
Chris Varela
Logistics Executive

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About me
Strategic Marketing Leader | Driving Growth & Innovation
Education

Madonna University
2012 - 2015Bachelor of Business Administration (B.B.A.) International Business
GEMS Education
-
Experience

Al Theqah Metal Scrap
Nov 2014 - Dec 2014Logistics Executive
Phreakin' Digital
May 2015 - Oct 2015Marketing Intern
Look Who's Talking PR
Mar 2016 - Jun 2016Social Media Executive
ItsGoa
Jul 2016 - Nov 2016Social Media Marketer
Creometric
Nov 2016 - Dec 2017Social Media Marketer
Hashbrown Goa
Jan 2018 - Mar 2021Social Media Manager
Get Creative
Aug 2021 - Jan 2024Head of ContentIn my role as the Head of Content at Get Creative, I have successfully harnessed my passion for strategic content creation, campaign planning, and video editing to drive substantial growth in followers and engagement on our Instagram platform. Through meticulous planning and innovative strategies, I have consistently delivered exceptional results, enhancing our brand's digital presence and audience engagement.

Yacht Life Goa
Feb 2022 - Feb 2024Digital Marketing ConsultantAs a Digital Marketing Consultant at Yacht Life Goa, I have passionately orchestrated a robust online brand presence that resonates with our audience. My strategic prowess and innovative approach have been pivotal in driving impactful campaigns, amplifying growth through captivating reels, targeted ads, and leveraging Google Ads and YouTube to boost sales.

Doordarshan Kendra
Nov 2023 - Nov 2023Assistant Video EditorI had the privilege of working with Doordarshan Goa on a project basis as an Assistant Video Editor for the prestigious International Film Festival of India (IFFI) held annually in Goa. My role involved editing individual interviews conducted with celebrities on the red carpet, tailored for both TV broadcast and digital platforms like Instagram Reels and YouTube Shorts. Collaborating closely with a senior video editor and the TV anchors, we crafted compelling segments for a 30-minute capsule aired on TV, ensuring a seamless and engaging viewing experience. Show less

Doordarshan Kendra
Jan 2024 - Jan 2024Video EditorAt the International Purple Fest 2024, a celebration of inclusivity honouring persons with disabilities, I served as the lead Video Editor. Responsible for editing all interviews with delegates and organizers, I meticulously pieced together each segment for a 30-minute capsule aired on TV and YouTube. Additionally, I expertly resized and shortened each interview for captivating Instagram Reels, ensuring the festival's message reached diverse audiences across multiple platforms.

Marketing On a Menu
Feb 2024 - nowAt Marketing On a Menu, I spearhead comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and boost revenue. Leveraging a mix of traditional and digital channels, I oversee campaign development, content creation, and audience engagement initiatives. By analyzing market trends and consumer insights, I optimize our approach to maximize ROI and foster long-term brand loyalty. Collaborating closely with cross-functional teams, I ensure seamless execution of marketing initiatives while continuously refining our tactics to stay ahead in the competitive landscape. Through effective leadership and strategic decision-making, I drive measurable results and contribute to the overall success and growth of Marketing On a Menu. Show less
Chief Marketing Officer
Mar 2024 - nowMarketing Strategist
Feb 2024 - Mar 2024
Licenses & Certifications
- View certificate

WhatsApp Marketing
MetaMay 2024
Languages
- enEnglish
- hiHindi
- koKonkani
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