Nitish Parab

Experience

• 

  Wellington ICT

  Aug 2012 - Dec 2012

  Project Consultant

  Designing websites, client briefing, mentoring and providing valuable suggestions.

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  DCH Media

  Aug 2012 - Nov 2012

  Web Designer

  Designing, managing and updating current and new websites and e-solutions.

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  FCB Ulka

  May 2013 - Feb 2015

  Senior Visualizer

  • Conceptualised and designed digital ad campaigns for clients including websites, microsites and social media content.• Improved teamwork, client briefing, and design capabilities through collaboration and iterative processes.

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  Edelman

  Mar 2015 - May 2019

  • Spearheaded the development of innovative 360° marketing campaigns, seamlessly integrating mobile platforms, social media strategies, OOH placements, and print materials to boost brand visibility across diverse channels.• Directed ideation sessions to deliver high-quality campaigns and improve audience engagement. • Designer on several brands like IndiaFirst Life Insurance, HP, Microsoft, etc• Ideating for digital campaigns and executions for different digital platforms.• Lead website designer for pitches and other clients.• Logo designing for various brands.

  • Senior Designer | Digital marketing and Social Media

    Oct 2016 - May 2019

  • Art Coordinator

    Mar 2015 - Oct 2016
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  Weber Shandwick

  May 2019 - Mar 2020

  Consultant | Social Media Marketing & Visual Design

  Led creative development & social media campaigns for Disney India, Disney Film Studios and Marvel India primarily.Responsibilities:• Developed and executed successful campaigns for 4+ major movies of Disney Film Studios and Marvel India, ensuring seamless integration of branded content across platforms.• Integrated branded content across social media platforms, ensuring alignment with overarching marketing objectives.

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  Audible, Inc.

  Mar 2020 - Sept 2024

  Creative Manager | Creative Asset Production, Brand & Content Marketing, Social Media

  Responsibilities include:• Built and managed vendor relationships to ensure high-quality production of creative assets, including trailers, key art, and promotional videos and timely delivery of over a 100 creative assets per month.• Collaborated with 10+ internal and external stakeholders to align creative strategies with business objectives, delivering region-specific insights to global forums.• Created and managed a multi-channel marketing calendar, delivering 715K+ impressions on owned platforms and 1.3MM+ engagements on partner platforms during the Free Tier launch.• Orchestrated multi-language content creation enhancing brand visibility and driving global audience engagement.• Led creative sessions for ideation, scripting, production ensuring vision alignment and campaign success.• Partnered closely with A-list talent such as Saif Ali Khan, Kareena Kapoor Khan, Sayani Gupta, Jaideep Ahlawat, Chetan Bhagat, etc liaising directly to produce engaging marketing material for around 10 marquee shows annually.Key Achievements:• Executed integrated marketing efforts focused on marquee content achieving customer traffic exceeding millions.• Developed cost-effective creative solutions, reducing production costs by 60% while enhancing campaign effectiveness.• Grew social media followers by 3x within two years through strategic content creation and community management at throwaway cost to business. Show less

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  Freelance

  Sept 2024 - now

  Content Marketing Manager | Creative Manager(Open to opportunities)