Ola Ajeigbe

Experience

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  EPIC POINT SERVICES

  Nov 2016 - Jan 2021

  MEDIA BUYER/E-COMMERCE SPECIALIST

  ●Execute Facebook Ads campaigns and identify the target audience.● Making decisions on the best placements for campaigns.● Crafting effective Direct Response marketing campaigns from start to finish.● Creating custom audiences based on the behaviors exhibited.● Crafting ad copy for Facebook ad campaigns● Making sure Ads complies with the Facebook Ad Policy.● Monitoring key performance indicators and optimizing campaigns to improve performance.● Optimize marketing performance through Audience selection, A/B testing, personalization,segmentation, and retargeting.● Setup eCommerce store on Shopify platform from start to finish.● Analyzing campaign results using Google Analytics.● Generate and submit weekly or monthly reports on campaign performance for the marketing managerand clients.● Optimize the digital sales funnel by monitoring key performance indicators on the store and developing upsell and downsell plans to improve them. Show less

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  EK Creative

  Jan 2021 - Feb 2022

  Digital Strategist

  ● Setup, launch, optimize and scale multiple client Facebook ad accounts.● Test new audiences, design offers, and creative ideas.● Create App on Facebook using the developer platform● Set up and manage App integration with the Facebook business manager.● Structure and implement a marketing funnel.● Track and communicate results daily● Execute on client objectives, including creating new ads (copy included) and adjusting strategies● Analyze internal reporting, what working across the agency, and scaling accounts● Setup eCommerce stores on Shopify platform from start to finish.● Develop recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.● Develop actionable insights and optimizations using generated reports across all digital marketingacquisition channels.● Scale multiple accounts to six figure per month● Drive conversions on TikTok using a variety of engaging videos and ad formats. Show less

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  Common Thread Collective

  Feb 2022 - now

  Expert Buyer

  - Manage client accounts and promptly follow up with all client communication, questions, and concerns.- Set client expectations by leveraging historical account data to make informed hypotheses and create strategies to achieve the business goal. - Verify Facebook pixel and CAPI integration to ensure proper campaign tracking and accurate reporting.- Develop advertising strategy and build out campaigns- Research, create, and test interest-based audiences that align with the brand's ideal customers. - Recommend creative ideas for campaigns to clients to improve performance and achieve the advertising goal.- Optimize account KPI by continuously testing different marketing angles and creative combinations- Leverage machine learning and best practices to tap into the full power of Facebook.- Implement different Facebook bid strategies to achieve the target KPIs.- Produce weekly account reports for clients.- Schedule and host weekly client call meetings to discuss account performance, pacing towards the target goals, and leveraging all learnings to improve account performance.- Proactively develop and optimize creative strategies to create brand visibility and drive high-intent purchasers.- Participate in daily and weekly meetings to discuss strategies to achieve clients, team, and agency goals.- Analyze and monitor account performance using Google Sheets, Microsoft Excel, Google analytics, and Statlas. Show less