Christophe Crucciani

Christophe Crucciani

Marketing Assistant

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location of Christophe CruccianiGreater Marseille Metropolitan Area

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  • Timeline

  • About me

    Business Development & Marketing Manager | Asia - Africa - Europe - Middle East - USA | B2B Markets | PPE Professional

  • Education

    • Eberhard Karls Universität Tübingen

      1987 - 1988
      One-year exchange program in Germany German Studies
    • Aix-Marseille Université

      1987 - 1993
      Master’s Degree in Foreign Trade Management International Business/Trade/Commerce
    • IAE Aix-Marseille Graduate School of Management

      1993 - 1994
      Master of Business Administration (M.B.A.) International Marketing
  • Experience

    • Geberit

      Jul 1994 - Nov 1994
      Marketing Assistant

      ALLIA Paris (Geberit Group). Ceramic sanitary ware manufacturerMBA Marketing internship• Conducted pre-launch market research (new bathroom line): competitors analysis, consumer product testing, product adaptation report. Carried out in collaboration with the group’s German and Italian subsidiaries (Keramag - Pozzi-Ginori). • Created computerized dashboards on Microsoft Access software: assessment of the potential demand at both national and regional levels, analysis of ALLIA market share evolution in B2B distribution channels. Show less

    • MPMP Sanitaire. Plastic Sanitary Equipment

      Jan 1995 - Jan 1997
      Product Manager

      • Gathered and analyzed market data, monitored competitive and consumer trends to identify new business opportunities and propose product developments and business action plans.• Served as the interface between the factory and the sales and marketing department.• Collaborated with marketing and printing agencies to develop new packaging, commercial and technical brochures.• Defined and implemented all communication and promotional tools

    • MPMP Sanitaire - Sanitary Equipment (Plastics Industry)

      Jan 1997 - Oct 2005

      • Optimized all tasks of the export department to ensure a sustainable development in overseas markets: prospection, sales, logistics operations, admin, and payments follow-up. • Developed a customer base of industrial end-users, wholesalers and DIY retailers in Northern and Western Africa, French Overseas Territories and Europe.• Achieved a sales volume of 1.2 M€ in 2004 (+25%), amounting to 40% of MPMP global turnoverwww.dubourgel.fr • Managed local and overseas procurement, being responsible for a 2 M€ spend per year.• Controlled stock inventory, warehousing procedures, and shipping operations.• Concluded a subcontracting agreement with a Chinese manufacturer to restore our competitiveness on overseas markets.• Developed and implemented a packing line producing 250,000 units per year.

      • Export Manager Africa - French Overseas Territories

        Jan 2000 - Oct 2005
      • Logistics and Procurement Manager

        Jan 1997 - Jan 2000
    • Jacques Giordano Industries S.A.

      Oct 2005 - Apr 2006
      Export Sales Manager Europe

      • Intensive training in hot water production techniques to promote cost-saving integrated solutions: thermal solar energy, heat pumps, gas condensing boilers.• Managed a network of European distributors, agents, and installers.• Supervised a team of 3 export sales administrators.www.giordano.frwww.giordano.fr

    • Delta Plus

      Jul 2006 - Dec 2011
      Export Manager Africa - DOM-TOM - Southeast Asia

      • Developed and coordinated a network of distributors throughout French Overseas Territories (Dom-Tom), Western, Central and Southern Africa, covering more than 20 countries/territories.• Built a portfolio of end-user key accounts: Arcelor Mittal, Colas, Rusal, Areva, Total, Lafarge• Carried out a 6 weeks prospecting mission in South East Asia resulting in the opening of untapped markets and the creation of a new sales position in the region. • Achieved a turnover of 6,4 M€ in 2011. (+24% against previous year)www.deltaplus.eu Show less

    • FRANCO PACIFIC VIETNAM

      Jan 2012 - Apr 2017
      Deputy General Manager - Business Developer

      ➤ HEAD OF EQUIP' PRO DIVISION: Distribution of industrial safety (PPE) and cleaning equipment • Define and implement a nationwide, multi-channel go-to-market strategy: key accounts, retail, projects, and public tenders.• Manage overseas suppliers' sourcing and product range developments.• Main suppliers: MSA, Capital Safety, Delta Plus, Honeywell, Scott Safety, Protector, Avon Protection, CATU, Jutec, Pab, Jallatte.• Negotiate annual frame contracts with strategic end-users to ensure a sustainable business development. • Recruit, train, supervise and challenge a team of 15 staffs: sales and product managers, sales executives and admins. ➤ HEAD OF « LTI» PLASTICS DIVISION: Trading of woven plastics machinery for the packaging industry • Drive a team of 3 staffs: sales managers and admin to develop market shares in Vietnam of our exclusive supplier of complete solutions for woven plastics packaging systems: LOHIA Corp India ➤ HEAD OF « LOG » DEPARTMENT: Logistics department Define, implement and control all procedures related to local and overseas procurement, imports, customs clearance, quality control, warehousing, stock inventory and customers’ deliveries.http://www.francopacific.com Show less

    • Gaston MILLE

      Feb 2018 - Feb 2023

      Safety Footwear Manufacturer

      • Export Sales Director

        Jan 2020 - Feb 2023
      • International Sales Manager

        Feb 2018 - Jan 2020
    • EDC Protection

      Feb 2023 - now
      Export Area Manager
  • Licenses & Certifications

    • Successful Negotiation: Essential Strategies and Skills

      University of Michigan
      Aug 2017
      View certificate certificate
    • Prüfung für "HANDELSDEUTSCH" - "Business German" certificate

      AHK Frankreich / Chambre Franco-Allemande de Commerce et d'Industrie
      Jan 1989
      View certificate certificate