Alex Stirling

Experience

• 

  Freelance

  Jan 2013 - Jan 2018

  Video Producer

  • Worked on a wide range of productions for different clients in the tri-statearea, including music videos, televised cooking shows, feature-length and short films, live performances, interviews and demonstrations, ensuring the prompt and timely delivery of high-quality work to each client.• Collaborated with well-respected industry professionals to learn and gain skills in production, editing, and interpersonal relations.

• 

  Chefman

  Oct 2018 - Sept 2023

  • Oversaw the direction, operation and output of the creative department,consisting of video, photo, 3D rendering and design teams, ensuring that each piece of content created exceeded the expectations of the stakeholders who had requested it.• Collaborated with other executives and C-suite to bring the visions of the company to life through the creation and design of multifaceted content serving various functions and campaigns, while developing visual language to define and reflect the unique identity of each brand.• Ensured consistency between all visual representations of each brand, strengthening brand identity and subsequently, brand recognition, specifically from important retail executives.• Oversaw the creation of new design and style for product and food imagery, significantly increasing the impact of recipe content, product packaging, e-commerce listings, social media content and advertising campaigns. Show less • Integrated two visual content production teams (video and photo) to createan optimized production and post-production system, allowing for interdepartmental collaboration that reduced friction, increased productivity and shortened timelines.• Strategically built and led a team of 3D artists, photographers, food stylists and retouchers, orchestrating the fusion of cutting-edge 3D techniques with food photography to meticulously create the image assets needed to successfully launch over 50 new products.• Tripled in-house video production capacity by designing and managing the construction of three new kitchen studios at the Mahwah HQ, while expanding and equipping video and photo teams with resources to enable simultaneous high-volume production. Show less • Built the company’s first in-house video department from the ground up, allwhile creating the foundations and formulas for each category of video thatthe team would ultimately be responsible for producing.• Spearheaded the development of an in-house recipe content operation,resulting in the creation of over 800 step-by-step guided cooking videos that represent seamless collaboration between recipe developers, videographers, producers, food stylists, photographers, editors and software developers.• Regularly produced a wide array of product-centric videos, encompassing how-to style videos, videos for e-commerce listings, 2D and 3D animations, compelling TV and digital commercials and engaging social media promotions.• Collaborated with IT to create a secure, 400 TB digital asset management system with both on-site and off-site server backup systems to support continuous video production for years to come, as well as established a remote-access system to allow off-site employees to modify and store working and completed files. Show less

  • Vice President of Creative

    Feb 2023 - Sept 2023

  • Senior Director of Video & Photo

    Aug 2021 - Feb 2023

  • Director of Video

    Oct 2018 - Aug 2021
• 

  Freelance

  Sept 2023 - now

  Creative Producer

  • Provide creative production consultation and guidance to various clients inthe consumer goods space.• Create and edit video, photo, design and copy content to align with client’sproject needs and brand guidelines.• Collaborate with clients on content and brand strategies while helping tobring alignment and brand consistency.