Aline Souza

Experience

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  Sabesp

  Aug 2009 - Mar 2013

  Marketing Communications Analyst

  • Plan and disseminate corporate campaigns for internal and external audiences• Develop print and digital content for internal publications• Monitor organizational climate survey results• Manage action plans for customer satisfaction• Analyze the results of the strategic goals according to the Balanced Scorecard: follow-up from the preparation of actions, implementation and reporting evaluations• Coordinate agencies during strategic services• Organize corporate events for internal audiences and clients Show less

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  Logical Media Group

  Sept 2016 - Dec 2017

  Digital Marketing Consultant

  • Strategize, implement and manage PPC Search, Display, Shop and Video Campaigns in Google Ads and Bing. Programmatic Display in Trade Desk.• Plan, create, and manage paid social campaigns to drive leads, conversions, and brand awareness on Facebook, Instagram, and LinkedIn.• SEO strategies to drive organic traffic, on-page optimization, content creation, Local SEO, CRO, use of tools such as Google Analytics and Tag Manager, STAT, Moz, Majestic, Optimizely, Crazy Egg, and Screaming Frog.

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  LendingTree

  Dec 2017 - Jun 2022

  • Strategize, create, A/B test, and manage product campaigns in various native and programmatic platforms such as Yahoo DSP, Google Ads, Bing Ads, Taboola, Outbrain, and others.• Owned platform relationships and worked with vendor partners to ensure frequent beta testing and new product roll-outs. Top client participation in pilot launches with lower costs being ahead of the competition. • Plan, implement, and monitor paid social campaigns on Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn to drive conversions on the landing page.• Results analysis with rich data reports in Excel and Tableau, and PPT presentations to stakeholders.

  • Sr. Digital Marketing Manager, Native

    Sept 2019 - Jun 2022

  • Paid Social Manager

    Dec 2017 - Sept 2019
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  Discover Financial Services

  Jun 2022 - Apr 2025

  Principal Digital Marketing Management