.com, AutoTrader, etc.) for six automotive dealerships in Harvey, Louisiana. Managed approximately $100,000 in monthly advertising spend with agency partners.

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  Airbnb

  Aug 2016 - Dec 2019

  Airbnb Host

  Airbnb host for historic New Orleans home in the New Marigny. Responsible for revenue management, booking and customer service, interior design and staging, and property management.

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  Gulf Coast Bank and Trust Company

  Nov 2016 - Jan 2017

  Digital Marketing Strategist

  Online marketing strategist for regional community bank. Responsible for multi-channel marketing strategy and execution including social media management, segmented email marketing, website development and SEO, and customer outreach strategies.

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  Saatchi & Saatchi Synergize

  Feb 2021 - now

  Field Marketing Manager, Search