Elizabeth Schoeman

Elizabeth Schoeman

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location of Elizabeth SchoemanBavaria, Germany

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  • Timeline

  • About me

    Corporate Social Media Manager | Prompt Engineers for Fun

  • Education

    • Southern New Hampshire University

      2017 - 2019
      Master of Science - MS Marketing A+

      Activities and Societies: Social Media, Digital Marketing, SEO "The MS in Marketing with a concentration in Digital Marketing will help you develop the strategies that grow today's businesses. Dive into social media, online advertising, search engine optimization (SEO), website and mobile design, email and marketing automation."

    • North-West University/Noordwes-Universiteit

      2012 - 2012
      Honours Business/Corporate Communications
    • North-West University / Noordwes-Universiteit

      2008 - 2010
      BA Communications Public Relations, Design, Communication, Journalism

      Activities and Societies: Le Cercle Francais, RAG, Golden Key Honor Society.

  • Experience

    • Schoeman & Associates Headhunting and Recruitment Specialists

      Jan 2007 - Feb 2012

      Aiding in all internal and external as well strategic communication plans (from planning to implementation):• Developing creative, print and electronic materials.• Writing- and editing employee communications’ materials in alignment with business objectives.• Maintaining any administrative and communicative features involving the company and MD.• Liaising with all key clients and candidates..Additional responsibilities included:Identifying suitable candidates. Screening and editing CV's .Interview Coaching.Candidate logistics. Show less Main responsibilities of the job are:• All administrative and communicative features involved with the company, but especially those pertaining to the Managing Director. • Liaising with high profile clients such as: SASOL, BHP Billiton, Exxaro, Vodacom etc.• Preparing candidates CVs.• Preparing candidates for their interviews.• Handling highly confidential information.• Handle candidate logistics.• Delivering high quality presentations for all levels within the customer base. • Campaign/Event management. Show less

      • Communications Specialist

        Jan 2010 - Feb 2012
      • PA

        Jan 2007 - Jan 2010
    • Global Data Logistix

      Jun 2010 - Jul 2010
      Marketing Assistant

      I was the sole person responsible for assisting the marketing manager, working with creative agencies and the press.Focus areas included: marketing strategy and analysis, market and product management, corporate campaigns and communication. Main responsibilities of the job were: • Identifying and producing messages for internet based media such as: industry websites and appropriate social media sites.• Working with relevant parties to meet their requirements in terms of brochures, folders etc. • Working with client Logistics • Assisting in the definition of focused key sales messages and differentiation from competitors • Assisting in the generation of new ideas.• Proposing new features based upon customer feedback.• Delivering high quality presentations for all levels within the customer base. • Campaign/Event management Show less

    • BHP Billiton

      Jan 2011 - Jan 2011
      Researcher

      This position included HR and communication functions.Communication duties included: editing the in-house journal and daily update as well as aiding in the organisation and implementation of the Long-service awards. HR duties included: setting up a database of all the personnel within a specified area as they would move to a different office later in 2011.A last unofficial responsibility was engaging with engineers to complete a survey that was aimed at discovering their perceptions regarding interpersonal communication. This meant building relationships with key players and ensuring my messages where structured to activate participation. Achievement: Out of the 111 engineers approached 99 completed the survey. Show less

    • ESL 학원

      Mar 2012 - Mar 2013
      English language instructor

      As an English language instructor at ESL I am mainly responsible for conversational- and business English classes with adults. I also teach at all school levels.Main responsibilities: * Assisting in the development of the institute's educational program and materials.* Developing the teacher's meeting plans, workshops, training sessions, etc.* Participating in other activities related to any aspect of the business or the institute i.e. negotiation.* Creation of monthly and weekly lesson plans.An achievement in this time was securing the renewal of a contract with one of my elementary schools. Show less

    • EF English First

      Apr 2013 - Sept 2014
      English Language Teacher

      As an English Language Teacher I am responsible for teaching all forms of English primarily to adults.* Writing and editing information for Tverskay's Facebook page.* Managing relationships with clients. * Plan Life-Clubs (creative classes; purely for conversational practice).* Using electronic media and EF-developed courses to teach English efficiently and effectively.* Evaluating student progress and providing ongoing guidance for improvement.* Participating in extra-curricular activities with students such as sports matches, young learner holiday camps, and film nights.* participate in all teacher training.Achievement: All of my Life-Club plans were accepted and executed within the first draft at Education First. Show less

    • CLT Centre

      Oct 2014 - Feb 2016
      Corporate Communications Trainer

      My main responsibilities are:* Creating tailor-made B2B communication plans for a range of different industries.* Creating, editing and proofreading documents.* Participating in the training of staff.* Conceptualize, develop and present concepts.* Maintaining solid communication with our clients & partners.* Deal with different brand personalities. * Providing progress reports, and tests to students and HR staff in order to measure progress.* Staying up to date with the latest technological and methodological advances. Show less

    • The Culture Trip

      Oct 2015 - May 2016
      Freelance Writer

      In this position, I use social media and SEO to boost interest in cultural and social happenings by creating news-worthy online content catered to a specific audience. This includes researching topics and ensure the accuracy of content.

    • KERN Innovation Consultants & Fun With Balls GMbH

      May 2016 - Oct 2016
      Content & Social Media

      I worked closely with the Project Manager to produce, curate, and deliver top-notch content for several global projects/accounts. We have worked with everything from surfers in Korea to small tech firms in Germany, and beyond. Therefore, tailored content was a prerequisite.Other duties include:*Creating appealing WordPress articles. *Working with journalists and editors.*Launching and managing social media campaigns.*Writing and managing blog posts.*Website editing.*Video/photo editing.* Manage social media and online content for multiple projects. *Track trends with analytics software.No one day has been like another - I've even crimped ferrules. Show less

    • Roland Berger

      May 2016 - Jun 2016
      Editor

      I was taken aboard at Roland Berger to help them launch their online HR Campaign.The bulk of my tasks consisted of crafting HR related texts for the website, and some internal texts.I also wrote claims, and wrote advertising/promotional content.

    • GRUNWALD Kommunikation und Marketingdienstleistungen GmbH & Co. KG

      Dec 2016 - Sept 2019
      Social Media and Account Manager

      *Ensure strong relationships between brands and our clients.*Mediate the team's overall progress and tasks for several accounts/projects.*Create full social media marketing plans from idea to execution. *Create, recognize, find, and edit valuable content for a set target group that follows the overarching branding strategy. * Use several social media platforms. Optimize them as defined by the brand image of the company.* Listen to users and respond to their comments and inquiries, to make them feel valuable. * Identify, cultivate, and strengthen relationships with brand influencers, so that they become followers and advocates of it.* Monitor trends in social media to stay updated across different platforms, not only with the content that’s already been created or cured.* Give monthly feedback about the activity on the platforms and review metrics with the clients.* Collect the results of different reports obtained from the analytical and monitoring tools and prepare reports for analysis by the various departments. Show less

    • Webguerillas

      Oct 2019 - Dec 2019
      Consultant (Digital & Social Media)

      *Conception and implementation of exciting projects, campaigns and always-on content in the social media FMCG sector.* Independent project management and management of various specialist teams.* Concept and strategy development in cooperation with customers and specialist departments.* Project quality control.* Create and deliver presentations to customers.

    • Beducated

      Mar 2020 - Jul 2020
      Marketing Communications Manager

      I worked closely with our Head of Marketing and was responsible for the implementation and execution of different marketing campaigns.This included, but was not limited to:* Managing Influencer Relations, Affiliate and Partner Management.* Growing our international influencer pool and initiating and maintaining our long-term partners.* Supporting our PR agency in creating and managing international PR projects.* Planning and executing our 360-degree marketing strategy.* Supporting our content production with writing newsletters, text snippets and social media posts.* Autonomously creating and monitoring reports for influencer campaigns, cooperations and partnerships. Show less

    • BSH Home Appliances Group

      Aug 2020 - now
      Corporate Communications: Social Media Manager

      In a nutshell, I am responsible for:* Making my team laugh at least once a day* Crafting messages that resonate across cultures and languages* Transforming media trends into relevant corporate content using tools like GenAI* Acting as the contact person for international communication and crisis communications inquiries* Ensuring internal communication is engaging and enhances employee engagement across all levels and locations* Continually refining the communication strategies and corporate branding guidelines * Mediating the relationship and content stream between several departments for BSH Group's corporate social media* Work closely with C-suite executives to disseminate key messages and strengthen BSH's position in the market Show less

  • Licenses & Certifications

    • Advanced Prompt Engineering Techniques

      LinkedIn
      Apr 2024
    • Marketing Strategy: SEO Content Writing

      LinkedIn
      Oct 2023
      View certificate certificate
    • Prompt Engineering

      LinkedIn
      Mar 2024
  • Honors & Awards

    • Awarded to Elizabeth Schoeman
      KI in Communication Deutsche Preis fuer Onlinekommunikation Jun 2024
    • Awarded to Elizabeth Schoeman
      IN2 SABRE AWARD SABRE
  • Volunteer Experience

    • Event creator and coordinator

      Issued by Rape Crises on Dec 2012
      Rape CrisesAssociated with Elizabeth Schoeman
    • Member

      Issued by Moscow Mellow Divas on Jun 2013
      Moscow Mellow DivasAssociated with Elizabeth Schoeman