
Ravi Teja Kareddy
Test Engineer

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About me
Product & Growth
Education

Bharatiya Vidya Bhavans
1996 - 2003Activities and Societies: School Volleyball team School Football team

Osmania University
2005 - 2009BE MechanicalActivities and Societies: Sports Head College Volleyball teamCollege Football team

MICA
2012 - 2014Master of Business Administration (MBA) MarketingActivities and Societies: Sports Marketing Club Dissertation about second screen phenomenon and how it effects viewership of Cricket on TV in India. It is also linked to how mood of the viewer can be captured through what the viewer does on the second screen and how that can be used for real time advertising on television and it's scope.
Experience

Infosys Technologies Ltd
Jun 2009 - Jun 2012Test EngineerThe project involved code development, maintenance and debugging for one of the highest revenue generating programs of Microsoft. I was a part of the Sustain Engineering Crew responsible for maintaining the application during crucial junctures like re-enrollment period.Engaging with the client, understanding the brief and delivering quality work within a short deadline was a part of my work.

Decathlon Sports India
Apr 2013 - May 2013Summer InternDecathlon is the world's largest sports retailer.At Decathlon, I did 'Catchment Area Analysis' to help Decathlon establish a new store in Hyderabad and as a part of my work, I • Developed a research methodology to study the consumption of sports and sports equipment brands to forecast demand for launching operations in Hyderabad• Prepared a detailed retail plan and distribution strategy for Decathlon Sports, Hyderabad store by studying and analyzing consumer behavior at sports retail stores in Hyderabad through market visits, depth interviews of customers and retail store owners Show less

Reliance Games
Apr 2014 - Jan 2015Associate Product Manager- Product Manager of two games – Real Steel and Pacific Rim- Responsibilities include developing and executing strategies for improving the monetization of the games by driving Acquisition, Engagement and Retention- Responsible for driving the live operation strategies of the games, creating a road map and calendar of updates based on game analytics- Working in line with the production team, art, programming, marketing and QA crews

Amazon.in
Jan 2015 - Mar 2017Site Merchandiser - Hardlines- Responsible for on-site customer experience by analyzing customer behavior on site and for optimizing the messaging and other content by constantly A/B testing the visuals, features and the messaging on the site- Responsible for developing marketing strategies for events such as promotional campaigns, launch campaigns, annual sales, etc. on an ongoing basis on different digital channels such as SEM, Social, SEO, Email, Push, Display and Associates by co-ordinating with the respective channel managers- Responsible for creation of cross-site and topical stores and for the promotion of the same on various digital marketing channels- Responsible for developing key strategic initiatives to provide visibility and to improve conversion of new selection on a weekly basis by working closely with vendor managers and account managers to understand the new selection mix- Developed processes to ensure seamless onboarding of brands such as Chevrolet, MINI Cooper and Mahindra Electric during launch their cars on Amazon in the Automotive category- Responsible for planning and executing co-op activities for brands such as Bosch, 3M, Black and Decker, Stanley and more- Responsible for developing the brand identity and for developing marketing strategy for the launch of Unboxed, Refurbished and Factory Seconds selection on Junglee.com Show less

Noon
Mar 2017 - Jul 2020Digital Marketing Manager
Sept 2018 - Jul 2020Site Merchandiser - Hardlines
Mar 2017 - Aug 2018

Al-Futtaim
Aug 2020 - Jun 2021Ecomm Manager, Toys R Us MENA
Starbucks Middle East
Jul 2021 - nowSr. Manager - Digital Product, Loyalty & Retention
Sept 2024 - nowDigital Product, CRM & Loyalty Manager
Feb 2024 - Sept 2024Delivery channel & Digital Product Manager
Jul 2021 - Mar 2024
Licenses & Certifications

The Global Business of Sports
CourseraSept 2013- View certificate

Sports and Society
CourseraJun 2013
Honors & Awards
- Awarded to Ravi Teja KareddySEO Bar Raiser Amazon.in Sep 2015
- Awarded to Ravi Teja KareddyGold Medal - Divya Bhaskar Scholarship of Academic Excellence in Media Management Mudra Institute of Communications, Ahmedabad Mar 2014 Gold Medalist in Media Management Specialization as a part of Post Graduate Program in Communications Management.
- Awarded to Ravi Teja KareddyGold Medal - Sapient Nitro Scholarship for Best Thesis in Digital Communications Management Sapient Nitro Mar 2014 Won the Sapient Nitro Scholarship for best thesis in Digital Marketing for my thesis on - "Understanding consumer behavior on multiple screens while watching Cricket and the scope for real time customized advertising on television based on the mood of the consumer by conducting observational research, experimental research and in depth interviews"
- Awarded to Ravi Teja KareddyWest Zone Runners Up - Mahindra War Room Mahindra Group Nov 2013 'Mahindra War Room' was created to position the Mahindra Group, among B-school students, as a global federation of diverse businesses, united by the brand, purpose, values, and culture that Mahindra represents.Mahindra War Room'. Developed a strategy for Mahindra Retails 'Mom & Me' to increase the customer life time value and developed a strategy to develop the e-commerce of 'Mom & Me'.
- Awarded to Ravi Teja KareddyWinner - Uncommon Wealth Sports and Education Promotion Trust, IIM Kozhikode Backwaters Oct 2013 Developed a business strategy to establish a Football Academy in Kozhikode for Sports and Education Promotion Trust [SEPT]. The project included developing a marketing mix for the SEPT Live Project, identifying major stake holders and developing a self sustaining financial model for the SEPT.
- Awarded to Ravi Teja KareddyWinner - Take Off Club Mahindra Nov 2012 Developed a marketing strategy for Club Mahindra to improve the occupancy of Club Mahindra Resorts during off seasons and weekends. The project included developing a marketing and media mix for the Club Mahindra Live Project.
- Awarded to Ravi Teja KareddyHans von Muldau award for best team STUDSAT International Astronautical Federation Oct 2008 StudSat (Student Satellite) is a unique satellite technology endeavor undertaken by Under-graduate students in India under the guidance of Indian Space Research Organization (ISRO) and respective college faculty. It is the smallest operational satellite launched by ISRO. I was part of the Structures sub-system where in i designed and analyzed the structure of satellite for various space conditions using tools like CATIA and ANSYS.Team STUDSAT was honored with “Hans Von Muldau… Show more StudSat (Student Satellite) is a unique satellite technology endeavor undertaken by Under-graduate students in India under the guidance of Indian Space Research Organization (ISRO) and respective college faculty. It is the smallest operational satellite launched by ISRO. I was part of the Structures sub-system where in i designed and analyzed the structure of satellite for various space conditions using tools like CATIA and ANSYS.Team STUDSAT was honored with “Hans Von Muldau Best Team-2008” award by International Astronautical Federation at 59th International Astronautical Congress held in Glasgow,UK. Show less
- Awarded to Ravi Teja KareddyMember, U-14 Hyderabad Volleyball Team Sports Authority of Andhra Pradesh Oct 2001 I represented Hyderabad in Volleyball at the U-14 level. I was selected on the basis of my performance for my school at the inter school tournament conducted by Sports Authority of Andhra Pradesh.
Languages
- enEnglish
- teTelugu
- hiHindi
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